Smartbrand

The name BH has been synonymous with sport, cycling and the spirit of self-improvement for over 100 years. The project of repositioning the brand internationally was guided by that spirit, and motivated those involved to work flexibly, adopting the point of view of the end customer, co-creating solutions and applying exponential technologies to generate efficiencies with direct impact on the generation of potential clients.

Impact
+ 30% New leads vs previous websites.
+ 15% Organic traffic visits.
+ 1.000% Scalability and autonomy in website management.

The automation sector is immersed in a profound digital transformation. Clients are increasingly well informed and have changed the purchasing process; until recently the purchasing cycle was much longer, now it has shrunk, leading to shorter, more personalised production. The dealership is no longer the focal point: users visit them to get to know the car, but the final decision may be made online. The new generations respond much more to digital environments and QUADIS, working with Smartbrand, continues advancing its transformation in this direction.

Impact
+ 8 years of  partnership of digital
+ 20 websites created
+ 10 dealerships with digital support
+ 125.160 followers managed on social networks
+ 2.000 posts written
2 cars sold on Twitter

Planeta DeAgostini has very niche, varied target segments, concise campaigns at a communication level, and at a digital level they work a great deal on conversion and not much on awareness. In this context, Planeta DeAgostini has understood that today it must connect with clients not only through the traditional mass media or via a social media presence; this connection and presence must be made with high-quality, credible content that generates traffic to the website and, ultimately, conversions. Smartbrand and Planeta DeAgostini achieve this together through influencer marketing and guerrilla marketing.

Impact

+ 2.300 Conversions via guerrilla and influencer marketing
+ 14 mill. Views of influencer videos on YouTube Spain and France
+ 96.000 Referred visits to the website

To be digital leaders in Spain as a portal dedicated to mothers and new families. That was the goal that Mi bebé y yo transmitted to us when we started collaborating, and that’s the goal that we have achieved together (Source: COMSCORE). Because when SEO (first portal traffic source) and SOCIAL MEDIA (third source) teams work hand in hand with the client in a project, extraordinary things happen.

Impact
+174% Monthly organic traffic in Spanish language 
+275% Keywords positioned within the top 3
+205% Social traffic

As part of their strategy to reach out to a younger audience, Seguros Catalana Occidente transferred us their objective of launching a new digital campaign built around the concept #GenteSinMiedo, which managed to innovate in its approach without losing sight of the values and brand essence the company has been building for more than 150 years of history.

Impact

+109 % Leads generated.
+100.000 Interactions on Instagram and Facebook.
+2.000 Participations.