AI Software Development Company

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Softblues is a UK-based AI software development company. Established in 2014, Softblues Solutions LTD, headquartered in the UK with offices in London and Nordhalben, Germany, specializes in global AI technology solutions. Our mission is to provide powerful tech solutions that boost the success of our customers, teams, and partners. Our teams, spread across the UK and the EU, focus on genuine, mission-driven projects.

At Softblues, we tailor a balanced, three-tiered AI strategy to our client's specific needs, ensuring process, product, and team are perfectly aligned with their goals.

Process Automation is where our clients' operational workflows are transformed. We meticulously integrate AI to automate and enhance the efficiency and accuracy of their business processes. Our consultative role is pivotal in evolving these workflows into state-of-the-art systems that deliver measurable improvements.

When it comes to Product Customization, we adapt our sophisticated AI products and cases to fit the unique contours of our client's requirements. We don't just deliver technology; we fine-tune it to align with the specific demands and nuances of their business models, ensuring a seamless fit.

For Team Augmentation, our clients gain the advantage of scaling their capabilities with our in-house AI specialists and access to top industry engineers. This means their teams are not just expanded but also enriched with high-caliber expertise, propelling their AI initiatives forward.

$25 - $49/hr
50 - 249
United Kingdom
71-75 Shelton Street, Covent Garden, London, London WC2H 9JQ
+44 7513 910567

Focus Areas

Service Focus

  • Mobile App Development
  • IT Services
  • Bot Development
  • Artificial Intelligence

Client Focus

  • Small Business
  • Medium Business
  • Large Business

Industry Focus

  • E-commerce
  • Education

Softblues Executive Interview

Ivan Pylypchuk
Ivan Pylypchuk
Founder & CEO
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Please introduce your company and give a brief about your role within the organization.
SoftBlues is 16+ years experienced Outsourcing and Product company that provides expert software engineering and consultancy services. Also, we develop our eCommerce Products - CMS, themes and have more than 15 plugins to improve work with eCommerce, made with such well-known partners as WooCommerce and Pinterest. SoftBlues provides full circle software development by focusing on modern stack technologies like Progressive Web and Mobile Applications, GatsbyJS, Laravel, React, Jam Stack, Headless eCommerce and has a huge experience with WordPress and WooCommerce solutions for business. Now my role in this field is strategic planning, negotiations with key partners, and new practices and processes implementation.
What is the story behind starting this company?
I started in 2004 as a web developer. At this time in our country (I am from Ukraine) the Internet eCommerce was just beginning and very few people understood why they needed a website. After the first 2-3 projects, I decided to turn this startup into a full-fledged business and organize my own agency. We began to actively scale the provided services for the creation of corporate sites. In 2008 we realized that the existing content management systems like Joomla or Drupal did not allow us to make the process of website development efficient due to the lack of flexibility in the template system. Since we strived to create products that are optimal in design and structure, we decided to develop our own content management system (CMS) called ImageCMS and it was very successful - we have made more than 3000 commercial websites with this CMS till now. At some point, we received feedback from our clients that we were very competitive with Bitrix and in 2009 we were listed as TOP10 CMS in CIS.

