Fast forward to lockdown 2020. A world on hold. Cut off from clients and projects, we had an opportunity to create a different type of business to the ones we were used to running. An agency that unashamedly put customer profits and measurable return on investment at the heart of the offering. So we dusted off the models we’d used to generate leads and opportunities with executives at global brands. We sharpened our copywriting pencils; tested (almost) every piece of lead gen software on the market; built up our prospecting ‘stack’; and developed the Opus lead generation strategy. Since then we’ve served clients in over 15 different sectors. We’ve created opportunities for customers with executives from some of the world’s best known brands. Our clients have closed millions of pounds of business based on the leads we’ve brought in. Some of them have doubled the headcount at already successful businesses.
Focus Areas
Service Focus
- BPO Services
- Direct Marketing
- Other Services
Client Focus
- Small Business
- Medium Business
Industry Focus
- Startups
- Information Technology
- Enterprise
Opus Growth Partners Executive Interview
Typically we are a 1/3 or even 1/5 of the cost of our competitors, and we get results they don’t.
Opus Growth Partners Reviews
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Their management team is very professional!
Review Summary
We were approached by their COO via Linkedin as we have a mutual connection, he seemed professional and was able to address the pain points we are facing when it comes to Lead Generation and outreach. They were able to provide us with references from the United States & United Kingdom and it seems that their clients are well satisfied by their services, so we decided to give them a try!
Their pricing was very competitive, and they offered a service that really went beyond what I was expecting.
When it comes to lead generation, things are not not as simple as it sounds. It’s an integrated process that consumes a lot of time, effort and resources. In 2021 our plan was to focus more on our weak areas, trying to enhance it with better solutions. That is when we brought in Opus Growth Partners to take the burden off our shoulders and help us retain 2 projects that were at risk in that moment. We tried Opus with these 2 projects and it turned out to be very successful and our clients were very satisfied, resulting in the renewal of the contract.
What was the project name that you have worked with Opus Growth Partners?
Great decision
What is it about the company that you appreciate the most?
Their management team is very professional, have advised leading global companies and funds, and follow best practice. They understand the responsibility of representing our brand. In some situations they were able to add additional management resources to the team at no additional cost to meet their promise and activity / booked meetings targets they committed to. They have experts under their roof that empowers my team to deliver excellent results to my clients.
What was it about the company that you didn't like which they should do better?
They were not able to offer call center services (phone support). Also I wanted a 100% phone outreach model for one of our clients but they could not provide this as their core business is built around a system that they prefer to stick to.
Reliable and trustworthy
Review Summary
We were referred to them by our existing outsourcing partner, who was previously responsible for lead generation and other services. They decided to eliminate lead generation from their service offering, and introduced us to their new strategic partner, as they wanted to focus more on other BPO services. We had an introductory meeting with their CEO and as they had a background relevant to our offering and platform they easily understood our requirement and were able to prove that to us during the introductory call, so we decided to proceed with them. Initially it was disappointing that I had to change my lead gen vendor, but ultimately I have been grateful for the recommendation and have found a long term specialist lead gen partner.
Upon success of being one of the most reliable online platforms for students in the Gulf region looking for courses to attend online instead of having to visit private tutors at their home, we have decided to start a new offering which is becoming a reliable online platform for online staff training. This requirement needed a huge database of companies and some research to know which companies to approach. It was a difficult task for us, but easy for them as they had a research team who was able to scrape data of decision makers in organizations that are currently scaling who could be interested in deploying a training program for their staff to increase their productivity. They reached the decision makers via phone/email and other communication channels. The sales team filled our calendar with appointments and joined us on the call to help us close the deal.
What is it about the company that you appreciate the most?
These guys are smart. They were able to easily identify our target audience, also which companies are scaling in the market at the moment and were able to find the contact details of the decision makers, reached them via email/phone and were able to schedule a call with them. The data they were able to generate in just a short period of time is 4x the volume of the data generated by the firm we used in 2019 and 6x the data our in-house team tried generating back then. The number of qualified leads was really high, which was actually impressive.
What was it about the company that you didn't like which they should do better?
I don’t think there is much improvement they can do, as they are very specialised at what they do.