Soto Group

J-Tech Systems, ANZ's largest packaging group, needed to launch Naturpac, a sustainability brand challenging industry habits where 85% of Australian produce packaging was unsustainable. We delivered comprehensive sustainability brand launch including complete brand identity with compelling narrative, consumer education platform EcoLearn, influencer campaigns, ongoing marketing with in-person programmes at major shopping centres and partnerships with 100+ councils. The result: brand trust grew from 23% to 78% within two years, EcoLearn receives 1,000+ monthly views, programmes became highly demanded ongoing offerings at Stockland and Westfield centres, and 6.2 million kilos of packaging diverted from landfill through brand adoption.

Chemrose, an Aboriginal-owned sustainable cleaning chemicals supplier to government and corporate sectors, needed to modernise their brand and digital presence while authentically honouring Indigenous heritage. We delivered culturally respectful brand transformation including website audit, new website with advanced functionality and SEO optimisation, graphic design celebrating Indigenous ownership, and targeted digital strategy. The result: 400% increase in site visits within six months, 90% increase in organic enquiries including major corporate clients, 40% brand awareness lift, industry awards including Avetta Best Diversity Supplier Award 2023, and successful positioning for scalable growth while celebrating Aboriginal ownership.

Australian fintech startup Gro Infinity needed to establish digital presence for their superannuation management platform while building trust in complex financial category. We delivered comprehensive fintech brand development including strategic branding, user experience design, and sophisticated web app calculator with lead funnel functionality. The result: credible fintech brand positioning, effective lead generation tool, accessible user interface balancing technical complexity, and scalable digital foundation for growth in competitive superannuation technology sector.

Celebrated Perth chef Riki Kaspi needed to unify her fragmented business streams. wholesale spice range, cooking school, and personal brand into cohesive ecommerce presence. We delivered integrated brand refresh with comprehensive brand audit, unified visual identity system, and complete digital transformation including ecommerce website redesign with optimised shopping experience. The result: strengthened brand recognition, enhanced ecommerce performance, streamlined customer journey, and clear market differentiation as Perth's leading Middle Eastern and Moroccan culinary authority.

Leaders Lobby, Perth's premier leadership coaching and networking organisation, faced IP conflicts requiring an urgent rebrand while maintaining community trust. We delivered strategic brand transformation through brand audit, interactive stakeholder workshops, and comprehensive brand strategy including positioning, messaging architecture, visual identity system, and implementation roadmap. The result: seamless brand transition that retained existing members, strengthened market position, and created scalable foundation for future growth.

Client
Freshlogic, a leading horticulture data analytics company providing insights across the fresh produce supply chain.

Challenge
Freshlogic’s existing brand and website no longer reflected the advanced, innovative nature of their services. They needed a refreshed identity, stronger online presence, and improved visibility to reinforce their market leadership in horticulture branding.

Solution

• Brand refresh with updated identity and strategy to reflect expertise and innovation.

• SEO-first website with optimised service pages to increase organic traffic and showcase offerings.

• Integrated marketing (email, social, off-page SEO) to amplify visibility and engagement.

Results

• Brand trust increased by 19%, boosting adoption.

• Share of voice grew from 10% to 18.74%.

• Outperformed industry leaders IbisWorld and Statista for “fresh produce research.”

• Enhanced brand awareness, digital presence, and market positioning.

Client
Arktika Vodka (Edgemill Group) - a premium vodka brand inspired by the mystique and endurance of the Arctic.

Challenge
In a saturated vodka market, Arktika struggled to connect its rich heritage with modern consumers. Its digital presence lacked storytelling impact, limiting engagement and market visibility.

Solution
Soto Group redefined Arktika’s brand identity and positioning through:

• Strategic storytelling that tied the vodka to Arctic adventure and resilience.

• Digital transformation with an immersive website and integrated marketing campaigns.

• Refined market positioning to target adventure-driven, premium spirit consumers.

Results

• Strong uplift in consumer engagement and loyalty.

• Increased digital visibility, branding and market share.

• Successful brand repositioning as a premium vodka brand with a distinctive narrative.