Overview

About S2M-group

S2M-group is a leading global agency specializing in B2B Lead Generation, Sales Development and Account-Based Marketing (ABM) services specifically tailored for Software and Technology companies.Founded in 2009, S2M has grown to more than 240 experts, running programmes from our regional offices in Europe, Asia-Pacific and North-America.We have partnered with over 250 leading brands such as SAP, Software AG, NICE, etc., expanding their global reach, strengthening their lead generation engine, boosting their sales pipeline, and piloting new solutions.Our expertise in software / technology, sales and marketing development, combined with our data-driven approach, enables the team to deliver predictable results which generate growth, revenue, and a clear ROI for our technology clients.

What clients say

Review Analytics of S2M-group

Every review is verified through Goodfirms before it's published.

4.813 Verified Reviews
Quality4.8
Schedule & Timing4.6
Communication4.9
Overall4.8
Review Summary
Summarized from 13 verified reviews · Updated August 2026
Clients report that S2M-group delivers effective B2B lead generation and account-based marketing services, with particular strength in reaching decision-makers and generating qualified leads. Communication stands out as a key strength, with clients noting proactive, transparent interactions via email and calls, along with detailed reporting and consistent progress visibility. The team is described as collaborative and flexible, willing to adapt strategies to client needs and go beyond original scope. Clients consistently emphasize the quality of leads produced and the agency's ability to align services with business goals.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of S2M-group
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What reviewers mention most

Matt Davis
Matt Davis, Business Development Manager - Media and Entertainment at Tata CommunicationsVerified Review
Posted on Jun 19, 2023

B2B lead Generation in the Media and Entertainment Industry

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
BPO Services

We have been working with S2M for over 4 years - they are very professional and a true partner. They support us across the all countries in Europe to generate leads within our Media and Entertainment Industry.

Anonymous
AnonymousVerified Review
Posted on Jun 19, 2023

ABM Lead Generation in German for the DACH region

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
BPO Services

We used S2M group for ABM lead generation services for 1.5 years. The collaboration started as a colleague had used them previously in another organisation. The services included: building a target list based on our ideal customer profile, identifying the correct decision makers, creating a pitch, qualifying interest once identified and passing this to the sales team,. It was supplemented with reporting on marketing insights and activities.

Anonymous
AnonymousVerified Review
Posted on Jun 5, 2023

Good outbound and inbound lead generation experience with S2M

Overall rating5.0
Quality4.0
Communication5.0
Schedule & Timing5.0
BPO Services

We collaborate with S2M to accelerate growth and support our sales pipeline through their lead generation services. They will support us in building brand awareness, identifying potential customers interested in our solution, and attempting to conduct qualification evaluations with them, then pass on to us for follow-up. They will also help us understand market feedback, such as summarizing feedback on good markets and selling good products, to develop the next step plan. In addition, they will ask the contact person why they are not interested and provide us with feedback. In addition to our suggested account, they will also proactively identify potential companies that we are missing, and they will build a sheet to confirm with sales team whether we can contact them.

Anonymous
AnonymousVerified Review
Posted on Jun 2, 2023

Good account-based marketing experience with S2M.

Overall rating5.0
Quality5.0
Communication4.0
Schedule & Timing4.0
BPO Services

We cooperated with S2M to do account-based marketing for some of our targets in SEA and China mainland. S2M could identify good key decision makers and reach out to them via different channels. By this, we got some good interest generated with qualified information so we could make our sales progress more effective and productive. Meanwhile, S2M provides us with systematic reports with accurate data and detailed analysis, which made it possible for us to tailor the business and help to enrich our capability to suit the challenges through different markets.

Anonymous
AnonymousVerified Review
Posted on May 23, 2023

Exceptional lead generation experience with S2M-group

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing4.0
BPO Services

My overall experience with S2M was very positive. From the beginning of the project, they demonstrated a deep understanding of our needs and objectives and worked collaboratively with us to create a customized B2B lead generation strategy. Throughout the project, S2M was responsive and proactive in addressing any issues or concerns and provided regular updates and detailed reporting to keep us informed and engaged.

Lucas Williams
Lucas Williams, Business Development Manager - CXVerified Review
Posted on May 11, 2023

Remarkable Lead generation agency, great experience!

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
BPO Services

I had the pleasure of working with S2M-group, a B2B Lead Generation Agency that specializes in Account Based Marketing, and I can confidently say that they did an excellent job in helping us accelerate our sales pipeline. Their focus on Account Based Marketing was a game-changer for our business, as it allowed us to target high-value accounts and generate quality leads that were more likely to convert. One of the things that stood out to me about S2M-group was their dedication to delivering exceptional results. They provided us with regular reporting and insights that helped us to track our progress and make data-driven decisions. Their deliverables were always high-quality and delivered on time, which made our collaboration with them seamless and efficient. But what really set S2M-group apart was their approach to partnership. They worked closely with us to understand our business goals and challenges, and tailored their strategies accordingly.

