Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.
A platform like Goodfirms which attracts many diverse individuals opens a new window of opportunity for our company, Percepto, allowing us to reach our target audiences, showcase our range of services, and present our case studies.
Please introduce your company and describe your role within the organization.
Percepto provides comprehensive services for private clients and companies with a global B2B presence, requiring reputation management, digital communication, content marketing, online branding, social media, and more. The team at Percepto consists of digital communications specialists such as content creators, designers, PR managers, and reputation management experts.
As COO, I oversee all aspects of client management. I lead the client management team, the content and PR team, and our design and development studio. In addition, I consult and regulate all the major clients at the company while aligning expectations among the team with the goal of collaboration and success.
What inspired the founding of your company, and what is the story behind its inception?
Over a decade ago, when I began as a project manager at Percepto, the company’s primary focus was online reputation management which served as its only expertise. Six years ago my partner and I took over the company and became its owners, coining the name Percepto and transitioning the brand from excelling in one aspect to becoming the expert in everything around and in the world of digital presence.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
Expertise: Percepto’s first and foremost principle is to be the best at what we do. Ensuring our team consists of people from various backgrounds and cultures allows us to share knowledge and experience to adjust to our clients’ diversity and requests. Our team aims to perfect the company’s services by constantly striving to learn new things while preserving forward-thinking and technological developments.
Passion and care: The team genuinely cares about both the client and each other. Taking on a client means more than a simple exchange; it is a journey of communication where we learn more about them, their work, and their online identity. We inevitably, yet purposefully, become part of the client’s extended team, and our goal is to create results that will satisfy them and wield success.
Respect: As in any team, disagreements will arise. Whether it’s between ourselves or with our clients, our priority is to maintain a respectful and humble work environment and represent the clients how they see fit. We value communication, time, and dedication which helps tailor and align our services with one another.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
Over the years we have been blessed to have worked with many industry leaders at the top of their field of expertise. We formed strong partnerships with agencies worldwide, presenting our passion and proficiency in different sectors, and staying on top of the management ideal.
Percepto is coming close to 20 years since its foundation, and the company still stands at the forefront of the industry, providing ground-breaking, cutting-edge solutions for companies, individuals, and businesses building up and maintaining their digital footprint. We want to continue this journey and be granted more opportunities to better both ourselves as a company and our clients.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
Thanks to the people in our team– all processing different skill sets and expertise– most of the work is done internally and is usually completed smoothly. On occasions where a service we provide requires additional service beyond our expertise, we turn to our partnerships for their support and enrichment.
How does your company differentiate itself from competitors in the industry?
Chasing and recognizing the great impact and sudden changes of digital presence and reputation in the business world, Percepto provides strategic in-depth solutions for all our clients. Our team builds completely from scratch and tailors to the individual and company, Percepto’s expertise is managing a relevant and strong online image meant to persist in the long run. Working with many different sectors and fields, we have obtained extensive experience, with which we strive to provide a 360 solution and serve as a one-stop-shop for clients and their needs. At Percepto, a natural online footprint comprises nothing short of professional, cross-web research, ensuring rich solutions and proper representations of clients.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
Having been with our team for years, we have built a solid foundation of trust. We provide our employees freedom to manage their own domain as we believe it encourages empowerment, leadership, and overall self-improvement. When someone new joins, we make sure they receive extensive training, are briefed thoroughly, and that they are comfortable to approach us with anything. We are all constantly learning new things from one another through many brainstorming sessions, weekly meetings, collaborations, and teamwork, further highlighting any and all diversity in opinions.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
As mentioned before, our office promotes open-mindedness, allowing a wide scope of opinions rooted in different backgrounds so we can all learn from each other through respect and teamwork.
In addition, our employees follow and study leading blogs in the industry and attend relevant conferences and courses, learning new developments and sharing with one another. We also like to provide a variety of online courses to introduce smoother cooperation between different departments.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
Most of our reputation clients are helped discreetly. To keep this client’s privacy, we address them as “Client A”.
Client A, an accomplished business executive with numerous accolades, approached us for help in reshaping her online presence. Despite her many achievements, Client A's online search results were largely irrelevant, dominated by tabloid-style content, and focused too much on personal matters, rather than her professional accomplishments. She had almost no strategic digital footprint, which posed a problem for her reputation as an industry leader.
