Overview
$100 - $149/hr
50 - 249
2011
At Rootstrap, we help enterprises scale people, processes, and products through outcome-driven development. We choose projects upon which we can make an impact and measure our own success by the success of our clients. Companies like Disney, Salesforce, Google, Spotify and MasterClass have trusted us to build innovative solutions to their most challenging business problems. Rootstrap is powered by the desire to do what is best for our clients. We don’t simply

At Rootstrap, we help enterprises scale people, processes, and products through outcome-driven development.

We choose projects upon which we can make an impact and measure our own success by the success of our clients. Companies like Disney, Salesforce, Google, Spotify and MasterClass have trusted us to build innovative solutions to their most challenging business problems.

Rootstrap is powered by the desire to do what is best for our clients. We don’t simply take orders. We challenge assumptions and speak up when we believe that a client may be making a mistake. Good business practices and purpose-built teams ensure optimal outcomes for our clients. Our continuous devotion to developing internal knowledge and collaborative processes allows us to solve problems that other people can't.

Rootstrap’s work is fueled by a deep understanding of a software project’s real world business context. We are committed to delivering solutions designed to achieve desired user, client, and market outcomes. Fully dedicated teams, working side-by-side throughout the process, support this work. 

 

Key Clients

Company Clients we've wowed: Disney, Google, MasterClass, MeUndies, TikTok, UTA Ventures, Melitta, Salesforce, Universal Music Group, Village Roadshow, Concord Music Group, Fox, StackCommerce, Quartz, Microsoft, USC, Cleo, FanBread, Cash Money Records, Spotify, CES, Quicken Loans, Epson, & Ericsson. 

Celebrity Clients we've wowed: Steve Angello, Chelsea Handler, Die Antwoord, Snoop Dogg, Lil Wayne, Steve Aoki, Tony Robbins, Molly Bloom, Karen Gillan, Alex Pardee

 

us
United States
Rootstrap, Inc.
8913 1/2 Sunset Boulevard, West Hollywood, California 90069
(310) 907-9210
us
United States
Rootstrap, Inc.
455 West 23rd Street, Suite 1B, NYC, New York 10011
(212) 234-0814
uy
Uruguay
Rootstrap, Inc.
Sarandi 690D MF, Montevideo, Montevideo 11000
ar
Argentina
Rootstrap, Inc.
Av. Corrientes 800 Caba, Buenos Aires, Buenos Aires C1008
Focus Area
Service Focus
  • Mobile App Development
  • Web Development
50%
50%
Client Focus
  • Small Business(< $10M)
  • Medium Business($10M - $1B)
  • Large Business(> $1B)
50%
35%
15%
Industries Focus
  • Automotive
  • Business Services
  • Financial & Payments
  • Healthcare & Medical
  • Information Technology
20%
20%
20%
20%
20%
Customer Reviews
5.0 (18 Reviews)

Full Hearted Recommendation Of Rootstrap

Alexander Berardi
posted on 21/11/19
I was recommended to Rootstrap by a well designed software company who had turned to the them for their V1 UX/ UI. And - during the recent overhaul of a nationwide consumer facing website - I had the opportunity to test Rootstrap's capabilities.

This was a new project for me and my existing team (both in house and 3rd party), which I've grown to rely on over a decade. I knew we simply couldn't complete all of the work on time, yet, I was terrified to onboard a new team member or third party and whose pace I could not yet depend on.

Incredibly anxious about working with any new company that could impact my deliverable - I chose strategic projects to give the Rootstrap team that would test their communication, efficiency, and value - while not sinking me if delayed.

Without a doubt - Rootstrap delivered ahead of every single member of my trusted team - and also presented the most exciting and polished pieces of the new site. They excelled in communication, efficiency, and value - knocking the entire project out of the park.

I will - without a doubt - embrace them as a part of my team moving forward. Consider yourself lucky for having found them.

What is it about the company that you appreciate the most?

Communication, value, approach to design.

Project Details
Mobile App Development
$10001 to $50000
posted on 21/11/19
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

I would make the same decision today!

J
posted on 28/5/20
I could not be more pleased with my relationship with the RootStrap team. From a transparent sales experience that was focused and client centric to the designers and developers that have treated our platform as if it were their own. We have seamlessly worked together with a common goal from start to finish.

Having over two decades in IT as a Service Provider, initially I was skeptical and was very actively engaged in ALL aspects of the development process. Over time the RootStrap delivery team earned my trust to the point that I now provide general direction and have complete confidence that what they will provide will go above and beyond what my clients are expecting.

