Powered By Elevate

Codos Network came to us to revamp the website for their ESG reporting service. 

The team needed to optimise its user experience, improve messaging, simplify content workflows, and drive conversions.

With enhanced clarity, streamlined content management, integrated analytics, and a visually compelling interface, we’re driving stronger demand generation and elevating brand credibility.

The website now boasts faster load times, improved user engagement, and a cohesive brand message.

Breezy Event Services came to us seeking a clear direction for their website design and user experience to enhance customer conversion. They needed us to create a brand identity that showcases the company’s scale and reflects the simplicity offered in its service suite.

Challenges:

Redesigning the Breezy Event Services website came with several key challenges: defining a clear brand identity, simplifying the user journey, and optimising for lead generation.

Breezy needed a site that reflected its professional scale and made its service offering easy to understand from the first interaction. We also tackled technical issues, including an unreliable CMS, poor B2B lead gen performance, and slow site speed. 

Solution:

Our solution combined a sleek, modular design with intuitive UX, dynamic visuals, and backend optimisations.

Impact:

Our work resulted in a high-performing, easily manageable site that converts and scales.

As a leading fintech company in payment innovation for airlines and other industries, CellPoint Digital was seeking to accelerate its lead generation efforts. Our team had the pleasure of partnering with them to help transform their website into a powerful tool for generating new leads and revenue.

Challenges:

CellPoint Digital, a fintech leader in payment innovation for airlines and other markets, was facing several challenges in its lead generation efforts. They had no defined SEM strategy, a new website, but no inbound strategy, and were looking to scale lead generation globally. Moreover, they were not using HubSpot correctly for attribution.

Solution:

Elevate partnered with CellPoint Digital to turn their website into a lead generation machine. The team combined SEO and PPC strategies, provided HubSpot marketing consultancy, and focused on data-driven content creation to achieve the desired results.

Impact:

A 3000% increase in Google Rankings in 6 months: Elevate applied its SEO theory to CellPoint Digital’s website, resulting in impressive results in terms of awareness and organic visibility.

Elevate’s PPC strategists achieved a 300% increase in conversions generated through Google Ads, a 16% increase in CTR, and 57% decrease in CPC.

The combination of SEO and PPC resulted in an additional $5 million in revenue being added to CellPoint Digital’s pipeline.

ISMS.online, an information management system operating in the compliance industry, faced difficulties in distinguishing between transactional and informational keywords prior to engaging our services.

To address this issue, we introduced an intent-based campaign structure complemented by automated bidding techniques that leveraged offline conversions.

As a result of this initiative, the cost per acquisition (CPA) reduced by 75%, and the number of conversions grew by five times in the three months since we started managing their account, compared to the preceding three months.

Challenges:

ISMS.online faced a challenge with separating out transactional and informational terms on their website, which was affecting their ability to generate leads and conversions.

They approached our digital marketing agency to help them overcome this challenge and increase their lead generation and conversions while reducing their CPA.

Solution:

Our team implemented an Intent-based campaign structure, which allowed us to segment the campaigns based on user intent and focus on specific keywords related to the user’s search queries.

Additionally, we implemented automated bidding, which allowed us to optimise bids based on the likelihood of conversions and connect them to offline conversions.

Impact:

Within three months of implementing the new campaign structure and bidding strategy, we were able to achieve significant improvements in ISMS.online’s lead generation and conversion rates.

Specifically, the CPA dropped by 75%, which helped the client save a significant amount of money on their ad spend.

Additionally, the number of conversions increased by 5x, which led to a significant increase in revenue for the client.

We were approached by Codat, a prominent FinTech company based in the UK, to assist them in devising an inbound marketing strategy and increasing user registrations for their SaaS platform as they aim to expand their services in the APAC and USA regions.

Challenges:

Codat lacked a defined inbound marketing strategy to drive sign-ups for its SaaS platform. They had no conversion tracking (attribution) in place, no SEO-focused content, and their Google Ads account prioritised content over high-intent terms.

