Saanvi SinghContent Writer and Social Media Strategist
Answered on 3 weeks ago
For those of you who do not know about Pinterest – it is a visual search engine with more than 322 million active monthly users worldwide. Pinterest is a free website/app where you can upload, save, pin and download images and videos. It is an incredible platform where users with a strong intent visit to research, discover and save products they want to purchase. Besides that, more than 70% of its users are female as per Statista. It is linked to the two big giants of social media – Twitter and Facebook, so you can share your pins on these platforms and drive traffic. It is an amazing tool for creating inbound links with the right description – that help in boosting web traffic as well. The pins have 3-months long lifespan as compared to their counterparts, so if you use actionable CTA and compelling content then you can get engagement even after 12 months. Create a business account and Make use of rich pinsIf you are serious about using this platform, then make a business account for your brand by verifying your website with other important information. Once you are done with that, then you can publish rich pins – this feature lets you insert your web link in the description and real-time pricing of products/services that your brand offers. Make sure you are using rich graphics and copies; on Pinterest, your pictures need to be visually appealing to get the audience’s attention.Use keywords and search terms Optimize your content for keywords that people search to gain visibility and to reach a larger audience. Find your niche and keep pushing your content – pictures, videos and blog posts. Niche keywords are more targeted and take you to the right audience. Collaborate with other famous pinners Join the group boards and collaborate with famous pinners to expedite the traffic on your webpages. When you do that, pinners from the same industry re-pin your posts and get you more followers. But don’t join hundreds of boards, just use those which are relevant to your niche. .The packaging of pins is of paramount importancePinterest is all about designing your pins with impressive aesthetic charm. The picture quality, description, tagging – everything should be pin-worthy and should evoke an emotion in your audience. Make sure you pin 50-70 pins daily, and 10% of them should belong to your business. With that, make sure you post at the right time – that is very crucial, you will learn that after testing several timings. Final wordsFollow these strategies to make your business and products visible to a global audience and boost your ROI.
For those of you who do not know about Pinterest – it is a visual search engine with more than 322 million active monthly users worldwide. Pinterest is a free website/app where you can upload, save, pin and download images and videos. It is an incredible platform where users with a strong intent visit to research, discover and save products they want to purchase. Besides that, more than 70% of its users are female as per Statista. It is linked to the two big giants of social media – Twitter and Facebook, so you can share your pins on these platforms and drive traffic. It is an amazing tool for creating inbound links with the right description – that help in boosting web traffic as well. The pins have 3-months long lifespan as compared to their counterparts, so if you use actionable CTA and compelling content then you can get engagement even after 12 months. Create a business account and Make use of rich pinsIf you are serious about using this platform, then make a business account for your brand by verifying your website with other important information. Once you are done with that, then you can publish rich pins – this feature lets you insert your web link in the description and real-time pricing of products/services that your brand offers. Make sure you are using rich graphics and copies; on Pinterest, your pictures need to be visually appealing to get the audience’s attention.Use keywords and search terms Optimize your content for keywords that people search to gain visibility and to reach a larger audience. Find your niche and keep pushing your content – pictures, videos and blog posts. Niche keywords are more targeted and take you to the right audience. Collaborate with other famous pinners Join the group boards and collaborate with famous pinners to expedite the traffic on your webpages. When you do that, pinners from the same industry re-pin your posts and get you more followers. But don’t join hundreds of boards, just use those which are relevant to your niche. .The packaging of pins is of paramount importancePinterest is all about designing your pins with impressive aesthetic charm. The picture quality, description, tagging – everything should be pin-worthy and should evoke an emotion in your audience. Make sure you pin 50-70 pins daily, and 10% of them should belong to your business. With that, make sure you post at the right time – that is very crucial, you will learn that after testing several timings. Final wordsFollow these strategies to make your business and products visible to a global audience and boost your ROI.
For those of you who do not know about Pinterest – it is a visual search engine with more than 322 million active monthly users worldwide. Pinterest is a free website/app where you can upload, save, pin and download images and videos. It is an incredible platform where users with a strong intent visit to research, discover and save products they want to purchase.
Besides that, more than 70% of its users are female as per Statista. It is linked to the two big giants of social media – Twitter and Facebook, so you can share your pins on these platforms and drive traffic.
It is an amazing tool for creating inbound links with the right description – that help in boosting web traffic as well. The pins have 3-months long lifespan as compared to their counterparts, so if you use actionable CTA and compelling content then you can get engagement even after 12 months.
Create a business account and Make use of rich pins
If you are serious about using this platform, then make a business account for your brand by verifying your website with other important information. Once you are done with that, then you can publish rich pins – this feature lets you insert your web link in the description and real-time pricing of products/services that your brand offers.
Make sure you are using rich graphics and copies; on Pinterest, your pictures need to be visually appealing to get the audience’s attention.
Use keywords and search terms
Optimize your content for keywords that people search to gain visibility and to reach a larger audience. Find your niche and keep pushing your content – pictures, videos and blog posts. Niche keywords are more targeted and take you to the right audience.
Collaborate with other famous pinners
Join the group boards and collaborate with famous pinners to expedite the traffic on your webpages. When you do that, pinners from the same industry re-pin your posts and get you more followers. But don’t join hundreds of boards, just use those which are relevant to your niche.
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The packaging of pins is of paramount importance
Pinterest is all about designing your pins with impressive aesthetic charm. The picture quality, description, tagging – everything should be pin-worthy and should evoke an emotion in your audience. Make sure you pin 50-70 pins daily, and 10% of them should belong to your business. With that, make sure you post at the right time – that is very crucial, you will learn that after testing several timings.
Final words
Follow these strategies to make your business and products visible to a global audience and boost your ROI.
