Promodo

Client

columbia.ua is the official distributor of Columbia Sportswear, a recognized fashion & apparel brand in the European market.

Challenge

• Optimize the structure of categories and filters;
• Improve visibility and rankings for priority search queries;
• Increase organic traffic and revenue from organic search.

Limitations

At the start of the project, most organic traffic went to the homepage through branded queries, while priority product categories were poorly visible in search, limiting traffic potential and sales opportunities.

Results

As a result of implemented SEO improvements, Promodo’s team managed to grow organic traffic by 393 % in six months, and the number of transactions through this channel increased by 580 % in five months, significantly boosting online sales and search visibility for priority categories.

Read Full Case Study: https://www.promodo.com/case-studies/columbia

Client

Motul is the official distributor of Motul lubricants in the automotive market.

Challenge

• Enure stable monthly growth of followers on Facebook and Instagram;
• Increase social media audience engagement;
• Work without access to historical advertising data, building the strategy from scratch.

Limitations

At the start of the project, there was no historical data from Meta Ads accounts, requiring the Promodo PPC team to test hypotheses and find effective solutions for audience growth with no reference benchmarks.

Results

As a result of implemented PPC strategies and post promotion testing, Promodo’s team managed to double the number of followers month over month and cut the cost per follower by ~50 % compared to classic advertising formats. By the third month, the social audience grew steadily, reaching ~8 % monthly growth, more than double the originally expected KPI.

Read Full Case Study: https://www.promodo.com/case-studies/motul

Client

ZooComplex is an online store offering a wide range of pet food and supplies in the competitive pet care market.

Challenge

• Double the ROI of paid advertising channels;
• Increase revenue from PPC by 5× compared to the initial performance.

Limitations

At the start of the collaboration, the client had a Google Ads account with a standard structure that did not deliver sufficient performance or scalability. A competitive pet care industry required careful optimization of campaigns, product catalog strategy, audience targeting, and ad formats to achieve profitable growth.

Results

By restructuring the ad account, focusing on high-potential categories, optimizing the product catalog, launching branded search campaigns, and using automation with G-MOS, Promodo’s team achieved a significant increase in PPC performance. PPC revenue grew 5×, overall profitability increased, and brand visibility improved in search results. The client also improved UX/UI of the shopping cart, leading to a 40 % increase in cart conversion rate.

Read Full Case Study: https://www.promodo.com/case-studies/zoocomplex

Client

Rolls Auto Sales is a certified pre-owned car dealership located in Northeast Philadelphia, operating since 2002 and offering a wide range of vehicles with flexible financing options.

Challenge

• Boosting organic website traffic;
• Improving local search visibility and keyword rankings;
• Increasing sales generated from the organic search channel.

Limitations

At the start of the project, organic search accounted for only a small share of total website traffic. The website required content and on-page optimization to better compete with local dealerships in search results.

Results

As a result of implemented SEO improvements, Promodo’s team managed to significantly increase the website’s organic performance. Homepage sessions grew from 2,938 to 4,087, resulting in a +39% increase within two months after launch. Organic search became the top traffic acquisition channel, outperforming all other sources and contributing to higher overall website visibility and engagement.

Read Full Case Study: https://www.promodo.com/case-studies/rolls-auto-sales

Client

The Place Group is a chain of premium and luxury office spaces, co-working spaces and meeting rooms in Dubai and the UAE. The brand's priority is corporate clients, with freelancers, influencers, events and photo shoots in the background.

Task

• Enter the commercial property rental market in Dubai and become competitive.

• Rent out all network premises within the marketing budget using digital marketing tools.

Initial Data

The Place approached us in October 2020 with the task of launching a brand within the commercial real estate market in Dubai. The client considered using all available digital tools, but needed to be within a marketing budget. The main requirement was that we needed to attract relevant traffic and leads.At the start of this project, the Place Group team was confident that it would be able to attract either freelancers or real estate agents as clients, but we were able to get some big companies as well.

Client

Unijoy is a premium Japanese diaper brand. The business was inspired by the birth of a son of one of the partners, so the quality of diapers is the brand’s ultimate priority. 

Challenge

• To identify the most relevant online and offline sales channels.
• To triple sales from the current volume in six months.

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The brand's mission is to take care of babies and help their parents. Unijoy products have passed European certification and comply with the EU quality requirements.

Initial data

While the Ukrainian market is new for Unijoy, the brand has turned to us to get a full picture and the state of the niche. The client expected to receive the data on:

• Potential market rivals and competition in the premium segment
• Ukrainian diaper market capacity
• The most relevant sales channels
• Market analysis to develop a promising product range.

Business Goal: Occupy 30% of the premium and super premium diaper market in Ukraine over 4-5 years.

Client

1010tires.com is a front-runner in the Canadian tire and wheel sales and services market, with over 40 years of industry experience. 

Challenge

• Boosting website traffic;
• Elevating search engine rankings;
• Driving higher revenue through search optimization strategies.

