B2B Lead Generation Services
Overview
Salaria Group is a B2B sales development consultancy based in Arlington, Virginia. We specialize in top-of-the-funnel sales activities such as high volume cold calling, targeted prospecting, and outbound digital marketing. We are strategic sales development consulting helping our clients generate leads and book more sales meetings. We support a diverse set of clients spanning across many industries including private equity, SaaS, environmental services, energy, and e-commerce..
What clients say
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What reviewers mention most
“They are setting up more calls with great leads than we expected, really helping us grow.”
We've seen great results from both their cold calling and LinkedIn outreach. They've become a valuable extension of our sales team, consistently delivering the qualified leads and meetings we need to grow our business.
“Reliable and an extension of our team.”
Working with Salaria on our Healthcare Education project, I was initially skeptical about whether an outside BDR team could understand our specialized market and represent our brand authentically. Those concerns disappeared quickly. The team invested time learning our business and messaging, then engaged prospects in a way that felt genuine and professional. They've significantly increased our meeting volume, expanded awareness of our organization, and built a qualified pipeline—allowing our internal sales team to focus on converting opportunities and supporting existing customers. Beyond the results, they've been responsive, collaborative, and genuinely invested in our success. They operate as an extension of our team.
“Salaria Sales Solutions helped us finally crack the New York market.”
Salaria Sales Solutions delivered what multiple internal hires could not: predictable pipeline and measurable growth. Their SDR program booked 185 demos and generated $5,732 in weekly recurring revenue—equivalent to a full year of one rep's production. By removing cold calling from our team, they freed up capacity that added another $4,000 per week in closed business. With that momentum, they proved both repeatable and scalable for our New York territory.
“They consistently deliver high quality meetings.”
We’ve partnered with Salaria Sales since early 2024, and they’ve booked 220+ meetings with a ~68% show rate across 150 demos. In January 2025, we added MQL/SQL tracking to measure quality, and results showed steady improvement: conversion from meetings to qualified opportunities grew from 10% in Q1 to 41% in Q3—a 4x increase. From Q1–Q3 2025, Salaria generated 16 SQLs from 61 completed meetings, with four closing into business within weeks—a 25% SQL-to-close rate, all on a flat monthly fee. The team is proactive, communicative, and data-driven, refining targeting without being asked and tracking every meeting with detailed scorecards. They operate as a true extension of our sales team, not just an appointment-setting vendor. If you’re evaluating outsourced lead generation, Salaria delivers measurable pipeline and real closed revenue. Highly recommend.
Focus
How the team's effort is distributed across services.
Where we are
Offices where Salaria Sales Solutions operates.
