Outcome-driven development. At any scale.
Overview
At Rootstrap, we help enterprises scale people, processes, and products through outcome-driven development.
We choose projects upon which we can make an impact and measure our own success by the success of our clients. Companies like Disney, Salesforce, Google, Spotify and MasterClass have trusted us to build innovative solutions to their most challenging business problems.
Rootstrap is powered by the desire to do what is best for our clients. We don’t simply take orders. We challenge assumptions and speak up when we believe that a client may be making a mistake. Good business practices and purpose-built teams ensure optimal outcomes for our clients. Our continuous devotion to developing internal knowledge and collaborative processes allows us to solve problems that other people can't.
Rootstrap’s work is fueled by a deep understanding of a software project’s real world business context. We are committed to delivering solutions designed to achieve desired user, client, and market outcomes. Fully dedicated teams, working side-by-side throughout the process, support this work.
What clients say
Every review is verified through Goodfirms before it's published.
What reviewers mention most
“Great contract engineering firm that has provided excellent services for a variety of tasks.”
Working with Rootstrap has been very easy. From start to finish, their team is always looking for feedback and ready to improve on anything we have put in front of them. We have used them for general engineering and QA work in everything from infrastructure development to readying our system for the Super Bowl.
“From the quality to the deliverables to the ease of communication, Rootstrap has been one of the easiest development firms I've worked with. ”
We were in the process of creating a Peer to Peer online sales platform similar to Etsy. We had big hopes for the project and many other Dev Firms simply ran away from the task. Rootstrap took it head on. Now we did not end up going with them for the full development of the platform for various reasons (these reasons had nothing to do with Rootstrap and more to do with the project itself), however, we had a 8 week discovery phase with them where we took a deep dive into what the platform needed. We had several interviews with potential users, we hade full workable prototypes, multiple storyboards and many other helpful documents. By the end of the 8 weeks we had a full packet of information that we could drop at any developer and say "Please make this". The whole time I worked with them I never felt any pressure to carry out the full project with them. The dev team and the sales team I worked with genuinely cared the project and wanted the best for us, with or without them.
“Knowledgeable and Eager to help you be successful across technology and business dimensions”
I found the team at Rootstrap to be knowledgeable, quite capable and eager to please. They were also very flexible for any changes in priorities and functions as well as working with us as a startup to find solutions to technical and business challenges. We would not be where we are without their help, and honestly I wish we'd found them day 1 - as initially we worked with another group that charged more and was less productive and capable. Their resources were up to date on the latest technologies across web, mobile, cloud and devops and almost everything was automated and ran as a smoothly oiled machine once setup. Their software development processes, documentation and methodologies bring rigor clarity while tracking development KPI's and making adjustments as required. When joining the team, one of my developers remarked at how professional and we structured the team was, making onboarding and knowledge transfer fast, efficient and painless.
“Not only delivered what we wanted, but did so for very close to the proposed budget and timeline AND contributed to the quality of the overall design.”
I've already recommended Rootstrap to other startups. They put together a great team for us, delivered high-quality code, communicated well, and stayed very close to the proposed budget and timeline.
“The company was very supportive and a mix of great people and ideas to accomplish what we needed.”
As all software development - it took longer than we wanted and cost more money. That said, the team was very professional and was looking out for our interests.
“Great Team that Really Takes Ownership”
We have been working with Rootstrap's team since May 2021 and we find that the team really takes ownership of the app as if they were part of our own team. Brining up issues, providing solutions, and guiding us on our first App Development Journey. They have been great guides for us in our new venture of building our first app.
“Tourism Destination Mobile Application Design and Build”
Rootstrap managed our project from design through testing and release and has done a tremendous job making sure the quality assurance was there. We are extremely happy with the results and have been receiving lots of positive feedback. We highly recommend.
“Mobile app development for Healthcare company”
We approached Rootstrap to help redesign and develop from scratch our mobile app for customers. They were able to quickly understand our needs as a company and conducted a series of extremely professional interviews with our customers to understand their needs. With this information they delivered a great app that exceeded our expectations.
“Great service”
Rootsrap Simply Makes Things Better For All Of Their Clients
“Innovative Partners”
The Rootstrap team continues to prove that are a leader when it comes to understanding our business, immediate needs and sharing in our success. We are currently working to expand our footprint in the market by increasing awareness of our brand and getting more users of our apps. Our internal team had some initial ideas but really wanted to get some insight from Rootstrap. We provided them with minimal information - "We have an app, we are brand new, just finished the MVP etc." and they ran with it. Shaun Kennedy, Andrea Fajardo and Patrick Ward came back to me in a week with some great ideas that require minimal effort and will most likely get us the best results. I could tell the team was interested in what we were trying to do and consider our success their own success and that is exactly what you look for in a partner. We can't wait to put these ideas into action! If you're looking for a partner that will be right there with you as you grow, overcome challenges and eventually grasp success Rootstrap is the team. All the way from the early stages of an idea to a final product. A special shout out to Erica Hagan for continuing to be an amazing leader in helping the Animendations team at Teardrop Developments drive success.
“Roostraps Review”
I worked with roostraps twice to help work on an app prototype and had such an awesome experience. The team at roostrap was much more than I could ask for and well worth the price. You will get a super energetic and enthusiastic team and such good insight into long term business planning and product development.
“Excellent partners! ”
Want to have a solid technical and strategic for your company, look no further. From initial contact to the completion of Tribepod’s Roadmap, Rootstrap’s team was engaged, dedicated, professional, offered game-changing strategic advice, a crisply designed prototype and laid out an EXCELLENT roadmap for Tribepod to succeed. Hands down the best decision made to collaborate together! If you’re looking for a team that will have your company’s best interest in mind, look no further; Just Do It !
“I would make the same decision today!”
I could not be more pleased with my relationship with the RootStrap team. From a transparent sales experience that was focused and client centric to the designers and developers that have treated our platform as if it were their own. We have seamlessly worked together with a common goal from start to finish. Having over two decades in IT as a Service Provider, initially I was skeptical and was very actively engaged in ALL aspects of the development process. Over time the RootStrap delivery team earned my trust to the point that I now provide general direction and have complete confidence that what they will provide will go above and beyond what my clients are expecting. The true test is with hindsight would you make the same decision. Being faced with the same development decision again, I would make the same choice today. Give the team a chance and experience the difference for yourself.
“Fantastic strategic and implementation partner”
Rootstrap has been a fantastic partner from the very beginning of our project. From discovery, design to implementation, the Rootstrap team has provided the guidance and expertise we needed to accelerate out time to market. Not only did the Rootstrap team excel in implementation, but they also provided strategic direction that drove the brand and product design. I would absolutely recommend Rootstrap to those seeking a talented design and development agency.
“Rootstrap is 100% one of the best!”
Rootstrap was an absolute pleasure to work with. The depth of talent on their team is unmatched and their unique approach to problem-solving and helping companies succeed with their project truly sets their clients up for success. I would recommend Rootstrap to anyone looking for a development partner whether you're a start-up or a large co.
Focus
How the team's effort is distributed across services.
Where their work concentrates - by industry, budget, and timeline.
Executive Interview
Please introduce your company and give a brief about your role within the organization.
What is the story behind starting this company?
What are your company’s business model–in house team or third party vendors/ outsourcing?
How does your company differentiate itself from the competition?
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Please share some of the services that you offer for which clients approach you the most for?
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
What kind of support system do you offer to your clients for catering to their queries and issues?
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
What is the price range (min and max) of the projects that you catered to in 2021?
Where do you see your company in the next 10 years?
Where we are
Offices where Rootstrap, Inc. operates.
