Pathfinder Marketing

🏛️ Heritage
For over five years, Heritage relied heavily on Google Ads as a key source of lead generation, achieving a solid track record of success. However, a detailed review of their campaigns revealed several inefficiencies that were leading to wasted ad spend.

Despite past success, it became clear that optimising their approach was necessary to maximise performance. By addressing these issues, Heritage sought to refine their advertising strategy, reduce wasted spend, and improve both paid and organic results.

🌩️ The Challenge
Heritage faced:

- Heavy reliance on Google Ads as a single lead source

- Ad spend wastage within campaign structures

- Technical SEO issues limiting rankings for key terms

- Need for more efficient segmentation and targeting

- Lack of diversification across digital channels

💡 Strategic Approach
To overcome these challenges, Pathfinder Marketing deployed a multi-faceted strategy:

-Conducted a technical SEO audit to uncover site issues

- Implemented a new Google Ads campaign structure with advanced segmentation

- Launched Bing Ads and Facebook Ads to diversify lead generation channels

- Optimised ad creatives and targeting to reduce wasted spend

- Balanced short-term paid traffic with long-term organic growth initiatives

🚀 The Results
The impact was substantial:

- +300% increase in organic traffic from SEO improvements

- +200% increase in organic leads through better visibility and optimisation

- +45% increase in Google Ads leads, despite reduced ad wastage

- 35% reduction in cost per lead (CPL), boosting overall efficiency

- Diversified lead sources across Google, Bing, and Facebook which results in reducing dependency on a single channel

Through SEO improvements, paid ad optimisation, and channel diversification, Heritage achieved sustainable growth while maximising marketing efficiency and lowering acquisition costs.

🏢 New Choice
New Choice was actively engaged in digital marketing; however, their progress had stagnated with their previous agency, making it challenging to reach their ambitious goal of 500 leads per month. Despite continued efforts, scaling lead generation proved difficult.

Seeking a fresh approach, New Choice aimed to revitalise its digital marketing strategy and unlock new growth opportunities. By refining tactics across SEO, Google Ads, and Facebook Ads, they were determined to overcome the obstacles hindering performance and take lead generation to the next level.

🌩️ The Challenge
New Choice faced:

- Stagnant progress with their previous agency

- Difficulty scaling lead generation to meet 500+ monthly leads

- Wasted ad spend from underperforming Google Ads campaigns

- Ineffective Facebook Ads strategy (audience targeting & creatives)

- Lack of SEO momentum to support long-term growth

💡 Strategic Approach
To address these challenges, New Choice implemented a multi-channel digital strategy:

- Restructured Google Ads account to prioritise profitable keywords & reduce waste

- Rebuilt Facebook Ads campaigns with optimised audience targeting and creatives

- Launched a robust SEO campaign with a content-driven focus for organic growth

- Introduced gated content to capture and convert organic traffic into qualified leads

- Focused on maximising ROI by aligning paid and organic strategies

🚀 The Results
The results were extraordinary:

- 402% increase in Google Ads conversions

- 71% uplift in click-through rate (CTR) from more relevant ads

- +120% increase in organic leads via SEO and gated content

- +58% boost in organic search traffic from improved rankings and content optimisation

- Significantly improved ROI and long-term scalability across both paid and organic channels

Through an integrated approach, New Choice transformed stagnant campaigns into a growth engine, positioning the company for sustainable expansion and consistent lead generation.

🏥 BudgetNet
Meet BudgetNet, your trusted NDIS Plan Management provider! In a brief but impactful history, BudgetNet swiftly became a distinguished provider of NDIS plan management services. Built on the pillars of word-of-mouth, referrals, and strategic paid search campaigns, the company carved a niche in the market.

However, increased competition began to erode online visibility. Rising costs per click and diminishing returns from paid search signalled the need for a more sustainable approach. Recognising the challenge, Perth SEO & PPC agency Pathfinder Marketing stepped in to create a robust SEO & PPC strategy designed to fortify BudgetNet’s online presence and deliver sustainable growth.

🌩️ The Challenge
Despite early success, BudgetNet faced:

- Intense competition in the NDIS plan management space

- Rising CPC (cost per click) and declining ROI in paid campaigns

- Limited organic visibility

- A need for a long-term, scalable growth strategy

💡 Strategic Approach
To overcome these challenges, Pathfinder Marketing executed a dual SEO + PPC strategy:

- Launched paid search campaigns to drive immediate leads while SEO gained traction

- Developed a targeted SEO strategy focused on high-intent, local search terms

- Built authority and visibility in organic search for long-term sustainability

- Aligned campaigns to maximise ROI across both channels

🚀 The Results
The results were immediate and business-changing:

- 94 top 3 rankings achieved within 6 weeks for high-intent local queries

- +64.22% increase in organic search traffic

- 146 monthly leads generated through organic search

- 4.5x ROI from paid search campaigns

- 35x surge in organic traffic, signalling massive growth in visibility and engagement

🎁 Avenue Hampers
Avenue Hampers, a prominent gift hamper company based in Perth, embarked on a journey to strengthen its online presence in the face of a highly competitive digital market. Despite a fervent desire to leverage the power of SEO targeting local Perth, financial constraints proved to be a formidable obstacle. The company faced setbacks after investing $1,200 per month with an Indian SEO Agency, witnessing minimal results and running out of funds before realizing any returns. Turning to social media ads in an attempt to establish a robust online presence within the local market unfortunately led to the same outcome.

🌩️ The Challenge
Despite their commitment to growth, Avenue Hampers faced:

- Highly competitive online market

- Limited budget and cash flow constraints

- Minimal ROI from previous SEO investment ($1,200/month)

- Ineffective social media ad campaigns with no measurable returns

- Difficulty gaining traction in the Perth community

💡 Strategic Approach
To address these challenges, Pathfinder implemented a tailored SEO strategy that included:

- In-depth analysis of customer search behaviour and product mix

- Optimization targeting long-tail, low-competition keywords specific to Perth

- Adjustments to align offerings with local customer expectations

- Focus on sustainable SEO efforts over paid ads

- Competitive positioning against larger, established players

🚀 The Results
The impact was transformative:

- Traffic increased by 63% within just 2 months

- Year-on-Year traffic grew 2.33X

- Revenue surged 2.93X in December 2023 vs. December 2022

- Delivered a $60K profit

- Achieved results significantly faster than the 6+ months usually expected from SEO campaigns

Through a strategic, Perth-focused SEO approach, Avenue Hampers not only survived but thrived and ending 2023 with more sales than they could handle!