Signifly

Powerside, a pioneer in the power quality industry, mandated Signifly to reimagine their brand identity (logo, tagline, color scheme, typography & supergraphy). The main objective was to rejuvenate Powerside’s brand identity. Together, we crafted:

• A logo to that highlights not only the power behind the company and their service, but the poise, calm, and focus with which they deliver their service.
• A brand position that allowed Powerside to really stand out in an industry where names and logos can blend together if not well-differentiated.
• An identity that simplified the complexity and nuance of the energy industry has a more youthful flair personal that clearly symbolizes Powerside’s value proposition.