We began by conducting a comprehensive audit of Client A's online presence and media landscape, identifying key areas for improvement. Our goal was to elevate her digital identity to reflect her standing as a respected executive, speaker, and philanthropist. To do this, we focused on three key pillars:
1. Content Creation: We developed and curated high-quality content that highlighted Client A's expertise and leadership in her industry. This included crafting thought leadership articles, press releases, and collaborating with her PR team to leverage opportunities. By associating her name with reputable publications, we increased the visibility of her professional achievements.
2. Search Engine Optimization (SEO) Strategy: We implemented a detailed SEO strategy to ensure that relevant content appeared at the top of search results. This involved keyword optimization, backlinks from high-authority websites, and careful content management across different platforms.
3. Ongoing Digital Asset Development: To reinforce her positive online image, we created digital assets that portrayed Client A as a forward-thinking businesswoman and humanitarian. This included a personal website, an enhanced LinkedIn profile, and regular social media content. We also coordinated with trusted media outlets to ensure coverage of her philanthropic efforts, further bolstering her reputation as a leader who gives back to the community.
The impact was substantial. Within months, the irrelevant and personal content in her search results was significantly diminished, replaced by authoritative content that reflected her professional identity. This not only improved her online reputation but also established a strong digital footprint that continues to generate positive attention. New opportunities for media appearances and speaking engagements began to surface, further cementing her status as a thought leader in her industry.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
The brands we work with are primarily seeking B2B representation across a number of different sectors from tech and investment to finance and energy. We work with a lot of private clients, who are looking to engage with their target audience by opening up about their professional lives and the companies or organizations they represent while positioning themselves as experts within their industry through articles, blog posts, social media, and thought leadership pieces.
We make sure our clients know that a digital presence isn’t a one-solution fix. In order to maintain a well-balanced and controlled representation, continuous involvement is a necessity. Most of our clients join us on a long-term basis and remain using our services for a good number of years.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
Each one of the members of our team is passionate about their work, building a natural attraction for the topics at hand, therefore staying on top of the industry’s developments. We’re all following leading publications, adopting new technologies, performing new, informative studies, and making sure we always share experiences with one another.
Please share some of the most sought-after services that clients approach your company for.
The two most significant and popular services we provide to companies and individuals with a digital footprint are reputation management and online branding.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
In order to keep everyone on the same page so no misunderstandings arise, our project managers maintain fluid communication with our clients mostly via emails, Zoom meetings, Whatsapp, or whichever means the client prefers. After explaining the work process and receiving satisfactory confirmation from the clients, the team dedicates monthly and sometimes weekly meetings to report progress and realign expectations if requested through client feedback sessions. Every quarter, the team gets together for an evaluation meeting with the client to review the progress and confirm upcoming activity moving forward.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
Within our work, we have found that proper, in-depth research strategy sessions contribute to a deeper understanding of the core values and needs of the client, ultimately producing a sustainable, solid base solution.
Our team adapts quickly to new tech developments and implements them into their strategies to establish relevance. Today, with the popularity of AI usage, we monitor, research, and opt to improve our projects with alignment to the new SEO and AI tools.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
Usually, we work with a monthly retainer. There have been cases where we used pay per milestone model for projects.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
Our monthly retainers usually start around US $5,000 per month. Albeit rare, if a project stands at a lower budget, we provide a set of limited work hours per month.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
In 2023, the project overview of the price range was between US $5,000 to US $30,000 per month.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
Mostly, our team at Percepto uses online monitoring tools, as well as SEO-related tools that help with research, analysis, and improvements of ongoing projects. For more complex needs, our company is associated with many technological partners with the means and knowledge to cover what we cannot.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
We aspire to have our own local representatives in the US and the UK and stand as the number one destination for online positioning both strategically and performatively, attracting clients from all across the globe. We’re building Percepto towards being the ideal company for digital footprints and hopefully be respected as such by all companies and individuals. We foresee ourselves as a one-stop-shop providing 360-degree solutions designed personally for each of our clients.
