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Outcome-driven development. At any scale.

At Rootstrap, we help enterprises scale people, processes, and products through outcome-driven development.

We choose projects upon which we can make an impact and measure our own success by the success of our clients. Companies like Disney, Salesforce, Google, Spotify and MasterClass have trusted us to build innovative solutions to their most challenging business problems.

Rootstrap is powered by the desire to do what is best for our clients. We don’t simply take orders. We challenge assumptions and speak up when we believe that a client may be making a mistake. Good business practices and purpose-built teams ensure optimal outcomes for our clients. Our continuous devotion to developing internal knowledge and collaborative processes allows us to solve problems that other people can't.

Rootstrap’s work is fueled by a deep understanding of a software project’s real world business context. We are committed to delivering solutions designed to achieve desired user, client, and market outcomes. Fully dedicated teams, working side-by-side throughout the process, support this work. 

 

United StatesUnited States
8913 1/2 Sunset Boulevard, 90069
(310) 907-9210
$100 - $149/hr
50 - 249
2011

Service Focus

Focus of Web Design
  • Figma - 20%
  • Adobe Lightroom - 20%
  • Adobe InDesign - 20%
  • InVision - 20%
  • Adobe Illustrator - 20%
  • Graphic Design - 20%
  • Logo Design - 20%
  • Corporate - 20%
  • E-commerce - 20%
  • Website - 20%
Focus of Mobile App Development
  • Android - 50%
  • iOS - iPhone - 50%
Focus of Web Development
  • Wordpress - 20%
  • Drupal - 20%
  • Joomla - 20%
  • Sitecore - 20%
  • ASP.NET - 20%
Focus of Testing Services
  • QA Testing - 100%
Focus of Big Data & BI
  • Data Science - 100%
Focus of Artificial Intelligence
  • Machine Learning - 100%
Focus of DevOps
  • Gradle - 50%
  • Git - 50%

Industry Focus

  • Automotive - 20%
  • Business Services - 20%
  • Financial & Payments - 20%
  • Healthcare & Medical - 20%
  • Information Technology - 20%

Client Focus

50% Small Business
35% Midmarket Business
15% Enterprise

Review Analytics of Rootstrap, Inc.

22
Total Reviews
5.0/5
Overall Rating
0
Recent Reviews

What Users Say

Great contract engineering firm that has provided excellent services for a variety of tasks.
Ryan Yockey
Ryan Yockey, VP of Engineering at The Farmers Dog
Knowledgeable and Eager to help you be successful across technology and business dimensions
Sheldon Lee-Wen
Sheldon Lee-Wen, Co-Founder / Chief Technology Officer at UNPRESS
From the quality to the deliverables to the ease of communication, Rootstrap has been one of the easiest development firms I've worked with.
Timothy Mulligan
Timothy Mulligan, Operations Manager at Terracove
Not only delivered what we wanted, but did so for very close to the proposed budget and timeline AND contributed to the quality of the overall design.
Max Craig
Max Craig, CEO at Wolf Suit Games
The company was very supportive and a mix of great people and ideas to accomplish what we needed.
Spencer Gordon
Spencer Gordon, President at Domani Ventures Inc.

What Users Like The Most

  • Their ability to understand our needs and our customers and give us an excellent design that fit both.
  • The quality of the team and their personable approach.
  • The people. Beyond the quality of work, communication, delivery, etc., which is flawless, I genuinely enjoy working with the people. Though I've never met any of our developers in-person, for example, I consider many of them true friends.

What Users Like The Least

  • Project management was good, not great
  • Price point for a live MVP to go to market with just to gain initial traction, to raise seed. Unfortunately, international market VCs only provide funding with traction.
  • Nothing!

Detailed Reviews of Rootstrap, Inc.

5.022 Reviews
Write a Review
Pete Ghiorse
Pete Ghiorse, Founder & CEO at GiveTide
Posted on Nov 25, 2019

Excellent company

Rootstrap is the real deal. We've worked with them on our app from day one. From the first napkin sketch through V2 of our app, Rootstrap has been one of the most reliable, value-producing companies I've ever worked with.

What service was provided as part of the project?

Mobile App Development

What is it about the company that you appreciate the most?

The people. Beyond the quality of work, communication, delivery, etc., which is flawless, I genuinely enjoy working with the people. Though I've never met any of our developers in-person, for example, I consider many of them true friends.

What was it about the company that you didn't like which they should do better?

Nothing!

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating
Ori Goldman
Ori Goldman, Co Founder at Loftey
Posted on Nov 25, 2019

Lucky I found the

When I was looking to build my MVP I spoke to about 10 shops. Little did I know that I would still be working with that same company over 5 years later. Rootstrap built our MVP and we have stuck with them ever since. Through multiple pivots, design changes, thousands of implemented features, we still feel lucky that we found them 5 years ago.

