Relevance

THE BRIEF

Supercar Experiences rents luxury vehicles in London and in the UK. Supercar Experiences needed a professional SEO & digital marketing company to increase visibility on search engines in order to rent more cars. In a highly competitive market, and with a garage full of Ferraris, Lamborghinis, Aston Martins, and Bentleys, Supercar Experiences needed heightened positions on search to increase relevant website visitors and to increase sales.

THE SOLUTION

Relevance worked on the SEO for Supercar Experiences. After a full 1st phase SEO campaign creating a full SEO strategy and optimising all the website content, working alongside their website developers to clean the code, Relevance worked on the promotion of the website and the promotion of their website pages. Soon Supercar Experiences were 1st place for Ferrari Hire, Lamborghini rental, supercar hire UK and hundreds of other keyword combos. This led to more targeted visitors, an ROI of 1:53 and supercar hire leads of £53/lead. Soon advertising could be reduced owing to all the relevant organic traffic and increased sales.

BRIEF

NetJets is the leading private jet aviation company in the World. NetJets Europe alone flew over 46,000 flights (transporting 79,715 passengers) to more than 762 airports in 113 countries. The marketing and public relations for NetJets has to be perfect. The brief was to invite world-renowned journalists to Monaco, and give them a holiday to remember on behalf of NetJets.

THE RESULT

A wonderfully successful trip resulting in NetJets featuring prominently in a number of top-tier publications. Relevance worked as Netjet`s PR agency over several years managing their press trips to Monaco. The Relevance PR team managed all press coverage which included articles in The Economist, Spear’s Wealth Management, Vogue (France), Vogue (USA), Forbes, Luxury Briefing, Boat International, The Daily Mail, Life Magazines (Fish Media).

THE BRIEF

Fraser is a leading global full-service superyacht company, specialising in luxury yacht sales, superyacht charter, construction and yacht management. Fraser is way ahead of many of their competitors; they predicted the digital revolution a decade ago and has invested in Relevance ever since.

Fraser sells and charters ultra-high-value goods and services. Fraser needs to target a precise demographic – UHNWIs. Fraser also needs to ensure their brand is more visible than the competition when UHNWIs are searching for their yachts. Fraser, like most luxury brands, requires ongoing consultancy for search, social and advertising. Additionally, they asked Relevance a full-service digital agency to build a cutting-edge website to display their Central Agency Yachts and overlook their digital presence.

THE RESULT

Relevance has been Fraser’s exclusive digital marketing partner for nearly 10 years. Relevance has helped Fraser become the most visible superyacht website on the internet. We have helped the marketing team be on top of all the latest digital marketing news, and their site is 1st for the most important phrases, and in the most important places. We have also made sure they are more visible than the competition.

Mortola Yacht and Ship Brokers are one of Italy’s best-known yachting companies providing high-end services to its clients throughout the Mediterranean and beyond. With over 30 years experience in the luxury yacht industry, the company felt that it was time for a change and wanted to redefine their online presence.

Relevance was asked to redesign Mortola’s website with a specific client brief and within an existing color palette thereby designing a website that is both powerful and also in line with existing brand guidelines. The website had to showcase the large variety of yachts for sale and for charter and had to be easy to use for clients looking to buy or charter a yacht.

The team designed and built a refined sophisticated website built on a custom WordPress CMS. The feel of the website is bold and stylish, reflecting Mortola’s heritage as a leading Italian yacht broker. Relevance worked closely with the client to a develop a site that would represent their business for the future – working together we identified a strong colour palette and several interesting design features such as the deep navigation bar and strong photography used for effect throughout