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Please introduce your company and describe your role within the organization.
I’m the founder and CEO of Obriy Design Büro. We specialize in the design of websites, web/mobile applications, branding, and development.
What inspired the founding of your company, and what is the story behind its inception?
We started Obriy Design Büro to help people use design and marketing to highlight their unique qualities and strengths. Our goal was to make it easier for them to stand out from the competition. This vision has driven us to create a space where creativity and strategy work together to produce impactful and distinctive designs.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
At Obriy, we value individuality and consider each team member a unique star. Our mission is to foster a strong and dynamic team where everyone can be authentic, and their uniqueness enhances our collective efforts. This belief is the basis of our corporate culture.
We challenge stereotypes and limitations, always striving for new heights and creative solutions. Our team embraces challenge and accountability in ways that are truly inspiring. Everyone is dedicated to achieving our common goals. We invest a great deal of time in nurturing our culture to ensure it's not just words or policies, but a true representation of who we are. This commitment helps us maintain a collaborative and innovative environment where everyone's unique contributions are valued and celebrated.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
Since our founding in 2014, our company has undergone numerous transformations. We started with a broad digital focus, exploring different paths until we found our true strengths. Like many, we have experienced both successes and challenges. The Covid pandemic and the full-scale invasion of Ukraine in February 2022 changed a lot of things. These were difficult times for Ukrainian business in general. But these difficulties made us even stronger and more resilient to global challenges. The most pivotal moment was our complete rebranding in 2023. Today, we are more focused than ever on our core competencies and brimming with energy to move the design industry forward.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
We are a design büro with an in-house team of experts. For development or other related fields, we involve our partners. By partners, I mean that these are companies with reliable expertise and experience. Together we help the client to get more comprehensive digital services.
How does your company differentiate itself from competitors in the industry?
As a boutique agency, we avoid template-based solutions and prioritize building true partnerships with our clients. At Obriy Design Büro, our mission is to deliver innovative and effective design solutions that drive our clients' success in the digital landscape. We consider each project with a unique perspective, conducting thorough research and creating custom design solutions that capture the essence of each client's business and support their goals.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
Our team dynamics are supported by tailored processes that promote collaboration and teamwork. We set internal goals, provide clear written guidelines, have regular internal meetings, and hold retrospectives after projects. These practices help us stay aligned, work together effectively, and achieve our common goals.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
We provide access to various training programs and courses that align with individual career goals and interests. Additionally, each team member benefits from a personalized development roadmap, outlining clear milestones and opportunities for skill enhancement. This structured approach ensures that everyone has a clear path for growth and continuous learning.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
Working with our clients is always a success story. Obriy has more than 150 successful releases in more than 30 countries. The design solutions we create for our clients regularly win industry design awards. The latest is our cooperation with the Refund ($RFD) crypto project. We created a branding for them that no other competitor in the cryptocurrency world has. They will definitely stand out and gain attention. We have also created an incredible website for them that has all the makings of becoming a game changer in this industry. You can check out our portfolio for more details.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
We primarily cater to the blockchain, AI, Saas, e-commerce, gaming, medicine, government and many others. This is our main focus, but we are quite versatile and flexible so that we can work with any business and industry. Some clients come back to us with new projects. There are also clients we have worked with for years. For example, Bao Solution, we have been working with them for more than 4 years.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
We are committed to continuous development and innovation. We regularly explore and integrate new tools, including AI solutions, to optimize our work processes. By expanding our toolkit's functionality, we stay at the cutting edge of industry trends and ensure we deliver the most advanced and effective solutions to our clients.
Please share some of the most sought-after services that clients approach your company for.
All of our services are in demand, and we often offer them as part of a comprehensive approach. For example, a client may come to us for branding, and in the process may find that they need a new website or application. In such cases, we create the design and bring partners to provide web development. That way, clients get a full-service experience within a single company.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
Throughout our collaboration, we ensure transparent management and clear results at every step of the process. We are honest, constantly in touch with the clientі, and engage them at all stages of work. We actively collect feedback throughout our entire engagement with clients. By listening carefully to their needs, we ensure our service is highly focused on their requirements.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
Our primary strategy in such situations is flexibility. We adapt our processes and policies to meet the challenges. The effectiveness of this approach was proven during the COVID-19 pandemic and the war. Equally important is maintaining a positive outlook and having a team of like-minded individuals.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
We have 4 collaboration models: Time Material (billed the number of hours it took the designer to complete the task); Fix Price (the pricing is fixed and the scope of work is clearly defined); Outstaff (our professionals are hired to expand your in-house capabilities. It is often used for specific tasks or when additional expertise is needed); Dedicated team (the model involves a long-term partnership where a dedicated team of professionals is established to work exclusively on your projects).
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
It's good to have a big budget and a long deadline. Because quality work takes time. We have no limits, but we love complex and large projects that take hundreds of hours.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
When we talk about a minimum, we sometimes help charitable organizations. In fact, these are pro bono projects that are done voluntarily and without payment, usually to support foundations and initiatives for refugees. If we talk about the maximum, the largest budget has been around $1 million per project.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
We are constantly expanding our technology stack to streamline our workflows. Our toolkit includes a wide range of tools, from Adobe products to AI and user testing platforms. We remain at the forefront of innovation, constantly integrating new technologies to enhance our services.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
In the next 10 years, we want to become a leading force in the design industry and work with top clients. Our goal is to make a significant impact on the design world, helping to shape its future and drive innovation. We aspire to grow our influence and continuously push the boundaries of what’s possible in design.
