Platinum Infotech

Sai Tirupati University

Industry: Higher Education – Medical, Nursing, Pharmacy, and Allied Sciences
Platform: Custom CMS Web Architecture
Services: Multi-Website Development, Content Structuring, UI/UX Design, Mobile Optimization

🧩 The Challenge

Sai Tirupati University, a leading private university in Rajasthan, comprises multiple colleges across healthcare and science disciplines. The university faced several digital infrastructure challenges:

• No centralized system for managing multiple college websites

• Inconsistent branding and UI across departments

• Limited mobile responsiveness and user engagement

• Inefficient update process for notices, results, and admissions

• Low visibility in search results for college-specific queries

🛠️ Our Approach

Platinum Infotech designed a scalable, modular web architecture to unify all colleges under the university's digital ecosystem—while maintaining distinct branding for each academic division.

🌐 Website Development (Multi-Entity)

• Built dedicated microsites for each institution (Medical College, Nursing, Pharmacy, Paramedical, Physiotherapy).

• Developed a central CMS system allowing administrators to update college-specific content easily.

🎨 UI/UX Design

• Designed consistent yet custom-themed interfaces for each college.

• Created intuitive navigation and structure for admissions, courses, faculty, events, results, and downloads.

📱 Mobile & SEO Optimization

• Ensured mobile responsiveness across all college pages for students accessing via phones.

• Applied SEO fundamentals including optimized meta tags, fast load speed, and structured navigation.

📄 Content Management & Updates

• Set up dynamic content modules for:

  • Admissions

  • Events & Announcements

  • Examination Results

  • Faculty Listings

  • Campus Facilities

• Enabled internal staff to manage real-time updates with minimal training.

📈 Results

• Unified 5+ college websites under a centralized architecture

• Reduced website update time by 60% through streamlined backend CMS

• Increased student engagement via mobile-responsive design

• Enhanced visibility in Google Search for college-specific queries

• Improved institutional credibility through consistent digital branding

💬 What We Delivered

✅ Multi-college CMS-based website system
✅ SEO-optimized web content and layout
✅ Consistent design language for the university ecosystem
✅ Real-time update modules for staff and faculty
✅ Scalable backend to add more colleges or departments in future

🎯 Project Impact

Sai Tirupati University now operates with a unified and professional digital identity that caters to students, faculty, and parents alike. With easy access to admissions, notices, and results, the university’s web presence reflects the quality and credibility of its academic ecosystem.

 Gita Simplified

Industry: Spiritual Education / Content Platform
Platform: Custom Website
Services: Web Development, SEO, Meta Ads (Facebook & Instagram)

🧩 The Challenge

Gita Simplified is a digital initiative designed to make the timeless wisdom of the Bhagavad Gita accessible to modern audiences. The client needed a structured, distraction-free content platform to host teachings, sessions, and spiritual reflections.

Their goals were to:

• Build a simple yet engaging website focused on readability

• Ensure strong organic discoverability of content

• Reach a wider spiritual audience through social media

• Drive traffic to live sessions, podcasts, and study groups via ads

• Create a smooth mobile experience for spiritual seekers on the go

🛠️ Our Approach

We combined minimalist web design principles with spiritual storytelling and smart marketing to make the Gita more approachable and visible online.

🌐 Custom Website Design & Development

• Designed a clean, mobile-optimized website with a focus on clarity and peace.

• Included key sections: Daily Shlokas, Audio Teachings, Blogs, and Live Event Integrations.

• Built a CMS backend to allow easy updates for content and event listings.

🔍 SEO Implementation

• Conducted keyword research for terms like Gita in simple words, Bhagavad Gita for beginners, daily Gita shloka meaning.

• Optimized all content with meta titles, schema markup, and content hierarchy for long-term Google visibility.

• Structured blogs with high-retention formats to improve dwell time and reduce bounce rates.

📢 Meta Ads Campaign (Facebook & Instagram)

• Developed ad creatives targeting spiritual learners aged 18–45 across India.

• Promoted specific learning modules, live sessions, and community events.

• A/B tested visual + textual ads for engagement, lead generation, and retargeting.

📈 Results

• +250% increase in organic traffic within the first quarter

• 5x ROI on Meta ad campaigns focused on session sign-ups and engagement

• Reduced bounce rate by 35% through improved content architecture

• Website became a central hub for digital learners and Gita enthusiasts globally

💬 What We Delivered

✅ Spiritual content-focused website with clean UI
✅ SEO-rich structure for visibility in spiritual niches
✅ Targeted Facebook and Instagram campaigns
✅ Scalable CMS and update-ready design
✅ Community-building via digital touchpoints

🧘 Project Impact

Gita Simplified is no longer just a concept—it is now an interactive spiritual platform that resonates with seekers across age groups. Through thoughtful design and data-driven promotion, we helped bring ancient wisdom into the digital age.

