Jessica Friesen, Director at CBRE
Posted on Dec 12, 2023
Quinn Marketing
4 Reviews
Verified
The #1 Marketing Agency For Results
Quinn Marketing is a marketing agency that specialises in service based industries and generating B2B and B2C leads through fluid and programmatic marketing. Our consultants love helping new businesses grow using the latest technology and marketing practices.
Australia
PO Box 122,
Sydney,
New South Wales
1765
02 8379 0318
$150 - $199/hr
10 - 49
2006
Review Analytics of Quinn Marketing
- 4
- Total Reviews
- 5.0/5
- Overall Rating
- 0
- Recent Reviews
What Users Say
Their level of professionalism and ability to hit deadlines consistently is impressive.
Jessica Friesen , Director at CBRE
They did an outstanding job in delivering top-notch web development
Scott Dunn , Team Manager at Redfin at Redfin
Exceptional Web Development Partner
Stephen Daly , Experienced Executive and Director at zero2hero
Digital marketing and advertising
Cortney Nardi , --Project lead at Omnivo digital
What Users Like The Most
- What impressed me most was their commitment to excellence. Quinn Marketing didn't just build a website; they crafted a digital experience that surpassed our expectations. Their attention to detail and the ability to translate our ideas into a visually stunning and functional website truly set them apart. Their post-launch support has been exceptional as well, ensuring our site remains top-notch.
- They consistently delivered items on time, adhering to schedules meticulously.
- Their level of professionalism and ability to hit deadlines consistently is impressive. No stone is left unturned with their research and they will change and adjust to suit your needs.
What Users Like The Least
- It's challenging to find any fault with Quinn MARKETING . If I had to nitpick, I'd say that occasionally their thoroughness in communication could result in slightly longer response times, but this is a minor quibble compared to the overall excellence of their service.
- Nothing
- None
Detailed Reviews of Quinn Marketing
4 Reviews
- All Services
- Digital Marketing
- Web Development
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Scott Dunn, Team Manager at Redfin
Posted on Dec 11, 2023
They did an outstanding job in delivering top-notch web development
Stephen Daly, Experienced Executive and Director at zero2hero
Posted on Nov 28, 2023
Exceptional Web Development Partner
Cortney Nardi, --Project lead at Omnivo digital
Posted on Nov 08, 2023
Digital marketing and advertising
Executive Interview of Quinn Marketing
Nathan Quinn
Founder
Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.
Goodfirms has been really useful when it comes to internal marketing strategies and reputation management. Having a listing on the platform means our clients and potential clients can verify the performance of our work and validate our service(s).
Please introduce your company and describe your role within the organization.
We are a full-service marketing agency that works with serviced-based businesses in Australia. We work with a number of industries within the professional services sector. My role within the business is to oversee strategy and manage the larger client relationships. Lots of our clients feel that they lose touch with agencies when they scale to a particular size and because of that I try to make sure that I spend as much time as possible understanding and helping them grow on a personal level. This often means outside business hours calls and meetings but means that our clients know they are getting everything we have to offer which is our point of difference when looking at us over the competition.
What inspired the founding of your company, and what is the story behind its inception?
The company was started due to a need as there was too much demand for the services. Having a relatively good reputation in terms of the ability to make clients money it was pretty much a no-brainer. That said we started out focusing on a very small number of niches specifically finance, construction, and maintenance. We have since expanded into a larger number of other verticals with some proving to be better than others.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
Our primary core value is to really understand what our clients purpose is and how can we assist them in terms of delivery. We focus on real metrics and provide our clients with extensive transparent reporting of core KPIs that most if not all agencies will not. We do not focus on vanity metrics like likes or shares and focus on core KPIs like return on investment and things that are driving real top-line revenue and bottom-line profit results.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
We have expanded from a smaller team to a larger one over the years and with that service new verticals with increased demand. Currently, across our portfolio of clients, we are generating anywhere from 4,000 to 6,000 sales for our clients per month. This has been due to extensive investment into technology solutions and really understanding what and where a particular client resonates and using which channel.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
We use a combination of in-house and third-party vendors to provide the best solution for our clients. There is no point in trying to match someone with no experience in a particular industry or vertical with a client who serves that industry. For example, we do not use the same copywriter for our clients in the legal verticals as we would for our clients in the beauty verticals because they simply do not understand the language. The same goes for our designers both graphics and UX and several other creative areas of the business.
