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B2B Lead Generation Services

Salaria Group is a B2B sales development consultancy based in Arlington, Virginia. We specialize in top-of-the-funnel sales activities such as high volume cold calling, targeted prospecting, and outbound digital marketing. We are strategic sales development consulting helping our clients generate leads and book more sales meetings. We support a diverse set of clients spanning across many industries including private equity, SaaS, environmental services, energy, and e-commerce..

United States United States
1201 Wilson Blvd #25, Arlington, Virginia 22209
8777252742
NA
50 - 249
2019

Service Focus

Focus of IT Services
  • IT & Networking - 100%
Focus of Cloud Computing Services
  • SaaS - 100%
Focus of Digital Marketing
  • Social Media Marketing - 50%
  • Search Engine Marketing - 50%
Focus of Business Services
  • Management Consulting - 100%
Focus of BPO Services
  • Lead Generation - 100%

Detailed Reviews of Salaria Sales Solutions

5.0 1 Review
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Brandan Elsner
Brandan Elsner, National Sales Manager at National Signs Plazas
Posted 4 days ago

They consistently deliver high quality meetings.

We’ve partnered with Salaria Sales since early 2024, and they’ve booked 220+ meetings with a ~68% show rate across 150 demos. In January 2025, we added MQL/SQL tracking to measure quality, and results showed steady improvement: conversion from meetings to qualified opportunities grew from 10% in Q1 to 41% in Q3—a 4x increase.

From Q1–Q3 2025, Salaria generated 16 SQLs from 61 completed meetings, with four closing into business within weeks—a 25% SQL-to-close rate, all on a flat monthly fee. The team is proactive, communicative, and data-driven, refining targeting without being asked and tracking every meeting with detailed scorecards.

They operate as a true extension of our sales team, not just an appointment-setting vendor. If you’re evaluating outsourced lead generation, Salaria delivers measurable pipeline and real closed revenue. Highly recommend.

What was the project name that you have worked with Salaria Sales Solutions?

Outsourced Lead Generation & Sales Development Partnership

What service was provided as part of the project?

Digital Marketing, Business Services

Describe your project in brief

Our engagement with Salaria Sales began in early 2024 with the goal of building a predictable pipeline through outsourced lead generation. From the outset, Salaria positioned themselves not as a transactional appointment-setting vendor, but as a true extension of our sales team. Their mandate was to generate qualified meetings that could translate into real opportunities and revenue.

What is it about the company that you appreciate the most?

What stood out most about Salaria Sales Solutions was their proactive, data‑driven approach, they didn’t just book meetings, they continuously refined targeting, tracked every interaction with detailed scorecards, and improved conversion rates quarter after quarter without needing to be pushed. They truly operated as an extension of our sales team, delivering measurable pipeline and real closed revenue rather than just appointments.

What was it about the company that you didn't like which they should do better?

The only area we found slightly challenging with Salaria Sales Solutions was that, early in the engagement, meeting quality varied before the formal MQL/SQL tracking system was introduced. Once that framework was in place, the team quickly refined targeting and improved conversions, but initially it required some adjustment to get consistent visibility into meeting outcomes.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • Confidential
  • In Progress
  • Business Services