
Segmenta by Merari Montoya
Agencia de Marketing Digital en Madrid
Segmenta by Merari Montoya es una agencia de Marketing Digital en Madrid que ofrece servicios de Marketing Digital, SEO, SEM, automatizaciones de marketing.
Calle de Ferraz 19,
Madrid,
Madrid
28008
+34667228063
Calle 17 361,
Merida,
Yucatan
97103
+529992096613
$25 - $49/hr
10 - 49
2019
Service Focus
Focus of Web Development
- Wordpress - 50%
- Joomla - 50%
Industry Focus
- Advertising & Marketing - 100%
Client Focus
100% Small Business
Detailed Reviews of Segmenta by Merari Montoya
Executive Interview of Segmenta by Merari Montoya

Merari Montoya
CEO
Please provide your feedback on how GoodFirms has contributed to increasing your visibility among potential clients.
GoodFirms has significantly enhanced our visibility and credibility in the digital marketing industry. By listing our agency on their platform, we have been able to showcase our services, case studies, and client testimonials to a global audience. This exposure has been crucial in establishing our reputation as a reliable and innovative digital marketing agency.
Showcasing Expertise
The platform allows us to highlight our expertise through detailed profiles and client reviews. Potential clients can see firsthand the quality of our work and the satisfaction of our existing clients. This transparency builds trust and positions us as a top choice for businesses seeking digital marketing solutions.
The platform allows us to highlight our expertise through detailed profiles and client reviews. Potential clients can see firsthand the quality of our work and the satisfaction of our existing clients. This transparency builds trust and positions us as a top choice for businesses seeking digital marketing solutions.
Increased Inquiries and Engagement
The visibility gained from GoodFirms has led to a noticeable increase in inquiries from potential clients. Businesses looking for digital marketing services often turn to GoodFirms to find reputable agencies. Our presence on the platform has resulted in higher engagement rates, with more potential clients reaching out to us for consultations and project discussions.
Recognition and Awards
Being recognized by GoodFirms as one of the top digital marketing agencies has been a significant milestone for us. This recognition not only boosts our morale but also serves as a powerful marketing tool. It reassures potential clients of our capabilities and commitment to excellence.
In summary, GoodFirms has played a pivotal role in our growth by enhancing our visibility, credibility, and client engagement. It has provided us with a platform to showcase our strengths and connect with businesses that value quality digital marketing services.
The visibility gained from GoodFirms has led to a noticeable increase in inquiries from potential clients. Businesses looking for digital marketing services often turn to GoodFirms to find reputable agencies. Our presence on the platform has resulted in higher engagement rates, with more potential clients reaching out to us for consultations and project discussions.
Recognition and Awards
Being recognized by GoodFirms as one of the top digital marketing agencies has been a significant milestone for us. This recognition not only boosts our morale but also serves as a powerful marketing tool. It reassures potential clients of our capabilities and commitment to excellence.
In summary, GoodFirms has played a pivotal role in our growth by enhancing our visibility, credibility, and client engagement. It has provided us with a platform to showcase our strengths and connect with businesses that value quality digital marketing services.
Please introduce your company and describe your role within the organization.
Segmenta Marketing isn't just another digital agency. We're a precision tool for brands seeking to carve a distinctive niche in the digital landscape. Our mission is to transform data into actionable insights, and those insights into tangible business growth. As CEO, I'm the architect of this vision, steering the ship and ensuring we stay ahead of the digital tidal wave.
Our role extends beyond mere marketing. We're strategic partners, immersed in our clients' businesses, understanding their DNA, and crafting campaigns that resonate deeply with their target audience. It's about more than clicks and impressions; it's about driving conversions and building lasting relationships.
Our strategic Digital Marketing services focus on the 4 main pillars of the digital world: SEO 360º, Marketing Automation, Digital Strategy, and SEM.
What inspired the founding of your company, and what is the story behind its inception?
