S2M-group is a leading global agency specializing in B2B Lead Generation, Sales Development and Account-Based Marketing (ABM) services specifically tailored for Software and Technology companies.Founded in 2009, S2M has grown to more than 240 experts, running programmes from our regional offices in Europe, Asia-Pacific and North-America.We have partnered with over 250 leading brands such as SAP, Software AG, NICE, etc., expanding their global reach, strengthening their lead generation engine, boosting their sales pipeline, and piloting new solutions.Our expertise in software / technology, sales and marketing development, combined with our data-driven approach, enables the team to deliver predictable results which generate growth, revenue, and a clear ROI for our technology clients.
Focus Areas
Service Focus
- BPO Services
Client Focus
- Small Business
- Medium Business
- Large Business
Industry Focus
- Information Technology
- Banking
- Other
S2M-group Clients & Portfolios
Key Clients
- Tata Communication
- Blue Yonder
- Sparck Technologies
- Quadient
- Delphix
- Temenos
- Software AG
- Confluent
- Snowflake
- Human Inference
S2M-group Reviews
- All Services
- BPO Services
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
B2B lead Generation in the Media and Entertainment Industry
Review Summary
What was the project name that you have worked with S2M-group?
Outsourced B2B Lead Generation
What is it about the company that you appreciate the most?
Their collaborative and consultative approach - they act and think as part of your team.
What was it about the company that you didn't like which they should do better?
Some months had lower results than others, but this can be expected.
ABM Lead Generation in German for the DACH region
Review Summary
Describe your project in brief
We collaborated with S2M-group for 1.5 years within the DACH region to help grow our client base. Our strategy was to grow in the region, and they support us by identifying qualified leads through ABM techniques in new logo accounts. They worked directly with our sales and marketing teams to identify the right accounts and strategy to enter these accounts. They also did some on demand, in-depth ABM research for us, in key accounts.
What is it about the company that you appreciate the most?
Their communication style - proactive and informative. They always had suggestions and ideas to move the campaigns along
What was it about the company that you didn't like which they should do better?
Some leads were not as well qualified than others, but I understand this is not from a lack of effort, but instead the contact would not share details.
Good outbound and inbound lead generation experience with S2M
Review Summary
In addition to our suggested account, they will also proactively identify potential companies that we are missing, and they will build a sheet to confirm with sales team whether we can contact them.
What was the project name that you have worked with S2M-group?
Media and Entertainment
What is it about the company that you appreciate the most?
S2M will regularly review existing accounts and then check if there are any potential accounts that can be added to our target list to identify potential opportunities. S2M established great communication with us through email and calls.
What was it about the company that you didn't like which they should do better?
N/A
Exceptional lead generation experience with S2M-group
Review Summary
Describe your project in brief
My overall experience with S2M was very positive. From the beginning of the project, they demonstrated a deep understanding of our needs and objectives and worked collaboratively with us to create a customized B2B lead generation strategy. Throughout the project, S2M was responsive and proactive in addressing any issues or concerns and provided regular updates and detailed reporting to keep us informed and engaged.
What is it about the company that you appreciate the most?
What I appreciate most about S2M is their outstanding professionalism and expertise in B2B lead generation. Their detailed qualification process and ability to reach the right key decision makers ensure high-quality leads for our business. S2M also provides excellent reporting and insights on a consistent basis, which helped us gain valuable information to improve our sales process. They were also able to support and build on our existing go-to-market strategy, which was greatly appreciated. The
What was it about the company that you didn't like which they should do better?
The services met my expectations and I'm happy with the results.
Good account-based marketing experience with S2M.
Review Summary
Meanwhile, S2M provides us with systematic reports with accurate data and detailed analysis, which made it possible for us to tailor the business and help to enrich our capability to suit the challenges through different markets.
What was the project name that you have worked with S2M-group?
ABM project with S2M
Describe your project in brief
We cooperated with S2M to do account-based marketing for some of our targets in SEA and China mainland. S2M could identify good key decision makers and reach out to them via different channels. By this, we got some good interest generated with qualified information so we could make our sales progress more effective and productive. Meanwhile, S2M provides us with systematic reports with accurate data and detailed analysis, which made it possible for us to tailor the business and help to enrich our capability to suit the challenges through different markets.
What is it about the company that you appreciate the most?
S2M could reach out to the Key decision personas through different channels and generate qualified leads to our sales team. I really appreciate the quality of the leads.
What was it about the company that you didn't like which they should do better?
no
Remarkable Lead generation agency, great experience!
Review Summary
One of the things that stood out to me about S2M-group was their dedication to delivering exceptional results. They provided us with regular reporting and insights that helped us to track our progress and make data-driven decisions. Their deliverables were always high-quality and delivered on time, which made our collaboration with them seamless and efficient.
But what really set S2M-group apart was their approach to partnership. They worked closely with us to understand our business goals and challenges, and tailored their strategies accordingly.
What was the project name that you have worked with S2M-group?
Sales Pipeline Acceleration
Describe your project in brief
Lead generation to boost and accelerate sales pipeline.
What is it about the company that you appreciate the most?
Detailed qualification process Good reporting and insights shared on a consistent basis Supported and built on existing GTM strategy
What was it about the company that you didn't like which they should do better?
Nothing strikes the mind at the moment – happy with the services.
A Reliable Partner High-Quality Lead Generation and ABM Services
Review Summary
In the start of the project, S2M functioned purely as lead geenration agency, but soon after the start their level of expertize made them become a startegic partner for our sales and marke. They targeted specific accounts for us with Account Based Marketing or ABM in order to create awareness and identify where interest in our solution lies, which they would convert into qualified leads.