The true test is with hindsight would you make the same decision. Being faced with the same development decision again, I would make the same choice today. Give the team a chance and experience the difference for yourself.
Project Details
Mobile App Development
$50001 to $200000
posted on 28/5/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Innovative Partners

R
posted on 25/5/21
The Rootstrap team continues to prove that are a leader when it comes to understanding our business, immediate needs and sharing in our success. We are currently working to expand our footprint in the market by increasing awareness of our brand and getting more users of our apps.
Our internal team had some initial ideas but really wanted to get some insight from Rootstrap. We provided them with minimal information - "We have an app, we are brand new, just finished the MVP etc." and they ran with it. Shaun Kennedy, Andrea Fajardo and Patrick Ward came back to me in a week with some great ideas that require minimal effort and will most likely get us the best results. I could tell the team was interested in what we were trying to do and consider our success their own success and that is exactly what you look for in a partner.
We can't wait to put these ideas into action! If you're looking for a partner that will be right there with you as you grow, overcome challenges and eventually grasp success Rootstrap is the team. All the way from the early stages of an idea to a final product. A special shout out to Erica Hagan for continuing to be an amazing leader in helping the Animendations team at Teardrop Developments drive success.
Project Details
Mobile App Development
posted on 25/5/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Truly spectacular

S
posted on 28/11/19
Project Details
Cleo
Mobile App Development
$200000+
In progress
posted on 28/11/19
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Excellent partners!

Hanar Al Balooshi
posted on 16/9/20
Want to have a solid technical and strategic for your company, look no further. From initial contact to the completion of Tribepod’s Roadmap, Rootstrap’s team was engaged, dedicated, professional, offered game-changing strategic advice, a crisply designed prototype and laid out an EXCELLENT roadmap for Tribepod to succeed. Hands down the best decision made to collaborate together! If you’re looking for a team that will have your company’s best interest in mind, look no further; Just Do It !

What is it about the company that you appreciate the most?

The quality of the team and their personable approach.

What was it about the company that you didn't like which they should do better?

Price point for a live MVP to go to market with just to gain initial traction, to raise seed. Unfortunately, international market VCs only provide funding with traction.

Project Details
Mobile App Development
$10001 to $50000
posted on 16/9/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Fantastic strategic and implementation partner

Zack Babin
posted on 30/1/20
Rootstrap has been a fantastic partner from the very beginning of our project. From discovery, design to implementation, the Rootstrap team has provided the guidance and expertise we needed to accelerate out time to market. Not only did the Rootstrap team excel in implementation, but they also provided strategic direction that drove the brand and product design. I would absolutely recommend Rootstrap to those seeking a talented design and development agency.
Project Details
Web Development
posted on 30/1/20
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Mobile App Developer Client Experience

Lindsey (Roberts) Brassington
posted on 16/11/19
As a first time Founder, I was looking for an agency with expertise, know how and a process to help me build an app. I found that in Rootstrap. The team has been with me from the start and has been my technology solution from idea phase through my MVP.

What is it about the company that you appreciate the most?

The Leadership support from Ben, in particular, is outstanding. He has been a mentor, a coach and a champion for me and my Business.

What was it about the company that you didn't like which they should do better?

Rootstrap has the opportunity to continue to add value to its clients but helping better define the MVP and include some of the mandatories and watch outs.

Project Details
Mobile App Development
$200000+
posted on 16/11/19
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Lucky I found the

Ori Goldman
posted on 25/11/19
When I was looking to build my MVP I spoke to about 10 shops. Little did I know that I would still be working with that same company over 5 years later. Rootstrap built our MVP and we have stuck with them ever since. Through multiple pivots, design changes, thousands of implemented features, we still feel lucky that we found them 5 years ago.
Project Details
Web Development
$200000+
posted on 25/11/19
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings

Rootstrap is 100% one of the best!

Louis Bookoff
posted on 11/12/19
Rootstrap was an absolute pleasure to work with. The depth of talent on their team is unmatched and their unique approach to problem-solving and helping companies succeed with their project truly sets their clients up for success. I would recommend Rootstrap to anyone looking for a development partner whether you're a start-up or a large co.

What is it about the company that you appreciate the most?

Great communication, spot-on value, talented team of designers and engineers, they don't try and oversell you, but rather focus on what would put you in the best position for success.

What was it about the company that you didn't like which they should do better?

n/a

Project Details
Web Development
$0 to $10000
posted on 11/12/19
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings
Executive Interview
David Jarrett
David Jarrett
CEO, Rootstrap, Inc.
Please introduce your company and give a brief about your role within the organization.
Rootstrap is an award-winning custom software development agency that has built web and mobile apps for startups publicly traded companies and public figures. Our U.S. headquarters is located in Los Angeles, and we also have hubs in Uruguay, Argentina, and Colombia as well as distributed team members in a variety of other locations around the world. We currently operate mostly remotely due to the pandemic but look forward to being able to spend more time together in person again when it is safe to do so.

As CEO, I have broad responsibility for both the general management and continued growth and development of Rootstrap. A big part of what I try to do at Rootstrap centers around removing bottlenecks for members of our team and facilitating a collaborative work environment conducive to success. We believe in the philosophy of servant leadership; my job is to work for our employees, not the other way around.

