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Win, Retain, Grow

S2M-group is a leading global agency specializing in B2B Lead Generation, Sales Development and Account-Based Marketing (ABM) services specifically tailored for Software and Technology companies.Founded in 2009, S2M has grown to more than 240 experts, running programmes from our regional offices in Europe, Asia-Pacific and North-America.We have partnered with over 250 leading brands  such as SAP, Software AG, NICE, etc., expanding their global reach, strengthening their lead generation engine, boosting their sales pipeline, and piloting new solutions.Our expertise in software / technology, sales and marketing development, combined with our data-driven approach, enables the team to deliver predictable results which generate growth, revenue, and a clear ROI for our technology clients.

Spain Spain
-, Barcelona, Barcelona 08013
$25 - $49/hr
50 - 249
2009

Service Focus

Focus of BPO Services
  • Lead Generation - 100%

Industry Focus

  • Information Technology - 85%
  • Banking - 10%
  • Other Industries - 5%

Client Focus

70% Small Business
20% Medium Business
10% Large Business

Review Analytics of S2M-group

13
Total Reviews
4.8/5
Overall Rating
0
Recent Reviews

What Users Say

B2B lead Generation in the Media and Entertainment Industry
Matt Davis
Matt Davis , Business Development Manager - Media and Entertainment at Tata Communications
ABM Lead Generation in German for the DACH region
Specialist at Smart Communications
Good outbound and inbound lead generation experience with S2M
Anonymous
Exceptional lead generation experience with S2M-group
Anonymous
Good account-based marketing experience with S2M.
Anonymous

What Users Like The Most

  • What I appreciate most about S2M is their outstanding professionalism and expertise in B2B lead generation. Their detailed qualification process and ability to reach the right key decision makers ensure high-quality leads for our business. S2M also provides excellent reporting and insights on a consistent basis, which helped us gain valuable information to improve our sales process. They were also able to support and build on our existing go-to-market strategy, which was greatly appreciated. The
  • They always worked with us like a partner and proactively dealt with us during the entire mission period. They even updated our SFDC with the latest info of their leads and their progress. They worked like a strategic partner, working closely with our sales team and strategically generating accounts based on past engagements and suited solutions.
  • Their communication style - proactive and informative. They always had suggestions and ideas to move the campaigns along

What Users Like The Least

  • The services met my expectations and I'm happy with the results.
  • Nothing comes to mind
  • Some leads were not as well qualified than others, but I understand this is not from a lack of effort, but instead the contact would not share details.

Detailed Reviews of S2M-group

4.8 13 Reviews
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Matt Davis

B2B lead Generation in the Media and Entertainment Industry

We have been working with S2M for over 4 years - they are very professional and a true partner. They support us across the all countries in Europe to generate leads within our Media and Entertainment Industry.

What was the project name that you have worked with S2M-group?

Outsourced B2B Lead Generation

What service was provided as part of the project?

BPO Services

What is it about the company that you appreciate the most?

Their collaborative and consultative approach - they act and think as part of your team.

What was it about the company that you didn't like which they should do better?

Some months had lower results than others, but this can be expected.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
  • In Progress
  • Media

ABM Lead Generation in German for the DACH region

We used S2M group for ABM lead generation services for 1.5 years. The collaboration started as a colleague had used them previously in another organisation. The services included: building a target list based on our ideal customer profile, identifying the correct decision makers, creating a pitch, qualifying interest once identified and passing this to the sales team,. It was supplemented with reporting on marketing insights and activities.

What service was provided as part of the project?

BPO Services

Describe your project in brief

We collaborated with S2M-group for 1.5 years within the DACH region to help grow our client base. Our strategy was to grow in the region, and they support us by identifying qualified leads through ABM techniques in new logo accounts. They worked directly with our sales and marketing teams to identify the right accounts and strategy to enter these accounts. They also did some on demand, in-depth ABM research for us, in key accounts.

What is it about the company that you appreciate the most?

Their communication style - proactive and informative. They always had suggestions and ideas to move the campaigns along

What was it about the company that you didn't like which they should do better?

Some leads were not as well qualified than others, but I understand this is not from a lack of effort, but instead the contact would not share details.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Information Technology

Good outbound and inbound lead generation experience with S2M

We collaborate with S2M to accelerate growth and support our sales pipeline through their lead generation services. They will support us in building brand awareness, identifying potential customers interested in our solution, and attempting to conduct qualification evaluations with them, then pass on to us for follow-up. They will also help us understand market feedback, such as summarizing feedback on good markets and selling good products, to develop the next step plan. In addition, they will ask the contact person why they are not interested and provide us with feedback.