How does your company differentiate itself from competitors in the industry?
We differentiate ourselves with our constant and significant investment into the latest technologies. Whilst others are not innovating within the space we are constantly looking for new ways to help our clients drive better results. Things like integration, BI, AI, and lots more are just some of the ways that we give back value to our clients.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
Our team dynamics are built on mutual respect, open communication, and shared goals. We prioritize transparency and regular check-ins to ensure everyone is aligned. Collaboration is key, and we encourage cross-functional projects so our team can learn from each other’s expertise. We focus on continuous learning, ensuring everyone stays motivated and up-to-date with the latest marketing trends. This approach allows us to work cohesively and deliver top-notch results for our clients.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
We provide extensive training and use 3rd parties to ensure that we are delivering the best possible experience for them. This investment back into our team is why we are able to hire and retain the best talent on the market which in turn enables us to get the best results for our clients.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
We service a number of industries but some of the primary ones are Accounting, Air Conditioning / HVAC, Aged Care, Apparel, Beauty Salons, Buildings, Chiropractor, Dentist, Electrician, Financial and Mortgage Broking, Fitness and Gyms, Lawyers, Massage, NDIS, Physiotherapy, Plumbing, Real Estate, Solar, Tradie, Training Business, Wedding.
Repeat business is 95% of our business with our average client retention sitting at 4.2 years. Whilst we are constantly onboarding new clients the existing clients are what our focus is on. We would rather overdeliver than experience the churn that most agencies go through. We use our ability to rely on our existing clients to avoid having to take on lower-calibre clients which is what is too common in the industry these days.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
We stay ahead of industry trends by constantly investing in innovation and development. We have a dedicated team that monitors emerging trends, tools, and technologies. Regular training sessions and workshops are held to keep our team updated. Additionally, we invest in research projects and pilot new strategies internally before rolling them out to clients. This proactive approach ensures we remain at the cutting edge of the marketing industry.
Please share some of the most sought-after services that clients approach your company for.
Our most popular services are search engine optimization (SEO) which is actually my favorite service of the services we offer due to the complexity and quality of providers in the market. It’s relatively easy for us to shine using our standard operating procedures because there are so many others who don’t really know what they are doing when it comes to SEO. The other popular service that we offer is search engine marketing (SEM or PPC) which is used by 80% of our clients.
We are able to offer these services on a monthly recurring basis which is why they are the most popular, but most of our clients actually use a number of other services periodically over their lifetime. For example, most clients require our conversion rate optimization (CRO) services to build them offer pages that actually work before running traffic to those pages. This process is used at the very least at the start of any contract and for most clients throughout their relationship.
