Silicon Reef

Mondelēz International, Inc. wanted to create a hub to elevate their Research, Development & Quality (RDQ) teams’ knowledge of marketing, business and R&D best practices. The outcome would be one custom on-line platform for learning and development videos, as well as downloadable assets. 

Content that lived on the SharePoint site would cover nine modules, each an hour long. These videos would be placed on the Mondelēz International, Inc. intranet for employees to watch and download globally. 

A video series was requested to cover the current and emergent needs of the business within the RDQ community. This resulted in a launch campaign with emailers and a trailer for the whole platform and new ways of thinking.

APPROACH

Silicon Reef partnered with Design Bridge to create an environment that ‘pulled’ people in, rather than ‘pushing’ content onto them. Together, we created a SharePoint site which integrates Microsoft Stream to incorporate videos within the intranet site.  

Design Bridge proposed a ‘Netflix’ experience for the hub. This idea would allow employees to view as little or as much video as they wanted. Each module was made up of five, 3-4-minute bite sized clips.  

The UX & UI would be designed and developed to aid in continuous learning and echo that of other familiar content platforms, like TED or Netflix.  

In addition to creating an engaging hub for learning content, we wanted to ensure the user experiences were maximised as much as possible to aid them in their leaning: 

INTEGRATION We built the hub as part of the existing SharePoint 365 space already being used by all employees globally. 

REFERENCES Users can access additional content and downloadable resources. 

TRACKING The experience was designed to ensure employees knew what they had watched and what to watch next. 

MOBILE FRIENDLY Optimised for mobile to allow employees to view video content on the go.

RESULTS

1 trailer | 17 interviews | 47 Videos & Scripts Developed | 100+ Graphic Animations | Over 3 Hours of Content 

First 3 months after launch: 

• 3,000+ sessions 
• 26,500+ page views 
• 8,600+ views per session 
• 1,600 repeat visitors 
• 16 minutes 9 seconds – avg. time spent on site per session 

The Mondelēz International, Inc. team told us they were very happy with the product and had received really good internal feedback on the project – including being asked to present the training hub at their big innovation event in front of the Mondelēz International, Inc. CEO and executive team. 

In Service of Patients is a Santen initiative focused on understanding patients’ habits and needs in order to provide better services and products. This initiative aligns with Santen 2030; Santen’s goal of delivering happiness through vision and reducing the loss of social and economic opportunities due to eye conditions. 

The existing In Service of Patients site uses SharePoint Online, but the design and layout needed enhancements to make the site more engaging and user-friendly for Santen employees.  

APPROACH

Working with the EMEA comms team, we identified that Santen required a SharePoint Online based solution. Together, we identified the key desired features to be:  

• Enabling employees to engage with the content 
• Designing the site to align with the company brand  
• Hosting content such as;
  – Digital resource library
  – Video and animation
  – ‘What’s new’
  – Management toolkit 
• Ability to filter content based on tags  

We proposed a well organised, functional digital library that would ensure frequent use of the training and development resources, and increase interest from Santen employees in the Santen Patient Centric programme. The digital library should act as a living SharePoint in terms of topics, news, and shared information, rather than an archive.  

RESULTS

Following on from launch in December 2020 the site has seen; 

• A 166% increase in unique viewers 
• 95% increase in site visits (1,962 in total for site since 2018 and 1,115 visits in the last 30 days following revamp) 
• The average time spent on the site is just under 3 minutes 
• The most popular area of the site is the new media library