The inspiration behind founding Segmenta Marketing came from a desire to disrupt the traditional marketing landscape. We saw a gap in the market for a more personalized, data-driven approach to digital marketing. Our journey began with a small team passionate about leveraging technology to drive marketing success. Over the years, we’ve grown into a full-fledged agency, but our core mission remains the same: to help businesses thrive in the digital age.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
The inspiration behind founding Segmenta Marketing came from a desire to disrupt the traditional marketing landscape. We saw a gap in the market for a more personalized, data-driven approach to digital marketing. Our journey began with a small team passionate about leveraging technology, as the IA, to drive marketing success. Over the years, we’ve grown into a full-fledged agency, but our core mission remains the same: to help businesses thrive in the digital age.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
Since our inception, Segmenta Marketing has achieved several key milestones. We have successfully executed hundreds of digital marketing campaigns, helping our clients achieve significant growth. Among our most notable clients have been brands such as Publicis Group, Jeep, Peugeut, Alfa Romeo, Chicco, and more. We have also had the opportunity to generate synergies in the creation of SEO courses with industry leaders such as Semrush, Sortlist, and NPDigital. One of our proudest achievements is to have been recognized as one of the best digital marketing agencies in Spain by GoodFirms. This recognition not only validated our efforts but also motivated us to continue delivering exceptional results to our clients.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
At Segmenta Marketing, our business model is based on delivering tailored digital marketing solutions that generate measurable results. We work primarily with an in-house team of experts who are deeply embedded in our corporate culture and values. This approach ensures consistency, quality, and a seamless customer experience. Our main differentiator in project management is that we offer a single point of contact, which builds trust with the client, improves communication and allows us to be more involved in their needs.
How does your company differentiate itself from competitors in the industry?
What sets Segmenta Marketing apart from the competition is our relentless focus on innovation, IA, and data-driven strategies. We don’t just follow trends; we set them. Our proprietary tools and methodologies enable us to deliver highly personalized marketing campaigns that resonate with target audiences. Additionally, our commitment to transparency and measurable results ensures that our clients always know the impact of their investment. Another differentiator in project management is that we offer a single point of contact
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
The dynamics within our team are characterized by a culture of collaboration and continuous improvement. We foster an environment where every team member feels valued and empowered to contribute their unique perspectives. Regular brainstorming sessions, cross-functional projects, and open communication channels are key to our collaborative success. We believe that the best ideas come from diverse minds working together towards a common goal.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
Supporting the professional development of our employees is a top priority at Segmenta Marketing. We offer a range of training programs, workshops, and opportunities for skill enhancement. Our employees have access to industry conferences, online courses, and mentorship programs. We also encourage continuous learning through internal knowledge-sharing sessions and provide resources for personal growth.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
One of our most notable success stories involves a mid-sized e-commerce client struggling with low online visibility and declining sales. Through a comprehensive digital marketing strategy that included SEO, PPC, and content marketing, we were able to increase their organic traffic by 150% and boost their conversion rate by 40% within six months. This transformation not only revitalized their business but also positioned them as a leader in their niche market.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
At Segmenta Marketing, we primarily cater to a diverse range of industries including e-commerce, technology, healthcare, and finance. Our ability to adapt our strategies to different sectors has been a key factor in our success. We pride ourselves on having a significant percentage of repeat clients, with a retention rate of approximately 70%. This high ratio is a testament to the trust and satisfaction our clients have in our services.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
Innovation is the essence of Segmenta Marketing. To stay ahead of industry trends, we invest heavily in training and development. We have a team specialized in exploring new technologies such as AI applied to marketing, marketing techniques, and consumer behavior patterns. We also foster a culture of experimentation within our team, where new ideas are continually tested and refined. This proactive approach ensures that we are always at the forefront of digital marketing. Another essential element is to communicate these trends to the market, which is why we have developed a blog and a YouTube channel where we share the latest marketing trends.
Please share some of the most sought-after services that clients approach your company for.
Our clients frequently approach us for a variety of services, but some of the most sought-after include:
- Search Engine Optimization (SEO): Our SEO strategies are designed to improve organic search rankings and drive targeted traffic to our clients’ websites. We focus on both on-page and off-page SEO, ensuring comprehensive optimization that boosts visibility and engagement.
