SmartLinks

Name: SmartLinks
Telephone: 210970529
Price range: $50 - $99
Rating: 4.7

4.7 1 Review

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Your Digital Boutique Agency

SmartLinks is a results-driven digital marketing agency specializing in performance marketing, inbound strategies, and website development. With a strong presence in multiple countries, SmartLinks helps businesses scale their online growth through data-driven solutions, SEO, PPC, content marketing, marketing automation, and strategic lead generation.

As a Google Premier Partner and HubSpot Partner, SmartLinks brings deep expertise in optimizing digital campaigns and CRM solutions, ensuring that brands maximize visibility, engagement, and conversions. The agency collaborates with companies across diverse industries, tailoring strategies that align with business objectives and market trends.

Portugal

Rua do Miradouro n.1 RC Esq. Loja 1A, Lisbon, Lisbon 2610

+351210970529

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Service Focus

Focus of Digital Marketing

SEO Services - 15%
Content Marketing - 20%
PPC - 20%
Email Marketing - 10%
Analytics Consulting - 10%
Inbound Marketing - 10%
Search Engine Marketing - 10%
Online Reputation Management - 5%

Focus of Web Design

Website - 20%
Landing Page - 20%
E-commerce - 15%
Corporate - 15%
Usability - 15%
Digital Design - 15%

Industry Focus

Hospitality - 20%
Education - 10%
Healthcare & Medical - 10%
Real Estate - 10%
Retail - 10%
E-commerce - 10%
Industrial - 10%
Automotive - 5%
Information Technology - 5%
Insurance - 5%
Public Sector - 5%

Client Focus

65% Medium Business

20% Large Business

15% Small Business

Detailed Reviews of SmartLinks

4.7 1 Review

Miguel Oliveira, Founder / Owner at Serralharia24.pt

Posted on Oct 27, 2022

On the spot! It was exactly what I needed, expert advice and pristine execution

Need a website for my business, that most of all, would convert visitors into customers. Major focus on SEO. It was clearly a great deliver. It took roughly 1 month to put up a strategy, design and develop the website. Aprox 3 months to start seeing results in new customer enquiries.

What was the project name that you have worked with SmartLinks ?

Steel and Iron Shop Technicians

What service was provided as part of the project?

Web Development, Web Design

Describe your project in brief

Iron and steel metal works shop. We build and install gates, doors, window framings and also do custom works. We work with both end customers and also with projects for small-mid size companies.

What is it about the company that you appreciate the most?

Honest and straightforward communication with technical guidance. Got a simple but thourough explanation and what was to be done.

Managed expectations well. We had several previous pitches from other companies, all of them promised the world..

What was it about the company that you didn't like which they should do better?

Nothing to dislike really. Monthly rates could have been a bit lower, but have the results to prove it was indeed worth it.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed

Executive Interview of SmartLinks

Rui Martins

Co-founder & CEO

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Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.

Goodfirms plays a key role in boosting SmartLinks' visibility among potential clients by providing a trusted platform where companies can find reliable digital marketing partners. Our presence on Goodfirms has allowed us to showcase our expertise, build credibility, and attract businesses looking for a strategic approach to marketing and sales, especially within the US & CA markets.

Please introduce your company and describe your role within the organization.

SmartLinks is a digital marketing agency based in Portugal, specializing in revenue-driven marketing and sales strategies. As Co-Founder & CEO, I lead the company’s strategic direction, ensuring that our solutions align with our clients’ business goals. We focus on inbound and outbound marketing, CRM implementation (HubSpot), SEO, and performance marketing to help companies improve their customer acquisition and lifetime value.

What inspired the founding of your company, and what is the story behind its inception?

SmartLinks was founded by 3 friends and was born out of the need to bridge the gap between marketing and sales in B2B companies. Many businesses struggle with fragmented strategies that do not contribute to revenue growth. We saw an opportunity to create a data-driven marketing agency that not only generates leads but also helps businesses convert them into long-term clients through well-structured sales funnels and CRM automation.

What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?

Our core values are professionalism, innovation, transparency, and client success. We maintain alignment by fostering a collaborative culture, setting clear expectations, and continuously educating our team on the latest marketing technologies and strategies. We encourage ownership and accountability at every level to ensure we deliver high-quality results to our clients.

Can you highlight some of the key achievements or milestones your company has accomplished since its inception?

Achieved Google Partner Premier and HubSpot Gold Partner status.
Successfully managed over 400 digital projects/brands across various industries.
Designed and executed revenue growth strategies for hotel groups, e-commerce platforms, and B2B service providers.

Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?

SmartLinks operates primarily with an in-house team of marketing strategists, SEO specialists, sales consultants, and developers (+20 team). We also collaborate with select third-party partners for specialized projects, ensuring flexibility and scalability based on client needs.

How does your company differentiate itself from competitors in the industry?

Our unique value proposition lies in our integrated approach to marketing and sales. Unlike traditional agencies that focus solely on traffic generation, we ensure that marketing efforts translate into tangible business outcomes by implementing conversion-driven strategies, advanced CRM automation, and revenue operations consulting.

How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?

We maintain a collaborative, open, and agile work environment. Our team operates with a mix of structured workflows and creative freedom, ensuring that ideas and innovations are continuously tested and optimized. Regular strategy meetings and performance reviews help us stay aligned on goals.

What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?

We invest in continuous learning through:

Internal training sessions on marketing automation, performance, SEO, and sales funnels.
Certifications and courses in partnership with HubSpot and Google.
Encouraging team members to attend industry conferences, training, and networking events.

Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?

One of our standout success stories is with a hospitality group struggling with high customer acquisition costs. By optimizing their direct booking strategy, implementing a CRM, and refining their PPC campaigns, we reduced their cost per acquisition by 22% while increasing direct bookings by 19%.

What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?

We primarily serve B2B sectors, including hospitality, SaaS, industrial manufacturing, and real estate. About 80% of our clients continue working with us on a long-term basis, demonstrating the effectiveness of our strategies.

What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?

We stay ahead by:

Investing in AI-driven marketing tools.
Conducting market research to predict industry shifts.
Running internal innovation sprints to test new growth strategies.

Please share some of the most sought-after services that clients approach your company for.

SEO and content marketing.
CRM setup and automation (HubSpot, Salesforce, Pipedrive).
Lead generation and outbound sales.
Revenue Operations (RevOps) strategy consulting.

How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?

We maintain strong relationships by providing proactive strategic recommendations, transparent reporting, and regular performance reviews. We also collect structured feedback through NPS surveys and direct client interviews to refine our services.

How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?

Adaptability is key to our success. We embrace a data-driven approach, continuously optimize our processes, and expand our technological capabilities to ensure resilience. Additionally, we focus on building long-term partnerships rather than short-term projects.

What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?

We use a flexible payment structure, including:

Monthly retainers for long-term projects.
Fixed-cost pricing for specific deliverables.
Man-day rates for outsourcing consulting and marketing & sales services.

Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?

We work with projects that align with our strategic expertise. Our minimum engagement starts at $1,500/month, ensuring that we can deliver meaningful results.

Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2024?

Our projects typically range from $1,500 to $25,000, depending on the scope and complexity of the engagement.

What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?

We leverage AI-powered SEO tools, HubSpot CRM customer platform, and advanced analytics to enhance client results. We continuously invest in emerging technologies to refine our data-driven approach.

Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?

SmartLinks aims to be a niche player focused on helping B2B brands scale from $5M up with revenue-driven marketing and sales consulting, expanding our footprint in the U.S. and European markets while pioneering AI-driven marketing solutions.