In addition to our suggested account, they will also proactively identify potential companies that we are missing, and they will build a sheet to confirm with sales team whether we can contact them.

What was the project name that you have worked with S2M-group?

Media and Entertainment

What service was provided as part of the project?

BPO Services

What is it about the company that you appreciate the most?

S2M will regularly review existing accounts and then check if there are any potential accounts that can be added to our target list to identify potential opportunities. S2M established great communication with us through email and calls.

What was it about the company that you didn't like which they should do better?

N/A

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
  • Media

Exceptional lead generation experience with S2M-group

My overall experience with S2M was very positive. From the beginning of the project, they demonstrated a deep understanding of our needs and objectives and worked collaboratively with us to create a customized B2B lead generation strategy. Throughout the project, S2M was responsive and proactive in addressing any issues or concerns and provided regular updates and detailed reporting to keep us informed and engaged.

What service was provided as part of the project?

BPO Services

Describe your project in brief

My overall experience with S2M was very positive. From the beginning of the project, they demonstrated a deep understanding of our needs and objectives and worked collaboratively with us to create a customized B2B lead generation strategy. Throughout the project, S2M was responsive and proactive in addressing any issues or concerns and provided regular updates and detailed reporting to keep us informed and engaged.

What is it about the company that you appreciate the most?

What I appreciate most about S2M is their outstanding professionalism and expertise in B2B lead generation. Their detailed qualification process and ability to reach the right key decision makers ensure high-quality leads for our business. S2M also provides excellent reporting and insights on a consistent basis, which helped us gain valuable information to improve our sales process. They were also able to support and build on our existing go-to-market strategy, which was greatly appreciated. The

What was it about the company that you didn't like which they should do better?

The services met my expectations and I'm happy with the results.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Business Services

Good account-based marketing experience with S2M.

We cooperated with S2M to do account-based marketing for some of our targets in SEA and China mainland. S2M could identify good key decision makers and reach out to them via different channels. By this, we got some good interest generated with qualified information so we could make our sales progress more effective and productive.
Meanwhile, S2M provides us with systematic reports with accurate data and detailed analysis, which made it possible for us to tailor the business and help to enrich our capability to suit the challenges through different markets.

What was the project name that you have worked with S2M-group?

ABM project with S2M

What service was provided as part of the project?

BPO Services

Describe your project in brief

We cooperated with S2M to do account-based marketing for some of our targets in SEA and China mainland. S2M could identify good key decision makers and reach out to them via different channels. By this, we got some good interest generated with qualified information so we could make our sales progress more effective and productive.
Meanwhile, S2M provides us with systematic reports with accurate data and detailed analysis, which made it possible for us to tailor the business and help to enrich our capability to suit the challenges through different markets.

What is it about the company that you appreciate the most?

S2M could reach out to the Key decision personas through different channels and generate qualified leads to our sales team. I really appreciate the quality of the leads.

What was it about the company that you didn't like which they should do better?

no

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Information Technology
Lucas Williams

Remarkable Lead generation agency, great experience!

I had the pleasure of working with S2M-group, a B2B Lead Generation Agency that specializes in Account Based Marketing, and I can confidently say that they did an excellent job in helping us accelerate our sales pipeline. Their focus on Account Based Marketing was a game-changer for our business, as it allowed us to target high-value accounts and generate quality leads that were more likely to convert.

One of the things that stood out to me about S2M-group was their dedication to delivering exceptional results. They provided us with regular reporting and insights that helped us to track our progress and make data-driven decisions. Their deliverables were always high-quality and delivered on time, which made our collaboration with them seamless and efficient.

But what really set S2M-group apart was their approach to partnership. They worked closely with us to understand our business goals and challenges, and tailored their strategies accordingly.

What was the project name that you have worked with S2M-group?

Sales Pipeline Acceleration

What service was provided as part of the project?

BPO Services

Describe your project in brief

Lead generation to boost and accelerate sales pipeline.

What is it about the company that you appreciate the most?

Detailed qualification process Good reporting and insights shared on a consistent basis Supported and built on existing GTM strategy

What was it about the company that you didn't like which they should do better?

