NXTWEB Agency

Hartey Wealth Management originally approached us for support with their SEO strategy which delivered HWM over one million pounds of new investment through major keyword improvements after just 6 months which continued to 12 months. This then led to them approaching us for a new website construction. The aim of the new website was to tidy the content up making it clearer to the users and ensuring that they were receiving the key message of their services to increase the leads through the website.

Our Social Media services for Reader's Digest UK involve the creation, management, and optimisation of carefully chosen social platforms based on their business practices. Our services for Reader's Digest UK as driving extra traffic to their website, generating new leads & customers, and increasing your brand awareness.

SoftGames is an instant game leading developer for the most popular instant games that are played by tens of millions of users every month. They develop games to enable the accessibility of instant play games for everybody across any device. SoftGames needed to combine 3 websites into one master site therefore had no SEO strategy in place for the combined site. We were approached to design and implement a completely new suitable SEO strategy to target relevant users for more traffic to the website. The strategy was developed based on a lot of research and analysis to ensure that the strategy was suitable for SoftGames to reach the relevant clientele.

Our strategy started with an analysis of the competitor strategy and keyword strategy. This then leads to the development of the keyword strategy specific to their game’s category keywords and game pages keywords. As there was no previous strategy implemented, throughout the review’s issues were found such as lack of backlinking and keyword implementation, missing metadata, and quality of the content.

The next stage was analysing SoftGames competitors and gaining an insight into their SEO, keyword strategy and backlinks. This enabled an understanding of what is required to compete in the market and where they are performing in comparison to the competition. This was important as it gave us a basis of the strategy to be competitive in the market.

We used the analysis to take action by creating an optimised keyword action plan and strategy that retargets the website’s keywords. The plan was made up using recommended keywords which provided primary, service and content management keywords. They are used throughout the website to ensure that it is gaining trust and page authority from the search engines to reach the relevant target.