A significant moment was in 2017 when with a large number of orders, we decided to make our first plugin to optimize and simplify our work. Then we realized that such plugins would be useful not only for us but for other developers too. So now we have more than 15 eCommerce plugins, and we became the official partners of WooCommerce and Pinterest. And this is far from the limit - we have very ambitious plans for this area.
What are your company’s business model–in house team or third party vendors/ outsourcing?
Mostly we use our in house team - now we have more than 60 in house experienced developers, who can cope with any eCommerce custom business solution. But sometimes, due to our needs, we can cooperate with third-party vendors. For example, we had a great experience with developing products together with  WooCommerce and Pinterest.
How does your company differentiate itself from the competition?
This is an interesting question since for a long time we had been developing our own platform for managing eCommerce websites. Now it is a very popular CMS in Ukraine and CIS countries (more than 3000 real online stores). And at some point, we realized that we have enough experience to bring our expertise into other popular platforms like WooCommerce to enlarge our audience and continue developing cool solutions. After analyzing the main shortcomings of WooCommerce in terms of the possibilities for customization and development of the store, it was decided to develop our plugins and themes that enhance marketing, SEO, and usability aspects of WooCommerce. So, I think we have huge expertise in custom eCommerce solutions, agritech, automotive, education & LMS domains.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
As I have said we have deep experience in custom eCommerce solutions, especially in agritech, automotive, education & LMS industries. But our domains of expertise are not limited to these industries only, we have made numerous successful projects and can deliver projects of most world level of complexity. Thanks to the quality of our work, good planning, and on-time delivery, most of our clients remain satisfied and become repetitive. More than half of our clients return or become regular customers.
Please share some of the services that you offer for which clients approach you the most for?
As for the WordPress ecosystem, the main projects that we are proud of are our plugins. Since we made them for our needs, now it is very nice to see that they are helping thousands of developers. For example, Permalink Manager Plugin - in few clicks can change all the URL of an online store and set up automated 301 redirects to improve the SEO of the site, Pinterest Plugin - allows you to upload thousands of products to this popular social network in 2 minutes, this is very important for eCommerce developers and customers. Accordingly, with extensive experience here, we can bring additional value to clients who need to develop custom plugins or custom eCommerce solutions.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
As I mentioned, more than half of our customers become regular clients. I think this is quite a good satisfaction rate, but we always try to improve the quality of our work, this is important for us. Every project begins with a comprehensive plan, defined timeframe, and a deadline for every milestone. Failure to plan is a plan to fail. Everyday working tasks are no exception.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
This depends on the project. But we try to be flexible due to customer's needs when we’re defining the billing structure for projects. So all these kinds of payment are available, we can take full ownership over a product with fixed prices, or Pay on Delivery if there’s strong product management expertise on the client’s side.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We are open to all clients. Especially for our regular clients, so we can take even a little few days project that has the potential to grow into a far bigger opportunity. Budget isn’t the only factor we consider when we’re discussing a new project with a client.
What is the price range (min and max) of the projects that you catered to in 2020?
In 2020, it ranged from $0 for volunteer and charitable projects to almost $1M for commercial projects. But we do not believe that price should be the most important aspect. We prefer to focus on satisfying customer needs and growing the company's overall revenue. In 2020, we will achieve 100+% growth compared to 2019, which tells us that we provide great services and great value to our customers.
Where do you see your company in the next 10 years?
After a crazy 2020, it's difficult for us to plan as much as 10 years ahead. Now we have a strategic development plan for 5 years only.

Softblues Clients & Portfolios

FieldBI.  Integrated agrobusiness management system
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FieldBI. Integrated agrobusiness management system
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$100001 to $500000
28 weeks
Other Industries

FieldBI is a smart SaaS platform for the advanced registry, visualization, and management of land that is used by numerous Ukrainian agricultural businesses. The platform provides GIS analytics, integration with national open data services, and all the tools required for managing the legal and bookkeeping aspects of an AgTech company.

The task was to create a platform that could effectively manage all major operations for agro-companies, such as:

  • managing land registry
  • obtaining geo-data on land
  • tracking soil fertility
  • analyzing crops using images captured by drone shooting

As land is the main asset of any agro-company, maps, and the display of basic and additional info, were the priority elements of the interface.  

Crucial other focus matters of this project:

  • the real-time transfer of primary data - from employees of the agro-company to the system data analysis
  • the creation of useful reports for company executives to make effective decisions quickly

The company now works with more than 50 customers, manages 200,000 hectares, and has saved millions of dollars for its customers. It is a leader in the land management market in Ukraine, received a presidential grant from among 1,000 applicants and a development grant from the Ukrainian Startup Fund, and is acknowledged as one of 2020’s TOP-20 startups

AutoBI. Online tool for effective fleet management
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AutoBI. Online tool for effective fleet management
  • AutoBI. Online tool for effective fleet management screenshot 1
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Not Disclosed
80 weeks

For every large company, servicing and maintaining fleets is synonymous with huge expenses. Inadequate monitoring of a vehicle’s technical state and spare parts availability, standby time miscalculations, and numerous administrative issues with drivers’ schedules can lead to excessive costs. AutoBi is designed to deliver a comprehensive solution to the market and transform fleet management into a predictable and transparent process.