Nothing strikes the mind at the moment – happy with the services.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • In Progress
  • Information Technology
Robert Neumann

A Reliable Partner High-Quality Lead Generation and ABM Services

S2M was hired to accelerate our B2B sales in Europe. S2M offers account based lead generation services, which we considered would be a good addition to our existing sales team, which I am part of.

In the start of the project, S2M functioned purely as lead geenration agency, but soon after the start their level of expertize made them become a startegic partner for our sales and marke. They targeted specific accounts for us with Account Based Marketing or ABM in order to create awareness and identify where interest in our solution lies, which they would convert into qualified leads.

S2M would share all market intelligence they obtained through their lead generation with us via detailed reporting and alignment calls. They answered all questions quickly and in a clear matter.

If there were an issues reaching objectives due to market satisfaction or other reasons outside of their control, they would align with us and find a strategy to overcome difficulties and get back on track.

What was the project name that you have worked with S2M-group?

Lead Genearation and ABM Services Provided by S2M (3 years+)

What service was provided as part of the project?

BPO Services

Describe your project in brief

S2M was hired to accelerate our B2B sales in Europe. S2M offers account based lead generation services, which we considered would be a good addition to our existing sales team, which I am part of.

In the start of the project, S2M functioned purely as lead geenration agency, but soon after the start their level of expertize made them become a startegic partner for our sales and marke. They targeted specific accounts for us with Account Based Marketing or ABM in order to create awareness and identify where interest in our solution lies, which they would convert into qualified leads.

S2M would share all market intelligence they obtained through their lead generation with us via detailed reporting and alignment calls. They answered all questions quickly and in a clear matter.

If there were an issues reaching objectives due to market satisfaction or other reasons outside of their control, they would align with us and find a strategy to overcome difficulties and get back on track.

What is it about the company that you appreciate the most?

S2M is able to reach the objectives they promise and they provide continuous visibility on their activity and progress. They have great communication via emails and calls and are highly professional in the way they are able to address challenges and communicate feedbac. They send detailed reporting which enables us to gain insights in their activity but mainly their insights have helped us understand the market better.

What was it about the company that you didn't like which they should do better?

There is nothing that i can clearly point out here, as we have been very satisfied with their services

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • In Progress
  • Information Technology

Good work experience with S2M

We have collaborated with S2M to accelerate our B2B sales in APAC. S2M provides customer-based lead generation services, which we believe will be a good addition to our existing sales team. During the project, S2M worked with us as a partner. They target specific customers for us through targeted marketing to increase awareness and determine interest in our solutions, and convert them into qualified potential customers.
S2M will share with us all the market intelligence they have gained through prospect development through detailed reports and coordination calls. They answered all questions quickly and clearly.

If the problem in achieving the target is caused by market satisfaction or other reasons beyond their control, they will share this and change their strategy to see how they can achieve the target.

What was the project name that you have worked with S2M-group?

Prevent fraud with smarter AI

What service was provided as part of the project?

BPO Services

What is it about the company that you appreciate the most?

S2M established great communication through email and calls, which helps to easily stay in touch with them for questions, feedback or other topics. S2M supporting with sales team to generated qualified meetings.

What was it about the company that you didn't like which they should do better?

N/A

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Completed
  • Banking

Successful partnership with S2M for Account based lead generation efforts across the globe

We initially started working with S2M since 2018 for B2B lead generation services, to build a stronger sales pipeline in the Southeast Asian market. S2M’s effort supported us in sales acceleration and generated real revenue, with high ROI. We later also expanded the services to other markets in Europe and North America having S2M as a strong strategic partner. S2M also does account-based marketing as we have multiple solutions, we target large accounts with strong international presence, and reach out to multiple industries. Overall both our marketing and sales team are quite satisfied with their account based lead generation services that has led to pipeline growth. Every year our relation is getting stronger with S2M. Overall, they assist us in business expansion, lead generation, building sales pipeline, running campaigns, launching new solutions, identifying market intelligence and cross selling.

What was the project name that you have worked with S2M-group?

B2B Lead generation partnership in APAC

What service was provided as part of the project?

BPO Services

Describe your project in brief

B2B lead generation
To expand international business outside home country of India.
Generate more new logo accounts.
Build a pipeline of potential opportunity for the sales team.
Launch new products in the market
Expand geographical reach
Cross sell to existing customers
Increase market awareness of the brand by reaching out to the right audience with the our VP’s.

What is it about the company that you appreciate the most?

