Founded in late 2010, Noesis was created with a vision to deliver technology leadership to businesses. With a focus on helping business grow by leveraging the changing technology landscape, Noesis has built a healthy practice that blends business consultancy with technology execution.
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105 Regal Diamond Center, Opera House,
Please introduce your company and give a brief about your role within the company.
Since 2010 Noesis Knowledge Solutions, the technology products and services agency has been working with the vision of fuelling business growth through digital innovation building and delivering reliable and comprehensive digital products and solutions to help businesses capitalize on opportunities. In 2020, the agency became a part of the Zoo Media Network (the network that owns FoxyMoron and 6 other agencies).
In a little over a decade, Noesis Knowledge Solutions has grown from a 2-member team serving 3 clients to a 35-person technically skilled team servicing over 50 clients, from across industries like FMCG, BFSI, and automotive to name a few, and has successfully enhanced their personalized approach to building custom technology solutions for their clients.
The team at Noesis Knowledge Solutions possesses remarkable knowledge and experience, which has helped them leverage technology to impact overall business growth for our clients. I founded Noesis Knowledge Solutions realizing the power that technology interventions can bring in unlocking value for businesses with a mission of helping businesses pursue exponential growth through digital innovation. I work closely with an experienced cross-disciplinary team of project managers, designers, engineers, testers, and more who come from diverse cultural and professional backgrounds. The diversity of our team is a huge strength as it helps us create solutions that speak to varied audiences across the globe.
What was the idea behind starting this organization?
I saw a lot of companies fail at their digital transformation plans and agendas, and a lot of start-ups that weren’t able to find the correct product/market fit. My conclusion of this was that while people were investing in creating technology-based interventions they were doing while losing sight of the larger business goals/outcomes they were trying to achieve. Thus, there was a gap between business goals and technology-led interventions, which would impact the overall growth of business for our clients. This led me to start Noesis Knowledge Solutions with the vision of fuelling business growth through digital innovation.
Understanding business outcomes is core to the process for us, and this is why our solutions are designed around creating business impact, not just fulfilling requirements.
What is your company’s business model–in house team or third party vendors/ outsourcing?
Our company’s business model is an in-house team.
UI/UX (including Website Design, Mobile Application Design, Enterprise Web Application Design, Design Workshops, and Design Research)
Cloud Services & DevOps [including Website and Application Hosting, Server setup, configuration and tuning, Complex server setup (autoscaling, load balancing, etc.), Bare metal dedicated servers, Work with any cloud of clients’ choice: AWS, Digital Ocean, Google Cloud Platform, etc.]
Web and Application Development [including Websites / Microsites / Landing Pages, eCommerce, Web Applications, Mobile Applications (Android and iOS), Enterprise/Business Applications, AR/VR/XR Experiences]
Graphics and Content (including Website/Blog Copywriting and Copy Editing, Infographics, etc.)
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
Our business model is based on developing long-term relationships with our clients, this on its own is a huge differentiator as unlike other agencies that are constantly hungry to sign up new clients and deliver as many projects as possible in a year, we measure our performance based on how well we have impacted our client’s businesses and how well we have been able to retain them. As a result, we are proud of a 95% + retention rate with our average client working with us for more than 4 years.
What industries do you generally cater to? Are your customers repetitive?
We cater to a host of different industries broadly categorized as FMCG, BFSI, Pharma, Beauty, Sports, Publishing, Diamonds and Jewellery, and Events, to name a few. We have a 95% retention rate with an average client relationship greater than 4 years. We have customers for whom we’ve worked on multiple projects ranging across the network.
Mention the objectives or the parameters critical in determining the time frame of developing a web app.
The following parameters are critical in determining the time frame and correct solution for an application:
Business outcomes/goals the app/website/intervention is envisaged to achieve/deliver on.
The stakeholders involved in the production and roll-out of the app.
Integrations with 3rd party systems.
The features, templates, and views that would form the solution.
The testing strategy and a number of test cases.
How much effort in terms of time goes into developing the front end and back end of a web app?
Typically an e-commerce project takes 2-3 months to design and build, landing page requires 15-20 days to complete. Depending on the intricacies of the Enterprise Application, the average time to build an MVC is 3-4 months. Mobile app development takes 2-3 months to build, depending on the complexity of the requirement.
What are the key parameters to be considered before selecting the right platform for a web application?
When it comes to choosing the right technology stack for any of our projects we look at it from the following perspectives:
Time to market: Does it help us get to market faster?
Technical debt: Does it reduce the amount of technical debt in the solution? Thus does it increase or decrease the efforts for changes and maintenance in the long run?
Developer familiarity and friendliness: Are there plenty of resources available in the market who are familiar with the components and the technologies?
Performance: Is it performant at the scale the solution is expected to work at?
Long-Term Support: Is long-term support available and is there a rich ecosystem of partners/plugin providers that continues extending the feature set and capabilities of the stack?
Which platform and technologies do you prefer to use in development of your web apps?
We prefer to use the following technologies for our web app/website development but are open and willing to work on other platforms and technologies.
Do you offer website design templates or customised website design, and do you have a responsive website design?
Yes, we build theme-based websites, and customized designed websites, both are responsive in nature. Our primary lookout is Mobile First designs.
Which Content Management System do you prefer to use (Wordpress, Joomla, Drupal etc)?
We use WordPress and Shopify as our Content Management systems. We also build custom CMS as per the client’s requirement.
Do you provide website maintenance services?
Yes, we believe in end-to-end work and provide website maintenance services to our clients.
What are the key factors that you consider before deciding the cost of a web application?
Following are the key factors we consider before deciding on the cost of a web application:
Value of the business outcomes we aim to deliver.
The time and materials required for the project (the number of people and seniority of resources required).
Scope of the project.
The complexity of the project.
The intervention of multi-department involvement.
Web Development Platform.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Our commercial engagements are structured on one of the following:
Project/Solution based: Where we have a fixed and well-defined scope of work we work on a fixed price model where payments are to be made against milestones through the lifecycle of the project.
Retainer/Time and Material: Depending on the skill sets required for the project we put together a team of resources and dedicate a certain percentage of their time to the project. The pricing in this model is based on the mix of resources required and is charged on a monthly basis.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We usually look at projects that are north of $15,000 but make exceptions if we believe we can add significant value to the client in the long term.
What is the price range (min and max) of the projects that you catered to in 2019?