Beyond helping the company to grow and develop, it is extremely important to us that we create opportunities for our team members to grow and develop in their lives and careers and enable them to perform to the highest level of their abilities at all times. We’re especially proud of the people on our team who have grown with us over the course of the years into leadership and management roles and are excited about creating many more of these pathways in the future as the company continues to scale.
What is the story behind starting this company?
Our journey began in 2011, with the founding of both a digital agency based in Los Angeles as well as an Uruguayan web and mobile app development and engineering firm. Several years later, our two companies began collaborating on the delivery of client projects and over time developed a strong working relationship, which eventually led us to merge in 2017 in order to create Rootstrap. We believed that a hybrid firm owned and led by a truly multinational team would have the capabilities to occupy a unique position in the market, to grow at faster rates, and to work with larger enterprises on increasingly complex assignments.
 
We currently have over 250 employees and are continuing to grow in all of our different practice areas while also expanding our geographic footprint in order to keep up with demand from existing and new clients.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We work primarily using in-house team members. If a project we’ve taken on requires services outside of our core expertise, however, we are able to tap into an extensive network of trusted, vetted partners to augment our own team and deliver the client’s desired outcome. Generally, however, we are not trying to be everything to everyone and do our best to stay focused on continuous improvement and the pursuit of mastery within our core practice areas.
How does your company differentiate itself from the competition?
At Rootstrap, our process-driven approach is key to designing and building innovative products for our clients. We practice what we like to call outcome-driven development, which means that we place the same importance on understanding our client's unique needs and desires, business goals, and challenges as we deliver high-quality code. We’re highly curious and relationship-driven and believe that this emphasis on creating shared understanding and strategic alignment ultimately helps us make better product, design, and engineering decisions when building and maintaining software and apps for enterprises both large and small.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
First and foremost, we consider ourselves to be industry-agnostic technologists and prize adaptability as one of our core values. That said, we tend to do a lot of work in education, consumer-facing platforms, healthcare, and fintech. We start all engagements with a long-term mindset - preferring to prove our expertise early to a client and subsequently become a truly strategic and growth partner. As such, we enjoy extremely high year-over-year client retention rates, but we are also proud to earn a  high repeat rate on an individual level - it is very common for individuals that work with us through one company to hire us again at their new firm after switching jobs.
Please share some of the services that you offer for which clients approach you the most for?
Web & mobile app development, UI/UX design, product strategy and management, DevOps, quality assurance, blockchain, and machine learning. We work both on discrete projects and in a staff augmentation context.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We are proud to enjoy a near-100% customer satisfaction rate, and have received numerous independent 5-star reviews for our work. Our commitment to client satisfaction starts from pre-sales, ensuring a client understands what they are paying for and the expected outcomes. Even when a client begins an engagement, we enable them to participate as fully or as hands-off as they like—giving clients choice is key so that they are in control. Our goal is not just to build pretty interfaces, but to deliver demonstrable business value to each of our clients. Letting our customers be hands-on throughout the duration of our service allows better transparency and closer relationships with our developers.
What kind of support system do you offer to your clients for catering to their queries and issues?
From a general perspective, our clients tend to work closely with project teams and we try to capture and resolve questions and issues both in real-time as well as in regularly scheduled review and retrospective processes. Beyond that, clients also have account managers who help them navigate the complexities of the software development process. This account manager is independent of the client’s project team and acts as a trusted advisor. We also have ample support structures and processes in the event that any issues require escalation or further support. Fundamentally, we are ready to supply clients with the help and resources they need to be successful.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Payment structure depends on the project, but we primarily work on a time and materials basis using agile development methodologies. In project-oriented engagements, we engage in deep-dive Discovery work to map out requirements and milestones that can be scoped out and estimated in terms of both time and cost. Regardless of payment structure, we always strive to find ways of working that align with our client's needs and budget - ensuring we are delivering outcomes based on business value.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Our minimum requirement is $100,000, although we typically work on projects that are larger and a bit more complex than this threshold would allow.
What is the price range (min and max) of the projects that you catered to in 2021?
We conducted projects for VC-backed startups from $100,000 all the way up to multimillion-dollar enterprise engagements.
Where do you see your company in the next 10 years?
We continue to work towards our vision of becoming ‘globally recognized digital masters.’ As part of that goal, we will continue to expand in both size and geographic footprint, while working on engagements that stretch our capabilities and offer growth opportunities to us both as individuals and members of a team.

We will continue to adapt to the world of tomorrow by emphasizing new service offerings in emerging technologies like blockchain and machine learning services. We aim to continue providing extraordinary service to our clients and to help define the standard for quality in both our region and the industry at large.
Clients & Portfolios
Portfolios
Loftey
MasterClass