They always worked with us like a partner and proactively dealt with us during the entire mission period. They even updated our SFDC with the latest info of their leads and their progress. They worked like a strategic partner, working closely with our sales team and strategically generating accounts based on past engagements and suited solutions.

What was it about the company that you didn't like which they should do better?

Nothing comes to mind

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
  • In Progress
  • Information Technology
Taylor Nasser

Great ABM and lead generation services.

We started working with S2M team before COVID time, the team helped us to extend our activities in the MENA region. We started with Emirates in which we had good results, but slowly we moved to Saudi Arabia in which the team was doing a great job and passing some leads. However due to COVID the market got slow and results as well, but S2M team found room for improvement in results, focusing effort on niches that helped us to get some opportunities where nobody else had the chance to look.

What was the project name that you have worked with S2M-group?

Great ABM and Lead Generation Partner

What service was provided as part of the project?

BPO Services

Describe your project in brief

We hired S2M services for lead generation campaigns in the Middle East. They supported our business during COVID time and against expectations due to the situation, they managed to generate leads for us and for our travel expenses management solution.

What is it about the company that you appreciate the most?

The flexibility and professionalism of the team. We started pitching some topics and needs of our clients, but due to covid time we had to change it. The team was ready and willing to help us.

What was it about the company that you didn't like which they should do better?

I think that at this point nothing comes to my mind, but It was sad we could not continue our collaboration due to internal changes.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
  • Advertising & Marketing
Thomas Weber

Satisfied experience with sales acceleration, ABM and B2B lead generation services from S2M

We hired S2M to accelerate our B2B sales in Europe. S2M offers account based lead generation services, which we considered would be a good addition to our existing sales team. During the project, S2M worked with us as a partner. They targeted specific accounts for us with Account Based Marketing or ABM in order to create awareness and identify where interest in our solution lies, which they would convert into qualified leads.

S2M would share all market intelligence they obtained through their lead generation with us via detailed reporting and alignment calls. They answered all questions quickly and in a clear matter.

If there were an issues reaching objectives due to market satisfaction or other reasons outside of their control, they would share this and would change strategies to see how they can still reach the objectives.

What was the project name that you have worked with S2M-group?

Sales Acceleration through B2B Lead Generation

What service was provided as part of the project?

Digital Marketing, BPO Services

Describe your project in brief

S2M targeted specified companies for us in Europe to pitch our solutions. Our solutions help companies improve their customer experience by among other improving their customer communication and analyzing the customer journey.

What is it about the company that you appreciate the most?

S2M sends detailed reporting which helps us gain insights in their activities and see where they add value.

S2M has set up a great communication through email and calls, which helps to easily stay in touch with them for questions, feedback or other topics.

What was it about the company that you didn't like which they should do better?

No clear points come to mind as we were satisfied with their service.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
Sofia Anderson

S2M Perfectly syncs with our B2B business, marketing needs, and goals.

We have worked with S2M several times during the last 3 years. They provided relevant a good leads which meet our business requirements and target audience. The leads provided had decision-making power and were interested in our NDT solutions. I noticed S2M was proactively working with us to understand our target audience, the most relevant use cases, and value prepositions to provide the highest value possible.

What service was provided as part of the project?

Direct Marketing, BPO Services

What is it about the company that you appreciate the most?

Transparent and clear communication with our team, always adding value to our campaigns.

Nice team, always ready and willing to go the extra mile.

What was it about the company that you didn't like which they should do better?

They should have given more visibility about the exact templates or messages shared with prospects to learn from them.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating
Manuel Sentena

Collaborative agency always willing to support with the goals achievement.

We have been working with S2M for over 1 year. This is my second time working with them as I had the opportunity in the past. Despite the little knowledge of the facility industry they properly understood our value propositions and help us to generate leads for our sales team.

What was the project name that you have worked with S2M-group?

Lead generation service in EMEA

What service was provided as part of the project?

Direct Marketing, Other Services, BPO Services

Describe your project in brief

S2M has been supporting us with lead generation services to improve our sales pipeline outside of our home country. This involved identifying decision-makers and qualifying their interest in our solutions before passing them to our sales team.

What is it about the company that you appreciate the most?

Proactive communications to ensure the project is on track to achieve goals.

Their ability to identify the rigt decision makers and qualify prospects interest in our solutions.

What was it about the company that you didn't like which they should do better?

Improve the first month of campaigns to deliver the first results quicker.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
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