S2M would share all market intelligence they obtained through their lead generation with us via detailed reporting and alignment calls. They answered all questions quickly and in a clear matter.
If there were an issues reaching objectives due to market satisfaction or other reasons outside of their control, they would align with us and find a strategy to overcome difficulties and get back on track.
What was the project name that you have worked with S2M-group?
Lead Genearation and ABM Services Provided by S2M (3 years+)
Describe your project in brief
S2M was hired to accelerate our B2B sales in Europe. S2M offers account based lead generation services, which we considered would be a good addition to our existing sales team, which I am part of. In the start of the project, S2M functioned purely as lead geenration agency, but soon after the start their level of expertize made them become a startegic partner for our sales and marke. They targeted specific accounts for us with Account Based Marketing or ABM in order to create awareness and identify where interest in our solution lies, which they would convert into qualified leads. S2M would share all market intelligence they obtained through their lead generation with us via detailed reporting and alignment calls. They answered all questions quickly and in a clear matter. If there were an issues reaching objectives due to market satisfaction or other reasons outside of their control, they would align with us and find a strategy to overcome difficulties and get back on track.
What is it about the company that you appreciate the most?
S2M is able to reach the objectives they promise and they provide continuous visibility on their activity and progress. They have great communication via emails and calls and are highly professional in the way they are able to address challenges and communicate feedbac. They send detailed reporting which enables us to gain insights in their activity but mainly their insights have helped us understand the market better.
What was it about the company that you didn't like which they should do better?
There is nothing that i can clearly point out here, as we have been very satisfied with their services
Good work experience with S2M
Review Summary
S2M will share with us all the market intelligence they have gained through prospect development through detailed reports and coordination calls. They answered all questions quickly and clearly.
If the problem in achieving the target is caused by market satisfaction or other reasons beyond their control, they will share this and change their strategy to see how they can achieve the target.
What was the project name that you have worked with S2M-group?
Prevent fraud with smarter AI
What is it about the company that you appreciate the most?
S2M established great communication through email and calls, which helps to easily stay in touch with them for questions, feedback or other topics. S2M supporting with sales team to generated qualified meetings.
What was it about the company that you didn't like which they should do better?
N/A
Successful partnership with S2M for Account based lead generation efforts across the globe
Review Summary
What was the project name that you have worked with S2M-group?
B2B Lead generation partnership in APAC
Describe your project in brief
B2B lead generation To expand international business outside home country of India. Generate more new logo accounts. Build a pipeline of potential opportunity for the sales team. Launch new products in the market Expand geographical reach Cross sell to existing customers Increase market awareness of the brand by reaching out to the right audience with the our VP’s.
What is it about the company that you appreciate the most?
They always worked with us like a partner and proactively dealt with us during the entire mission period. They even updated our SFDC with the latest info of their leads and their progress. They worked like a strategic partner, working closely with our sales team and strategically generating accounts based on past engagements and suited solutions.
What was it about the company that you didn't like which they should do better?
Nothing comes to mind
Great ABM and lead generation services.
Review Summary
What was the project name that you have worked with S2M-group?
Great ABM and Lead Generation Partner
Describe your project in brief
We hired S2M services for lead generation campaigns in the Middle East. They supported our business during COVID time and against expectations due to the situation, they managed to generate leads for us and for our travel expenses management solution.
What is it about the company that you appreciate the most?
The flexibility and professionalism of the team. We started pitching some topics and needs of our clients, but due to covid time we had to change it. The team was ready and willing to help us.
What was it about the company that you didn't like which they should do better?
I think that at this point nothing comes to my mind, but It was sad we could not continue our collaboration due to internal changes.
Satisfied experience with sales acceleration, ABM and B2B lead generation services from S2M
Review Summary
S2M would share all market intelligence they obtained through their lead generation with us via detailed reporting and alignment calls. They answered all questions quickly and in a clear matter.
If there were an issues reaching objectives due to market satisfaction or other reasons outside of their control, they would share this and would change strategies to see how they can still reach the objectives.
What was the project name that you have worked with S2M-group?
Sales Acceleration through B2B Lead Generation
Describe your project in brief
S2M targeted specified companies for us in Europe to pitch our solutions. Our solutions help companies improve their customer experience by among other improving their customer communication and analyzing the customer journey.
What is it about the company that you appreciate the most?
S2M sends detailed reporting which helps us gain insights in their activities and see where they add value.
S2M has set up a great communication through email and calls, which helps to easily stay in touch with them for questions, feedback or other topics.
What was it about the company that you didn't like which they should do better?
No clear points come to mind as we were satisfied with their service.
S2M Perfectly syncs with our B2B business, marketing needs, and goals.
Review Summary
What is it about the company that you appreciate the most?
Transparent and clear communication with our team, always adding value to our campaigns.
Nice team, always ready and willing to go the extra mile.
What was it about the company that you didn't like which they should do better?
They should have given more visibility about the exact templates or messages shared with prospects to learn from them.
Collaborative agency always willing to support with the goals achievement.
Review Summary
What was the project name that you have worked with S2M-group?
Lead generation service in EMEA
Describe your project in brief
S2M has been supporting us with lead generation services to improve our sales pipeline outside of our home country. This involved identifying decision-makers and qualifying their interest in our solutions before passing them to our sales team.
What is it about the company that you appreciate the most?
Proactive communications to ensure the project is on track to achieve goals.
Their ability to identify the rigt decision makers and qualify prospects interest in our solutions.
What was it about the company that you didn't like which they should do better?
Improve the first month of campaigns to deliver the first results quicker.
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