AutoBI is a versatile SaaS solution suitable for a variety of business domains, including freight transport, construction, agriculture, passenger traffic, and community service providers. To create such a multifaceted product, the following features have been included:

  • Spare parts and equipment catalog;
  • Motoring fine tracking;
  • Interactive admin dashboard;
  • Different levels of access rights;
  • Open API for integrations;
  • Telematix for route tracking;
  • E-mail notifications;
  • GPS trackers connection;
  • Documentation management;
  • 24/7 support.

Today AutoBi is the #1 online tool in the Ukrainian market for effective fleet management, accounting for spare parts and units, monitoring of fines, insurance policies, and more. The number of vehicles managed using the AutoBI system is about 100,000 units. Many logistics companies effectively monitor, analyze, and optimize their fleets' operations for thousands of machines. AutoBI won a startup competition from among 300 applicants and received funding from Startup Day by the Ukrainian Startup Fund.

AgroTop. SaaS platform for land management
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AgroTop. SaaS platform for land management
  • AgroTop. SaaS platform for land management screenshot 1
  • AgroTop. SaaS platform for land management screenshot 2
Not Disclosed
80 weeks

AgroTOP is a smart SaaS platform for the advanced registry, visualization, and management of land that is used by numerous Ukrainian agricultural businesses. The platform provides GIS analytics, integration with national open data services, and all the tools required for managing the legal and bookkeeping aspects of an AgTech company. 

Core Problem

We offer to the market a cloud-protected complex platform, designed by the All-In-One principle. With a convenient interface and a complete toolset for managing all of the agribusiness aspects.


Our company offers the client a safe cloud-based platform for agribusiness management. It consists of a web application and two mobile apps (separate ones for land managers and agronomists).

ImageCMS Cloud
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ImageCMS Cloud
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  • ImageCMS Cloud screenshot 3
  • ImageCMS Cloud screenshot 4
  • ImageCMS Cloud screenshot 5
$100001 to $500000
60 weeks

The initial task of the project: unfold the existing CMS for eCommerce on cloud and make the SaaS interface for the quick creation of online stores by users with further development and marketing options. 

Users should have separate access to files, extended billing options, and all the necessary marketing tools for gaining and engaging the target audience. 

Key peculiarities of the project: billing and geo-distribution of users from Ukraine, Europe, and the USA. 

Pinterest for WooCommerce
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Pinterest for WooCommerce
  • Pinterest for WooCommerce screenshot 1
  • Pinterest for WooCommerce screenshot 2
  • Pinterest for WooCommerce screenshot 3
  • Pinterest for WooCommerce screenshot 4
  • Pinterest for WooCommerce screenshot 5
  • Pinterest for WooCommerce screenshot 6
  • Pinterest for WooCommerce screenshot 7
  • Pinterest for WooCommerce screenshot 8
  • Pinterest for WooCommerce screenshot 9
$50001 to $100000
12 weeks

Pinterest is one of the world’s largest social networks for sharing inspiration and ideas between users. As it helps to generate additional traffic for online stores, we had to find a way to connect it with WooCommerce, the eCommerce platform with the largest number of active online stores in the world.  

The primary task: find a technical solution to integrate the Pinterest and WooCommerce platforms to boost e-commerce users’ success within the two networks. 

The main challenge of this project was to find opportunities for the development of online stores by using the available Pinterest tools and the applicable options for successful integration with the product catalog on WooCommerce.

Softblues Reviews

5.0 4 Reviews
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Tetyana Sobol, an eCommerce store for ingredients of handmade cosmetics with a blog, ensuring tech support and SEO optimization service

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

Back in 2008, I was looking for a reliable technical vendor to develop and support an online retail shop of ingredients for cosmetics manufacturing. The project was aimed at providing high standards of service and best practices for working with a narrow segment of clients. It was an eCommerce project from scratch, starting from bare development, content platform adjustment, SEO optimization and initiation of the first sales. It required careful business planning, creation of the unique web design and all the UI/UX elements, development of the customized features and functions according to my requirements.
I also needed full tech support of the project in the future, including server solutions updates, manager training and support.

