Oyova

Objectives

Christian Leadership Alliance approached Oyova with a need to consolidate their digital presence. The project required merging three separate websites into a streamlined platform that would align with their updated branding, enhance usability, and provide scalable infrastructure. Key objectives and challenges included:

Client Goals

• Consolidate three websites into one unified experience.
• Align the design with updated branding and mission messaging.
• Optimize for usability, accessibility, and mobile performance.
• Improve content management
• Create an architecture ready for future scalability and content growth.

Challenges Faced

• Fragmented user journeys across disparate sites.
• Heavy technical debt from legacy page-builder themes.
• Non-compliant accessibility and poor mobile usability.
• Limited insights into UX via analytics tools.

The Solution

Oyova delivered a tailored solution built on a custom WordPress architecture, designed to provide an intuitive user experience while supporting future growth. The new site incorporated atomic design principles and addressed both usability and technical performance through strategic enhancements.

• Brand-led Design & Hero Redesign: Showcased with bold value messaging (‘Equip. Unite. Transform’), modern imagery, streamlined CTAs, and clean UI.
• Mega‑Menu Navigation: Featured top-tier menu items like ‘Get Involved,’ ‘Digital Resources,’ and ‘Learning Experiences’ to simplify discovery.
• Custom WordPress with Atomic Design: Created a visual framework of reusable components (atoms–organisms) for consistent, scalable layout deployment.
• Enhanced Usability & Accessibility: Built to WCAG 2.1 standards, ensured responsive performance and intuitive navigation across devices.
• SEO & Performance Build-Out: Optimized page load times, URLs, metadata, structured data, and implemented internal linking.
• Analytics / UX Tracking Integration: Enabled deep tracking of user behavior on key pages, subscription forms, and login workflows.

Development Process

To ensure the project’s success, Oyova followed a proven, phased approach. From discovery through launch, each step was designed to align with CLA’s goals while maintaining full transparency and collaboration.

• Discovery & Planning: Workshops clarified site hierarchy and aligned all stakeholders around user needs and business goals.
• Wireframe & Design: Low- and high-fidelity Figma prototypes guided UX and brand integration across pages.
• Custom Development: Built a modular WordPress platform with reusability and performance in mind.
• QA & Launch: Included device/browser testing, accessibility audits, performance enhancements, and final rollout coordination.

Results

Following the launch of the new platform, Christian Leadership Alliance experienced measurable improvements in performance, user experience, and operational efficiency. The results reflect the success of a purpose-built solution that aligns with both immediate needs and long-term vision.

• Merged Brand Experience: A unified website with consistent messaging and streamlined navigation.
• Faster Load & Better UX: Reduced bounce rates and improved mobile responsiveness.
• Scalable CMS Architecture: A modular, reusable component structure simplifies future content creation.
• Robust Analytics Access: Deeper insight into user behavior and content effectiveness.
• Enhanced Engagement Features: Intuitive menu structure, event calendar, and streamlined member login workflows.

Objectives

CCW Safe faced a number of challenges with their previous website, which ultimately limited their ability to scale and meet customer expectations. With growing business demands and an evolving customer base, they sought a solution that would provide greater flexibility, efficiency, and an improved user experience.

Client Goals

CCW Safe aimed to address several issues with their previous website and platform, with the goal of creating a more effective and scalable online presence. Their main objectives included:

• Migrating to a Scalable Platform: Transitioning from the outdated PeopleVine platform to a flexible solution for business growth.
• Streamlining User Data: Safely migrating subscription details, payment history, and documents with minimal disruption.
• Enhancing User Experience: Improving website design for easier navigation and a more intuitive experience.
• Integrating Marketing Tools: Setting up ActiveCampaign and other tools to enhance customer engagement.
• Mobile Wallet Integration: Enabling customers to store membership cards in Apple and Android wallets.
• Optimizing Backend Operations: Streamlining workflows for better productivity and customer service.

Challenges Faced

CCW Safe faced significant challenges with their previous platform, including limited customization, data migration complexities, and scalability issues. The PeopleVine platform lacked flexibility, making it difficult to adapt to business needs. Transferring sensitive data required careful handling to ensure security and accuracy. As the customer base grew, scalability and workflow inefficiencies hindered operations. Additionally, the site’s design failed to engage users, impacting the overall customer experience..

Solution

After evaluating CCW Safe’s challenges, Oyova recommended a custom WooCommerce build to streamline user experience, shopping flow, and back-end operations. Key features of the new solution included:

• Custom WooCommerce Build: Tailored for a seamless user experience and efficient back-end operations.
• Data Migration: Smooth transfer of user subscriptions, payment history, and documents with no disruption.
• Mobile Integration: Membership cards added to Apple and Android wallets for easy access.
• SEO Optimization: Enhanced site visibility and user engagement through improved SEO.
• Workflow Automation: Integration with ActiveCampaign and other tools to automate business processes.

Development Process

Oyova followed a tailored approach to develop CCW Safe’s new website, addressing their specific needs throughout the process:

• Platform Migration & Data Transfer: Migrated data from PeopleVine to WooCommerce, ensuring the secure transfer of subscriptions, payment history, and documents with minimal disruption.
• Custom WooCommerce Development: Customized the WooCommerce platform to streamline user experience and optimize back-end systems for customer management.
• Mobile Wallet Integration: Enabled membership cards to be stored in Apple and Android wallets for easy access.
• SEO & Marketing Integrations: Implemented SEO best practices and integrated tools like ActiveCampaign to enhance visibility and automate customer communications.
• Testing & Launch: Conducted extensive testing to ensure functionality and a seamless user experience before launching the new site.

Results

The migration to WooCommerce provided CCW Safe with significant improvements:

• Enhanced Flexibility: Greater control over both the user experience and back-end operations, allowing for tailored customization.
• Improved User Experience: A user-friendly design with streamlined navigation for easier subscription management and purchases.
• Increased Operational Efficiency: Marketing automation and optimized back-end workflows for better customer management and process efficiency.
• Scalability: The new platform supports future growth, meeting the needs of an expanding customer base.

The switch to WooCommerce transformed CCW Safe’s online presence, delivering the flexibility, scalability, and operational efficiency needed for continued success in the competitive CCW market.