What service was provided as part of the project?

Web Development

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
Alexander Berardi
Alexander Berardi, Director Of Marketing And Business Development at Trailways Of New York
Posted on Nov 21, 2019

Full Hearted Recommendation Of Rootstrap

I was recommended to Rootstrap by a well designed software company who had turned to the them for their V1 UX/ UI. And - during the recent overhaul of a nationwide consumer facing website - I had the opportunity to test Rootstrap's capabilities.

This was a new project for me and my existing team (both in house and 3rd party), which I've grown to rely on over a decade. I knew we simply couldn't complete all of the work on time, yet, I was terrified to onboard a new team member or third party and whose pace I could not yet depend on.

Incredibly anxious about working with any new company that could impact my deliverable - I chose strategic projects to give the Rootstrap team that would test their communication, efficiency, and value - while not sinking me if delayed.

Without a doubt - Rootstrap delivered ahead of every single member of my trusted team - and also presented the most exciting and polished pieces of the new site. They excelled in communication, efficiency, and value - knocking the entire project out of the park.

I will - without a doubt - embrace them as a part of my team moving forward. Consider yourself lucky for having found them.

What service was provided as part of the project?

Mobile App Development

What is it about the company that you appreciate the most?

Communication, value, approach to design.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
Jason Shatsky
Jason Shatsky, Vice President of Web Development at eTower
Posted on Nov 20, 2019

Extremely satisfied customer

I hired Rootstrap to create a prototype for my app concept. Within two weeks of our initial meeting I had already received a backlog and wireframes. We then moved into high-fidelity prototyping. Without Rootstrap, I would not have a beautiful quickable prototype. Their staff and management are incredible and a pleasure to work with.

What service was provided as part of the project?

Mobile App Development

What is it about the company that you appreciate the most?

Rootstrap's core qualities are their incredible staff and beautiful work. The project manager and designer I worked with went above and beyond to create an incredible prototype.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
Lindsey (Roberts) Brassington
Lindsey (Roberts) Brassington, Founder & CEO at GENERIS LLC
Posted on Nov 16, 2019

Mobile App Developer Client Experience

As a first time Founder, I was looking for an agency with expertise, know how and a process to help me build an app. I found that in Rootstrap. The team has been with me from the start and has been my technology solution from idea phase through my MVP.

What service was provided as part of the project?

Mobile App Development

What is it about the company that you appreciate the most?

The Leadership support from Ben, in particular, is outstanding. He has been a mentor, a coach and a champion for me and my Business.

What was it about the company that you didn't like which they should do better?

Rootstrap has the opportunity to continue to add value to its clients but helping better define the MVP and include some of the mandatories and watch outs.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
David Waldman
David Waldman, Head Of Business Development at Timyo
Posted on Aug 11, 2018

Great team to collaborate with

I worked with Rootsrap on a project and found the team extremely competent across design, UI/UX, engineering and business. That's rare when engaging outside teams. Highly recommend.

What service was provided as part of the project?

Mobile App Development

What is it about the company that you appreciate the most?

Diversity in skill set on the project

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
Samik Bhowal
Samik Bhowal, VP of Engineering at Cleo
Posted on Nov 28, 2019

Truly spectacular

What was the project name that you have worked with Rootstrap, Inc.?

Cleo

What service was provided as part of the project?

Mobile App Development

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
  • In Progress

Client Portfolio of Rootstrap, Inc.

Project Industry

  • Education - 50%
  • Real Estate - 50%

Major Industry Focus

Education

Project Cost

  • $500000+ - 100%

Common Project Cost

$500000+

Project Timeline

  • 51 to 100 Weeks - 100%

Project Timeline

51 to 100 Weeks

Portfolios: 2

Loftey
MasterClass

Executive Interview of Rootstrap, Inc.

David Jarrett
David Jarrett
CEO
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Please introduce your company and give a brief about your role within the organization.
Rootstrap is an award-winning custom software development agency that has built web and mobile apps for startups publicly traded companies and public figures. Our U.S. headquarters is located in Los Angeles, and we also have hubs in Uruguay, Argentina, and Colombia as well as distributed team members in a variety of other locations around the world. We currently operate mostly remotely due to the pandemic but look forward to being able to spend more time together in person again when it is safe to do so.

As CEO, I have broad responsibility for both the general management and continued growth and development of Rootstrap. A big part of what I try to do at Rootstrap centers around removing bottlenecks for members of our team and facilitating a collaborative work environment conducive to success. We believe in the philosophy of servant leadership; my job is to work for our employees, not the other way around.