Regarding their work, I can say that I am happy with our cooperation. The team and all the workflow processes are all smooth and convenient for me. Thanks to the quality of its fulfillment and careful attention to details, I didn’t have to worry about other processes. I can say that our cooperation has been and still is based on trust.

Currently, we’re refactoring a store by moving to more up-to-date technology and design with SoftBlues in September 2019 and this stage is still in progress.

What service was provided as part of the project?

E-commerce Development

What is it about the company that you appreciate the most?

I could call them any time and get answers to all my questions I could possibly have. They have provided feedback on all my ideas and would offer me a solution immediately online, providing a preliminary estimation. They are very attentive to details, and this is in fact what I needed. They would not only perform tasks, but approach wisely and do them right, or even tell me what is not necessary.

What was it about the company that you didn't like which they should do better?

Nothing comes to my mind.



Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

We have worked with Softblues several times (they have worked on the design of our website and have created custom features and plugins) and each time it has been a pleasure. Ivan and his team are very professional, responsive and their work is excellent. We are looking forward to working with them again in the future and would definitely recommend them.

What service was provided as part of the project?

Web Development, Software Development

Dmitry Romanov

A PWA for internal HR management

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

We’ve hired SoftBlues to develop a tech solution to automate and monitor the operational and processes all over the company.
Some of the essential HR processes needed to be scaled, so we’ve hired SoftBlues to create a PWA that will:
manage the human resources in the whole group (nearly 300 people)
manage workflow and personnel
distribute tasks and track performance

We picked SoftBlues for cooperation after a detailed SWOT analysis of the candidates that we found online. The SoftBlues team picked up our vision very quickly, have asked all the detailed questions about the product, and overall demonstrated both tech and business expertise. In August 2019, SoftBlues started the PWA development with the priorly planned release in March 2020.

We appreciate their work, as they demonstrated a very proactive approach and engagement in the project. We liked the way they established smart budgeting with no additional actions that could be seen as overrated.
The structure of our workflow with SoftBlues, the speed, and communication patterns were more than we expected. We consider this approach to be a top-notch attitude today and essential, especially when working remotely.

As the project is ongoing, we can say that all the milestones of our project have been completed on time so far. Overall, we have found a trustworthy tech partner that we can rely upon and feel safe that everything goes according to the predetermined plan and enable us to achieve our business goals.

What service was provided as part of the project?

Software Development

Евгений Кугук

FieldBI - An innovation platform for agro-company management

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

We’ve hired SoftBlues as our technology partner to automate some of the essential business processes in our company so that we can optimize our costs and improve efficiency. SoftBlues was given the task of creating a custom platform that could effectively manage all our major operations such as:
managing the land registry
obtaining geo-data on land
tracking soil fertility
analyzing crops using images captured by drones
managing personnel
distribution and task performance

The platform has a strategic meaning for the development of our company and we’re planning not only to apply it to our company processes but also to promote it as a product to our counterparts. SoftBlues has a very product-oriented approach. They listened to our requirements thoroughly, asked numerous questions and provided us with
a few useful insights into user experience. They’re proactive and at the same time they seem to allocate the project’s budget wisely. Everything goes to the predetermined plan and we feel safe in terms of our short-term and long-term business goals achievement.

We workflow is well-structured. The teams demonstrate a high level of responsibility at every stage of our cooperation. We defined our project milestones and all the project’s stages have been completed on time so far. We conduct everyday meetings and run two week sprints followed by retrospectives. The team is really engaged and you sense that every time you talk to them. All of our project is coordinated in Jira and we find it very effective and transparent.

Overall, SoftBlues has been meeting all our expectations and we would recommend cooperation with this software development firm.

What service was provided as part of the project?

Software Development

Company Response

Working with your company has been a great experience for us and we hope that our project will make a considerable change in the way your company develops.

Posted on Jan 27, 2020