Mondelēz International, Inc. wanted to create a hub to elevate their Research, Development & Quality (RDQ) teams’ knowledge of marketing, business and R&D best practices. The outcome would be one custom on-line platform for learning and development videos, as well as downloadable assets.
Content that lived on the SharePoint site would cover nine modules, each an hour long. These videos would be placed on the Mondelēz International, Inc. intranet for employees to watch and download globally.
A video series was requested to cover the current and emergent needs of the business within the RDQ community. This resulted in a launch campaign with emailers and a trailer for the whole platform and new ways of thinking.
APPROACH
Silicon Reef partnered with Design Bridge to create an environment that ‘pulled’ people in, rather than ‘pushing’ content onto them. Together, we created a SharePoint site which integrates Microsoft Stream to incorporate videos within the intranet site.
Design Bridge proposed a ‘Netflix’ experience for the hub. This idea would allow employees to view as little or as much video as they wanted. Each module was made up of five, 3-4-minute bite sized clips.
The UX & UI would be designed and developed to aid in continuous learning and echo that of other familiar content platforms, like TED or Netflix.
In addition to creating an engaging hub for learning content, we wanted to ensure the user experiences were maximised as much as possible to aid them in their leaning:
INTEGRATION We built the hub as part of the existing SharePoint 365 space already being used by all employees globally.
REFERENCES Users can access additional content and downloadable resources.
TRACKING The experience was designed to ensure employees knew what they had watched and what to watch next.
MOBILE FRIENDLY Optimised for mobile to allow employees to view video content on the go.
RESULTS
1 trailer | 17 interviews | 47 Videos & Scripts Developed | 100+ Graphic Animations | Over 3 Hours of Content
First 3 months after launch:
- 3,000+ sessions
- 26,500+ page views
- 8,600+ views per session
- 1,600 repeat visitors
- 16 minutes 9 seconds – avg. time spent on site per session
The Mondelēz International, Inc. team told us they were very happy with the product and had received really good internal feedback on the project – including being asked to present the training hub at their big innovation event in front of the Mondelēz International, Inc. CEO and executive team.