- Pay-Per-Click (PPC) Advertising: We create and manage PPC campaigns that deliver high ROI by targeting the right audience with precision. Our data-driven approach ensures that every ad spend is maximized, resulting in increased conversions and sales.
- Marketing Automation: We implement sophisticated marketing automation tools that streamline processes, nurture leads, and enhance customer engagement. This allows our clients to focus on strategic growth while we handle the intricacies of automated marketing workflows.
- Digital Strategy: We develop holistic digital strategies that align with our clients’ business goals. Our approach includes market analysis, competitive benchmarking, and strategic planning to ensure that every digital initiative is impactful and measurable.
- Content Marketing: Our content marketing services help clients build brand authority and engage their audience through high-quality, relevant content. From blog posts and whitepapers to video content and infographics, we create compelling content that drives traffic and fosters loyalty.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
Building and maintaining strong relationships with our clients is paramount. We achieve this through regular communication, transparency, and delivering on our promises. We have a robust feedback mechanism in place, which includes regular check-ins, surveys, and performance reviews. This allows us to gather valuable insights and make necessary adjustments to our strategies, ensuring that we consistently meet and exceed client expectations.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
The business landscape is constantly evolving, and at Segmenta Marketing, we embrace change as an opportunity for growth. During the COVID-19 pandemic, for example, we swiftly adapted by enhancing our digital capabilities and offering virtual consultations. We also diversified our service offerings to include crisis communication strategies and remote work solutions. Our resilience is built on a foundation of agility, continuous learning, and a commitment to innovation. These strategies have enabled us to navigate challenges effectively and ensure long-term sustainability.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
At Segmenta Marketing, we believe in flexibility and transparency when it comes to billing. Our payment structures are tailored to meet the unique needs of each client. We typically offer:
- Fixed Cost: Ideal for well-defined projects with clear deliverables. This structure provides clients with a predictable budget and ensures that all project requirements are met within the agreed cost.
- Pay per Milestone: Suitable for larger, more complex projects. Payments are made at specific milestones, such as phases, months, or versions. This approach allows for better project management and ensures that clients see progress before making further investments.
- Retainer-Based: For ongoing services like SEO, content marketing, and digital strategy, we offer retainer-based agreements. This ensures continuous support and optimization for our clients’ digital marketing efforts.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
We have a disruptive view on the subject, which is completely out of line with the industry's convention. The proposal is that the client decides his own budget, with the only condition that he can keep it for a minimum period of 6 months to a year depending on the project. The results have been interesting, the clients feel comfortable, and it is common to make adjustments to increase the budget. The difference between a budget of hundreds and others of thousands of dollars is the time of dedication since the quality of Segmenta Marketing is the same for all our clients.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
In 2023, the price range for our projects varied significantly based on the scope and complexity. Our projects ranged from a minimum of $1,000 for smaller, focused campaigns to a maximum of $25,000 for comprehensive, multi-channel digital marketing strategies. This range reflects our ability to cater to both small businesses and large enterprises with diverse needs.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
Segmenta Marketing is equipped with cutting-edge technological capabilities. We utilize advanced tools for SEO, PPC, marketing automation, and data analytics. Our tech stack includes platforms like Google Analytics, SEMrush, HubSpot, and custom-built automation tools. We are continuously investing in technology to enhance our services. Currently, we are exploring AI-driven marketing solutions and advanced data analytics platforms to provide even more precise and effective marketing strategies.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
Looking ahead, we envision Segmenta Marketing as a global leader in digital marketing innovation. Our long-term goals include:
- Expanding Our Global Footprint: We aim to establish a presence in key international markets, offering our expertise to a broader audience.
- Investing in Talent: We plan to grow our team with top-tier talent and provide continuous professional development opportunities.
- Driving Innovation: We will continue to invest in R&D to stay at the forefront of industry trends and technological advancements.
- Sustainability and Social Responsibility: We are committed to integrating sustainable practices into our operations and contributing positively to our community.
Our aspiration is to not only grow as a company but also to set new standards in the digital marketing industry, driving success for our clients and making a meaningful impact.