Most clients will use us when developing their traditional media content for print or out-of-home (OOH) media such as billboards, or bus shelter designs. It’s our core understanding of not only their offer but also their brand that really sets us apart from their competition. We implement strategies to enable them to track the effectiveness of each channel which is something that almost every single business struggles with. Whether it’s a manual approach or a software solution we implement core changes so they can understand which channels work and how based on last-touch attribution.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
We use constant quantitative metrics to measure the relationships in real-time. This can involve things like lead quality scoring or hard KPIs to determine how effectively what we are doing is and what we can test to improve it. We have around-the-clock communication channels open and use weekly and monthly meetings with each client's account manager to ensure that they are heard and looked after.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
We've adapted to changes and challenges in the business landscape by staying agile and responding quickly to market shifts. We've expanded our service offerings and focused on continuous learning to stay ahead. To ensure resilience and sustainability, we prioritize lean operations, building strong client relationships, and focusing on long-term growth.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
We use a number of payment structures because the business is too complex to have just one. When looking at some of our performance pay models we try to put skin in the game and provide percentage-based offers with no minimum so that our clients know if we don’t perform we don’t get paid. With all of our work, we provide post-pay models (including performance-based) because why should a business pay for something that hasn’t been delivered! You don’t pay for food in a restaurant until after you eat it and we’re exactly the same. Most other vendors get scared when considering this as a business model but we know that our clients are going to keep coming back as we become an essential backbone of their business.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
We do projects below our minimum budget requirements on a regular basis. I could get into the minimum for each service but we would be here all day as there are so many and it would just be me inserting a table. If the project is going to drive value for our agency we will take it on (even in some cases pro-bono). Value isn’t only derived from a certain project size but there are often non-monetary reasons we might do a project. For example, if we wanted to push into a new niche that we didn’t have experience in we might do a project below cost as it would become a beacon for others in the industry. A good example of this would be the NDIS industry where we did a project below cost to establish ourselves within the market. We are now one of the, if not the top performing agencies within the NDIS sector because the project we completed was so successful and known.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
There is no minimum price for a project for us.
The largest project we worked on in 2023 was a $700k (AUD) website rebuild (Magento) for a client that does $250m+ through their online store. This project was in its final stages and it was a multiyear project so you can’t really attribute that all to 2023. That said it was a big project and I lost some of the remaining hair I have left over it.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
We have access to all of the latest technology within the market including but not limited to our marketing suite that we provide for our clients to assist them with automating their entire businesses. We have invested in SaaS as we needed a better way to manage lead flow in terms of automation and ensuring that we can correctly track and feed data back into ad platforms after the iOS update removed lots of that ability. We plan to continue to develop our tech stack as this has been one of the key reasons that we are able to deliver better ROI than anyone else in the market.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
In the next 10 years, we would like to move away from some of the services we provide and towards our software solution. The AI movement has made so many things within the market change and one of the most important ones that nobody is talking about is the ability to differentiate a business. This ability will continue to be reduced with several businesses already losing their “competitive advantage” due to AI being able to produce better results and consistent results across the entire sector. We have seen a huge shift and we continue to see a huge reliance on AI which ultimately means that there is less ability to be creative.
We’ve already seen sweeping changes across almost all platforms which has meant that anyone with a laptop and a dream can go out there and open a business. Where we can see a real area to improve businesses is in their customer journey mapping as opposed to marketing in the traditional sense of the word.
Our focus is (slowly) moving from guiding brands on how to generate new business to how to improve their average order value within complex sales cycles to extract as much return on investment as possible. Within our sectors, this has been a critical reason that we have been able to extract better results than anyone else in a more challenging market. This focus on customer journey mapping means that our clients have repeat clients, internal referral cycles, and crazy and constant reviews flowing through. We are removing as much of the reliance as possible wherever possible.
The reality is that consumers and businesses have more access to information than ever before and we are seeing this reflected in trends across all the industries we operate in. Things like the environmental impact are so important now with over 60% of Australians changing their purchasing decisions based on a business's stance. We’re seeing a 20% drop in performance within just two weeks of running a campaign, it used to take months to even get the exposure. We’re seeing up to 40% fluctuations in cost due to fatigue, which again indicates that the best results are likely to come from inside an existing database of existing customers. That is where we are focusing most of our efforts in terms of R&D development cycles, and how are we able to support our clients in improving their internal cycles to increase customer satisfaction which will ultimately lead to more repeat and referral business. The challenge moving forward is how are we going to be able to quantify the results but we’ve got some tricks up our sleeves that can definitively quantify the “direct” impact that any given change has using A/B consumer testing and mapping.