Beyond helping the company to grow and develop, it is extremely important to us that we create opportunities for our team members to grow and develop in their lives and careers and enable them to perform to the highest level of their abilities at all times. We’re especially proud of the people on our team who have grown with us over the course of the years into leadership and management roles and are excited about creating many more of these pathways in the future as the company continues to scale.
What is the story behind starting this company?
Our journey began in 2011, with the founding of both a digital agency based in Los Angeles as well as an Uruguayan web and mobile app development and engineering firm. Several years later, our two companies began collaborating on the delivery of client projects and over time developed a strong working relationship, which eventually led us to merge in 2017 in order to create Rootstrap. We believed that a hybrid firm owned and led by a truly multinational team would have the capabilities to occupy a unique position in the market, to grow at faster rates, and to work with larger enterprises on increasingly complex assignments.
 
We currently have over 250 employees and are continuing to grow in all of our different practice areas while also expanding our geographic footprint in order to keep up with demand from existing and new clients.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We work primarily using in-house team members. If a project we’ve taken on requires services outside of our core expertise, however, we are able to tap into an extensive network of trusted, vetted partners to augment our own team and deliver the client’s desired outcome. Generally, however, we are not trying to be everything to everyone and do our best to stay focused on continuous improvement and the pursuit of mastery within our core practice areas.
How does your company differentiate itself from the competition?
At Rootstrap, our process-driven approach is key to designing and building innovative products for our clients. We practice what we like to call outcome-driven development, which means that we place the same importance on understanding our client's unique needs and desires, business goals, and challenges as we deliver high-quality code. We’re highly curious and relationship-driven and believe that this emphasis on creating shared understanding and strategic alignment ultimately helps us make better product, design, and engineering decisions when building and maintaining software and apps for enterprises both large and small.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
First and foremost, we consider ourselves to be industry-agnostic technologists and prize adaptability as one of our core values. That said, we tend to do a lot of work in education, consumer-facing platforms, healthcare, and fintech. We start all engagements with a long-term mindset - preferring to prove our expertise early to a client and subsequently become a truly strategic and growth partner. As such, we enjoy extremely high year-over-year client retention rates, but we are also proud to earn a  high repeat rate on an individual level - it is very common for individuals that work with us through one company to hire us again at their new firm after switching jobs.
Please share some of the services that you offer for which clients approach you the most for?
Web & mobile app development, UI/UX design, product strategy and management, DevOps, quality assurance, blockchain, and machine learning. We work both on discrete projects and in a staff augmentation context.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We are proud to enjoy a near-100% customer satisfaction rate, and have received numerous independent 5-star reviews for our work. Our commitment to client satisfaction starts from pre-sales, ensuring a client understands what they are paying for and the expected outcomes. Even when a client begins an engagement, we enable them to participate as fully or as hands-off as they like—giving clients choice is key so that they are in control. Our goal is not just to build pretty interfaces, but to deliver demonstrable business value to each of our clients. Letting our customers be hands-on throughout the duration of our service allows better transparency and closer relationships with our developers.
What kind of support system do you offer to your clients for catering to their queries and issues?
From a general perspective, our clients tend to work closely with project teams and we try to capture and resolve questions and issues both in real-time as well as in regularly scheduled review and retrospective processes. Beyond that, clients also have account managers who help them navigate the complexities of the software development process. This account manager is independent of the client’s project team and acts as a trusted advisor. We also have ample support structures and processes in the event that any issues require escalation or further support. Fundamentally, we are ready to supply clients with the help and resources they need to be successful.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Payment structure depends on the project, but we primarily work on a time and materials basis using agile development methodologies. In project-oriented engagements, we engage in deep-dive Discovery work to map out requirements and milestones that can be scoped out and estimated in terms of both time and cost. Regardless of payment structure, we always strive to find ways of working that align with our client's needs and budget - ensuring we are delivering outcomes based on business value.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Our minimum requirement is $100,000, although we typically work on projects that are larger and a bit more complex than this threshold would allow.
What is the price range (min and max) of the projects that you catered to in 2021?
We conducted projects for VC-backed startups from $100,000 all the way up to multimillion-dollar enterprise engagements.
Where do you see your company in the next 10 years?
We continue to work towards our vision of becoming ‘globally recognized digital masters.’ As part of that goal, we will continue to expand in both size and geographic footprint, while working on engagements that stretch our capabilities and offer growth opportunities to us both as individuals and members of a team.

We will continue to adapt to the world of tomorrow by emphasizing new service offerings in emerging technologies like blockchain and machine learning services. We aim to continue providing extraordinary service to our clients and to help define the standard for quality in both our region and the industry at large.