Limitations
Since the client's website had been developed a long time ago, it had numerous constraints with the site's engine. As a result, many of our project requirements took a long time to launch or were not implemented at all.

Client

Claspo is a website that offers a pop-up form and notification builder to effectively increase website sales.

Challenge

To attract organic traffic to your website through low- and mid-frequency search queries by optimizing the content strategy of the Blog section.

Initial Data

The product Claspo aims to simplify the routine tasks of marketers related to customer communication and optimizing the user journey on the website.

The target audience of the product consists of demanding and knowledgeable professionals who are seeking insights and unique solutions. And in the case of our client, the goal is to attract such an audience to their new blog. The content should not only be optimized for search engines but also provide value to potential customers.

​​Client

AppleParts is a company, headquartered in Middleborough, Massachusetts, selling spare parts for Apple gadgets. Having over 1,000 SKUs of genuine Apple parts, the brand offers international shipping, partnering with FedEx.

Challenge

Competing in the electronics and technology industry is very difficult due to numerous aggregator websites and industry giants such as Amazon and eBay dominating search results. Besides, the category-specific searches also face significant competition. 

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Another challenge was targeting different geographic markets, namely American and European.

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Working with the client, Promodo’s SEO team focused on:

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​​➔ Increasing organic traffic;

➔ Boosting organic sales and revenue.

Initial Data

The previous SEO team, unfortunately, flooded the website with numerous poor-quality links, which negatively affected the site during the Google updates.

Besides, the website suffered from poor technical optimization as more emphasis was placed on link building and content rather than technical aspects.

Client

Leobank is a mobile bank that is a project of Fintech Farm and Unibank, available to users in Azerbaijan. Leobank clients have all the advantages of a Visa card, including credit limit, payments, transfers, cashback, etc

Challenge

Issue 100K credit cards in 8 months using Mobile app marketing tools.

Initial Data

Leobank is designed according to the mobile only principle, which means a bank without branches.

To issue a Leobank card, a user just needs to install the mobile application and go through a quick registration procedure. Clients can pick up the card themselves from Unibank branches or order delivery.

The brand had been on the market for 5 months, before the promotion of the mobile application. Thanks to the 
pre-order campaigns that led to Leobank s landing page, they attracted more than 15K customers even before 
the release of the application.

The Promodo Mobile marketing team joined the project in November 2021 and continues to work on improving all 
performance indicators by now (November 2022). In this case, we will review the work and results of cooperation with the brand for 7 months (November 2021-
May 2022).

Using paid promotion channels, the cost of one installation of the application should not exceed $2.

Spoiler

During the period, we not only fulfilled the plan regarding the number of cards issued, but also exceeded it many times over.

We managed to reduce the cost of installing and activating the card significantly: it did not exceed $1 on average in all channels.

During 7 months working within the App Store and Google Play for this project, 380K+ cards were issued as a result.

Mintee is a service that allows a buyer not to pay a commission for using a payment terminal. Furthermore, it makes it possible for the entrepreneurs to make an additional discount for cash payment — win-win situation.

Brief

It is necessary to create a new name able to compete with the mastodons of the market.

Idea

Our name should be simple in its atmosphere. We should not create an atmosphere of «premium» and alienation. On the contrary, our service is a friend of your small business, you should not be afraid of it because it has common interests with you.

We are not a real estate business conglomerate that wants to suppress small businesses. We are a group of ambitious economists who break the system a bit, leaving our users in the black.

Target audience

America's small business owners.

Main fears of the audience:

• Fear of fraud. Whilst analyzing the competitors and their problems, we noticed that many of them do not understand what they get additional profit due to. And only free cheese, most often, is in the mousetrap.
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• System integration is difficult and expensive. After a discussion with the focus group, we saw that many people are concerned about the cost of the equipment, as if we were selling it to them. Our service installs everything for free, quickly and transparently, which should be hinted at.

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• Difficulties with disconnecting from a service in case you don't like it. After reading reviews on third-party resources, we saw that for many businessmen, the possibility of getting «stuck» in the service is scary because their business may lose flexibility as a consequence. Our product is not «sick» with that.

Client

Karcher is the Germany-based brand which is one of the world's largest manufacturers of cleaning equipment.

Challenge

• Encourage customers to buy Karcher products before the prices increase.
• Increase Click-through-Rate (CTR) and Open Rate (OR) criteria through the implementation of gamification in email newsletters.

Initial Data

Since 2019, we have been cooperating with Karcher in the sphere of retention marketing. During our cooperation with the brand, we helped Karcher to restart and set up the effective work of the email channel:

• verified the domain;
• set up a client account in eSputnik;
• developed new templates for emails;
• set up a regular trigger and promotional mailings;
• validated the contact database.

The brand takes care of the email database of contacts always to be up-to-date. Therefore, all invalid contacts are deleted, inactive contacts are reactivated, and the database is replenished due to effective retention marketing tools.

Solution

As part of the new project, we had to develop and implement a strategy for selling goods before raising prices and drawing the audience's attention to the brand's activity as much as possible.