Promodo

How to increase organic traffic for inquires related to the sale of real estate in the priority regions 

Client: DOM.RIA is a website for the sale and rental of all types of real estate from individuals, developers, and real estate agencies. Convenient search and sale of real estate in Kyiv, Kharkiv, Odesa, and Ukraine.

Goal: within six months improve the website ranking in the SERPs for targeted queries related to the sale of real estate. To increase the visibility of the site in search engines in priority cities: Odesa, Lviv, Kharkiv, Dnipro, and the Zaporizhzhia regions. To use internet marketing tools to attract the target audience from significant competitors and keep this audience loyal.

Solution 

• Analysis of user demand, search traffic of the competitors, and compilation of relevant semantic core for site promotion.
• Identifcation of pages that are not ranked properly for the specific query groups/clusters.
• Taking steps to get the pages to the top of the search results for relevant search requests.
• Correction of the technical errors on the website.

Results

Together with the DOM.RIA team for six months in five priority cities, we managed to improve the position of the site on targeted requests for the sale of real estate in the TOP-1 by an average of 41%. The result of the task of attracting the target audience from the main competitors was a 95% increase in new users (year-over-year). The total number of sessions also increased by 36%.

How we promoted the neobank application in Azerbaijan from the release?

Client: Leobank is a new mobile bank from Unibank. Leobank customers have access to all the benefits of a Visa card: credit limit, payments, transfers, cashback and much more.

Goal: completely launch a new bank to the Azerbaijani market using App Store Optimization and paid promotion channels.

What did we do:

• Worked with optimization of the visual part of the content on the application pages in the App Store and Google Play, carried out some A/B testing, content optimization.
• Worked with Google Ads Universal App Campaign And Facebook Ads (analysis of creatives to identify and use the most effective ones, optimizing campaigns for app installs, optimization of campaigns for the target action).

Results: the Leobank team began to receive the planned number of application downloads every day, while the cost of attracting customers with the subsequent activation of the card became 1.5-2 times lower than planned

Testimonial

The Promodo team helped us launch a digital bank project outside of Ukraine. Thanks to their competence and experience, we have achieved such results in lead generation and building high brand awareness that didn't even expect!

Nijat Huseynzade
CMO Leobank

Client: Karcher.ua is the official representative of the German company Alfred Kärcher GmbH & Co. KG in Ukraine. Kärcher is the world’s largest manufacturer of cleaning equipment.

Goal: to grow the online store visibility, drive new stream of prospects to the site and increase brand awareness in retail and corporate segments.

What did we do:

For our campaign we set three main directions of search engine marketing:

• marketing for keywords that are connected with professional equipment (For example, “high-pressure cleaning device”).
• marketing for keywords connected with cleaning solutions (for example, “snow removal equipment”).
• marketing for keywords connected with the home & garden production (for example, “home water pump”).

After research and analysis we selected a large list of target keywords, we also sent recommendations as to the site improvements in which we took into account Kärcher’s global policy.

Link-building campaign included acquiring links from authoritative sources including the brand's partners. A large amount of effort was also directed at video content marketing and Kärcher’s You Tube channel promotion. 

Result: 

• +49% — increase in organic traffic from the search engines;
• +70% — direct traffic growth and increase in brand awareness;
• considerable sales growth across the dealer network in Ukraine.

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Client: Comfy is a leading retailer in the consumer electronics segment in Ukraine with over 82 offline shops throughout the country and around 10,000 products within their range. 

Goal: to audit an existing Google AdWords campaign and provide ways to increase the return on investment in this marketing channel. 

What did we do:

• PPC campaign audit
• Campaign settings and targeting analysis
• Campaign structure analysis
• Content-audit (analysis of target keywords, negative keywords and ad banners)
• Web-analytics and tracking system audit

Result: conversion rate has grown by 131% after the changes have been implemented.

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