Client: Divine Bhargavi

Industry: Women’s Ethnic Fashion & Apparel
Platform: Custom Website, Amazon, Flipkart, Meesho
Services: Website Development, Marketplace Store Management, SEO Content, Product Optimization

🧩 The Challenge

Divine Bhargavi is a contemporary women’s ethnic wear label offering designer Kurtis and Indo-fusion apparel. While the brand had strong local appeal, it lacked a unified digital identity and faced operational challenges in selling across multiple marketplaces.

Key challenges included:

• No dedicated eCommerce website for brand presence

• Inconsistent product visibility on Amazon, Flipkart, and Meesho

• Manual handling of inventory and order processing

• Poor product discoverability due to non-optimized listings

• Lack of a professional digital brand presentation

🛠️ Our Approach

We implemented a full-spectrum digital commerce strategy focused on creating a professional web presence and optimizing performance across marketplaces.

🌐 Website Setup & Design

• Built a mobile-first, conversion-optimized website for Divine Bhargavi.

• Integrated user-friendly navigation, product categories, lookbooks, and contact forms.

• Focused on fast loading speed and fashion-forward UI aligned with ethnic style trends.

🛒 Marketplace Management (Amazon, Flipkart, Meesho)

• Set up brand storefronts across Amazon, Flipkart, and Meesho with uniform branding.

• Uploaded 100+ SKUs with SEO-friendly titles, bullet points, and descriptions.

• Designed A+ content modules to visually enhance product storytelling on Amazon.

• Created size charts, usage guidance, and return policies aligned with marketplace standards.

📦 Inventory & Order Syncing

• Implemented centralized tracking of stock to avoid overselling.

• Ensured real-time updates across all platforms to maintain accurate availability.

🖼️ Visual & Content Optimization

• Enhanced product images with professional editing and background removal.

• Created product bundles, festive collections, and promotional tags to support campaigns.

📈 Results

• 100% increase in product discoverability across major marketplaces

• 3x higher CTR and engagement on Amazon after A+ content implementation

• Reduced operational workload through inventory automation

• Improved brand perception via professionally designed web presence

• Enabled faster buyer decision-making with clear, trust-building content

💬 What We Delivered

✅ Brand website with conversion-focused UX
✅ Fully managed seller accounts on 3 major platforms
✅ SEO-rich product listings across all sales channels
✅ Professional visuals, size charts & A+ content
✅ Automated stock visibility and order alerts

🧵 Project Impact

Divine Bhargavi successfully transitioned from an offline fashion label to a scalable online brand with a growing customer base across India. By combining design, SEO, and operational support, we laid a strong foundation for long-term eCommerce growth.

Ecofynd is a direct-to-consumer (D2C) brand specializing in sustainable home and garden decor. Their product range includes planters, railing pots, macrame hangers, indoor gardening accessories, and decorative balcony solutions — all tailored for modern urban living.

Project Goals:

• Boost organic traffic through SEO-optimized content.

• Improve conversion rates across product pages.

• Increase customer retention through post-purchase engagement.

• Launch new collections with strong product storytelling.

• Automate email marketing flows for lifecycle-based communication.

• Create social media-ready visual content to support campaigns and influencer outreach.

Our Contributions:

🔍 Search Engine Optimization (SEO)

• Conducted in-depth keyword research (short-tail + long-tail) for home & garden industry trends.

• Optimized product pages with rich metadata, alt tags, and internal linking.

• Developed high-volume blog topics (e.g., How to Fix Leggy Plants, DIY Balcony Garden) using content clusters.

• Implemented structured content strategies for topic authority and ranking.

🛒 Shopify Store Optimization

• Improved product discoverability using SEO-rich titles and filter-friendly tagging systems.

• Enhanced product descriptions with usage guides, storytelling, and buying intent copy.

• Created landing pages for new collections that reflected seasonality and gifting trends.

📩 Email Marketing Automation (Klaviyo + Shopify Email)

• Designed post-purchase email flows for product care tips, upsells, and reviews.

• Segmented audiences (first-time vs. returning customers) for personalized campaigns.

• Built abandoned cart sequences with urgency-based CTAs.

• Created seasonal promotional campaigns synced with Shopify catalog updates.

📱 Content Creation & Influencer-Ready Assets

• Developed platform-specific video scripts and captions for Instagram Reels, Facebook, and YouTube Shorts.

• Worked with macro/micro influencers to promote DIY grow kits and indoor planter styling tips.

• Delivered caption kits, hashtags, and thumbnails optimized for retention and algorithm reach.

Tools & Platforms Used:

• Shopify | Klaviyo | Canva | Meta Ads | Google Analytics | Google Search Console

Results:

• Significant increase in organic impressions and click-through rates on both blog and product pages.

• Higher email open rates and conversions through targeted flows.

• Enhanced brand recall and user engagement across digital touchpoints.

• Improved SEO rankings for key categories like balcony planters, macrame hangers India, and eco-friendly home decor.