Robert Neumann
Robert Neumann, Account ManagerVerified Review
Posted on May 5, 2023

A Reliable Partner High-Quality Lead Generation and ABM Services

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing4.0
BPO Services

S2M was hired to accelerate our B2B sales in Europe. S2M offers account based lead generation services, which we considered would be a good addition to our existing sales team, which I am part of. In the start of the project, S2M functioned purely as lead geenration agency, but soon after the start their level of expertize made them become a startegic partner for our sales and marke. They targeted specific accounts for us with Account Based Marketing or ABM in order to create awareness and identify where interest in our solution lies, which they would convert into qualified leads. S2M would share all market intelligence they obtained through their lead generation with us via detailed reporting and alignment calls. They answered all questions quickly and in a clear matter. If there were an issues reaching objectives due to market satisfaction or other reasons outside of their control, they would align with us and find a strategy to overcome difficulties and get back on track.

Anonymous
AnonymousVerified Review
Posted on May 5, 2023

Successful partnership with S2M for Account based lead generation efforts across the globe

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
BPO Services

We initially started working with S2M since 2018 for B2B lead generation services, to build a stronger sales pipeline in the Southeast Asian market. S2M’s effort supported us in sales acceleration and generated real revenue, with high ROI. We later also expanded the services to other markets in Europe and North America having S2M as a strong strategic partner. S2M also does account-based marketing as we have multiple solutions, we target large accounts with strong international presence, and reach out to multiple industries. Overall both our marketing and sales team are quite satisfied with their account based lead generation services that has led to pipeline growth. Every year our relation is getting stronger with S2M. Overall, they assist us in business expansion, lead generation, building sales pipeline, running campaigns, launching new solutions, identifying market intelligence and cross selling.

Anonymous
AnonymousVerified Review
Posted on May 5, 2023

Good work experience with S2M

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
BPO Services

We have collaborated with S2M to accelerate our B2B sales in APAC. S2M provides customer-based lead generation services, which we believe will be a good addition to our existing sales team. During the project, S2M worked with us as a partner. They target specific customers for us through targeted marketing to increase awareness and determine interest in our solutions, and convert them into qualified potential customers. S2M will share with us all the market intelligence they have gained through prospect development through detailed reports and coordination calls. They answered all questions quickly and clearly. If the problem in achieving the target is caused by market satisfaction or other reasons beyond their control, they will share this and change their strategy to see how they can achieve the target.

Taylor Nasser
Taylor Nasser, Sr Sales ConsultantVerified Review
Posted on Apr 24, 2023

Great ABM and lead generation services.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
BPO Services

We started working with S2M team before COVID time, the team helped us to extend our activities in the MENA region. We started with Emirates in which we had good results, but slowly we moved to Saudi Arabia in which the team was doing a great job and passing some leads. However due to COVID the market got slow and results as well, but S2M team found room for improvement in results, focusing effort on niches that helped us to get some opportunities where nobody else had the chance to look.

Sofia Anderson
Sofia Anderson, Business Consultant at Waygate TechnologiesVerified Review
Posted on Mar 21, 2023

S2M Perfectly syncs with our B2B business, marketing needs, and goals.

Overall rating4.0
Quality5.0
Communication5.0
Schedule & Timing4.0
Direct MarketingBPO Services

We have worked with S2M several times during the last 3 years. They provided relevant a good leads which meet our business requirements and target audience. The leads provided had decision-making power and were interested in our NDT solutions. I noticed S2M was proactively working with us to understand our target audience, the most relevant use cases, and value prepositions to provide the highest value possible.

Thomas Weber
Thomas Weber, Sales Consultant at QuadientVerified Review
Posted on Mar 21, 2023

Satisfied experience with sales acceleration, ABM and B2B lead generation services from S2M

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingBPO Services

We hired S2M to accelerate our B2B sales in Europe. S2M offers account based lead generation services, which we considered would be a good addition to our existing sales team. During the project, S2M worked with us as a partner. They targeted specific accounts for us with Account Based Marketing or ABM in order to create awareness and identify where interest in our solution lies, which they would convert into qualified leads. S2M would share all market intelligence they obtained through their lead generation with us via detailed reporting and alignment calls. They answered all questions quickly and in a clear matter. If there were an issues reaching objectives due to market satisfaction or other reasons outside of their control, they would share this and would change strategies to see how they can still reach the objectives.

Manuel  Sentena
Manuel Sentena, BDM at Planon SoftwareVerified Review
Posted on Mar 16, 2023

Collaborative agency always willing to support with the goals achievement.

Overall rating4.0
Quality4.0
Communication5.0
Schedule & Timing4.0
Direct MarketingOther ServicesBPO Services

We have been working with S2M for over 1 year. This is my second time working with them as I had the opportunity in the past. Despite the little knowledge of the facility industry they properly understood our value propositions and help us to generate leads for our sales team.

Focus

Service Focus of S2M-group

How the team's effort is distributed across services.

100%

Industries Focus

10%5%

Client Focus

Small Business70%
Medium Business20%
Large Business10%
Selected Work

Client Portfolio of S2M-group

Where their work concentrates - by industry, budget, and timeline.

Clients: 10

Tata CommunicationBlue YonderSparck TechnologiesQuadientDelphixTemenosSoftware AGConfluentSnowflakeHuman Inference

Where we are

Locations (1)

Offices where S2M-group operates.

Headquarter
Spain

Spain

-
Barcelona, Barcelona 08013

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