Solution:

Our team implemented a comprehensive inbound marketing strategy that included Google Analytics 4 implementation, managed SEO, copywriting, and Google Ads.

We focused on prioritising high-intent terms in the rebuilt Google Ads account and implemented goal tracking for key sign-up events along with micro-conversions such as button clicks across Codat’s website using Google Tag Manager and GA4.

Impact:

Codat saw some quick improvements in conversions and CTR. They achieved a 200% increase in CTR and a 300% increase in conversions.

By prioritising high-intent terms in their Google Ads account and creating solution-aware landing pages with SEO-focused content, Codat was able to attract more qualified leads and drive sign-ups for their SaaS platform.

BigChange is a fast-growing Field Service Management SaaS company. With recent private equity funding of £75m, BigChange came to Elevate to accelerate growth and achieve a billion-pound valuation.

Challenges:

Despite the significant media budget, BigChange faced challenges optimising its paid media strategies. The company needed a partner who could deliver a targeted and efficient approach to managing its budget, increasing visibility, and driving better conversion rates across multiple channels.

Solution:

Elevate worked closely with BigChange to refine its paid media strategy, ensuring that every penny of its £75k monthly budget was used efficiently. We developed data-driven campaigns across Google Ads, Bing, LinkedIn, and Capterra, focusing on improving targeting, performance tracking, and continuous optimisation.

Impact:

Our partnership led to a remarkable 400% increase in conversion rates, significantly boosting BigChange’s ROI on its media spend. This success has positioned BigChange on a solid path to achieving its billion-pound valuation, accelerating its market growth with optimised paid media strategies.

We’ve partnered with Intland Software, a German-based enterprise B2B software company specialising in agile requirements, risk, and test management software platforms. Intland Software empowers companies to build high-quality products with digital workflows, serving industries such as medical, pharmaceutical, and more.

Challenges:

Intland Software needed a way to generate high-quality leads while managing costs effectively. The company required a data-driven approach to optimise its PPC campaigns for maximum lead generation and lower costs, particularly within the competitive B2B software market.

Solution:

Using our specialised B2B tech PPC bid strategy framework, we developed a tailored PPC campaign to increase lead generation while driving cost-efficiency. We applied advanced targeting, bid adjustments, and performance optimisation techniques to ensure the best ROAS.

Impact:

Our efforts resulted in a 242% increase in conversions, a 30% reduction in cost per conversion, and an 11% decrease in cost per click. These improvements have significantly enhanced Intland Software’s lead generation capabilities while optimising advertising spend.

Kadence is a global boutique data, insight, and research consultancy with a team of over 500 professionals across offices in Europe, Japan, Singapore, the Philippines, the USA, and India. The company came to Elevate to enhance its online presence and generate high-quality inbound leads through its website.

Challenges:

Kadence’s website was primarily serving as an informational brochure, and they needed to transform it into a dynamic, lead-generating asset. The challenge was to create a steady flow of RFQs through the website, in order to fuel the business’s growth and improve sales conversion rates.

Solution:

We collaborated closely with Kadence to optimise the user experience on their website, making it more intuitive and engaging for visitors. We developed a dynamic knowledge hub to house valuable content, designed to support lead generation and attract the right audience.

A content strategy was meticulously mapped to the buyer’s journey, ensuring that the right messages were delivered at every stage. The design of the website was restructured with a conversion-focused approach, strategically guiding visitors to take action.

Additionally, we implemented a live data dashboard, which allowed Kadence to track rankings, traffic, and lead generation performance in real-time, ensuring that the strategies were continuously optimised.

Impact:

The integration of strategic UX improvements with targeted PPC campaigns resulted in a remarkable boost to Kadence’s inbound lead generation. Within just three months, the company saw a 482% increase in inbound leads, creating over $2.1 million in pipeline revenue, a significant leap from the $250k in the previous quarter.

This transformation led to a 775% increase in inbound leads, while also improving Kadence’s search visibility and rankings in key global markets such as the UK, USA, and Singapore. The partnership delivered substantial ROI, solidifying Kadence’s position as a leader in the global data and research consultancy space.