Nine Degree

Elevating Jaipur’s real estate appetite for an INR 1800 crore luxury project

Challenge

Akshat’s latest ultra luxury project was priced at a never-seen-before point for the Jaipur audience. That price point came with several challenges:

• Buyer Awareness: Introducing a Tier-2 city to the concept of never-seen-before pricing of INR 20-25 crore luxury apartments.

• Brand & Positioning: Building a brand for the ultra luxury project that captures the price point, attracts customers, and creates a pull effect. 

• Marketing & Sales Strategy: Developing a marketing strategy that positions the project as an aspirational buy without diluting the brand value. It also focused on overcoming buyer hesitations for investing in apartments that cost as much as luxury villas. 

Impact Highlights

45% of the project was sold out in six months from the inception with multiple leads in the pipeline. 

• Lead Generation: Over 300 high-quality inquiries within the first six months.

• Conversion Success: Boosted interest in less-preferred units, addressing sales challenges effectively through marketing campaigns.

• Market Reach: Engaged over 2 million people, strengthening the brand reach across multiple platforms, and thereby the aspirational aspect of the project.

• Generated 6000 organic traffic for the project based on brand value without any SEO work.  

• Achieved a CTR on Meta ads of and reached a cost per lead of Rs 183 for a project worth 1800 crore.