Corporate Public Relations
Reputation Partners brings decades of experience helping companies use strategic communications to protect reputations, build brands and drive business. Competition is fierce, and it never takes a day off.
Central to our work is the underlying premise that in order to be successful and trusted, companies must engage in both proactive and transparent communication practices. Focusing on all of our clients’ key audiences – including employees, shareholders, customers, elected officials and communities – we develop and execute targeted strategies that drive greater awareness, buy-in and genuine support.
Our proven expertise includes:
- Message development
- Materials development (press kits, marketing ⁄ sales materials, corporate websites)
- Successful outreach to local, national and international media, as well as industry trade media
- Community and influencer relations
- Charitable giving strategies
- Corporate visibility events
- Executive speakers’ bureau
- Executive communications coaching and spokesperson training
- Executive board placements
- Crisis Communications
- Consumer Public Relations
Through traditional, social and alternative media, today’s consumers have limitless access to news, insights and reviews about brands, products and services. An effective public relations strategy is essential to helping marketers increase sales, grow market share and influence customers’ attitudes and behaviors.
Whether unveiling a new product, completing a brand refresh, expanding into a new market or creating consumer campaigns and events, we deploy proven strategies designed to drive business growth, and build awareness, credibility and energy for our clients’ products, services and brands.
Our consumer public relations expertise includes:
- Product/service introductions and enhancements
- Brand refresh and repositioning
- Brand extension and new market entries
- Promotions and sponsorships
- Cause-related marketing
- Influencer engagement
- Consumer campaigns
- Customer events
- Media relations (local, regional, national and international)
Digital & Social Media
There’s no question that social media and other digital channels have changed the game for brands and communicators alike. Today, digital/social media serves as a critically important arm of any integrated communications/PR strategy. From multimedia storytelling to creative social campaigns to leveraging online influencers to amplify your message, our team is equipped to provide both strategic and tactical, hands-on support to take your digital/social media presence to the next level. Moreover, we are comfortable working with clients at all stages of their digital journey – whether they are just getting started or looking to enhance their already robust digital presence.
Our digital and social media expertise includes:
- Strategy development
- Community management
- Creative content creation
- Social media for events, promotions and activations
- Paid social campaigns
Web Design & Development
Reputation Partners knows that in order to be competitive in our current corporate landscape, a functional, impactful, clear website is an absolute necessity; there is simply no alternative. Our in-house digital and web development team utilizes the latest tools and technology available to facilitate the development of an improved digital presence and streamline the actual process of web design.
We offer a wide variety of services and expertise that help us lead our clients through successful web design and development projects, including:
- Content development and management
- Website design
- Website development/production
- Ongoing website maintenance
- Digital strategy/planning