Stellites Technologies LLP

Company Overview

CRGPlans operates in a specialized niche, necessitating a strong brand presence to effectively compete. The company leveraged both SEO and paid advertising to dominate key search terms, ensuring visibility in a crowded market. While traffic volumes were initially modest, strategic efforts positioned CRGPlans prominently in Google search results for crucial terms.

2. Website Development

Challenges

• Design Improvement: The existing website design failed to meet Google’s Page Speed standards, necessitating a redesign.
• Pixel-Perfect Development: Implementation of UI designs using WPBakery Page Builder was essential for optimal aesthetics and functionality.
• Responsiveness: The website needed to be fully responsive and compatible across major browsers.
• Technical SEO: Comprehensive technical SEO was required to enhance search engine visibility.
• Speed Requirements: The goal was to achieve a Google Page Speed score above 90.
• Content Enhancement: Development of dedicated pages and inclusion of multimedia, like videos, to enrich user experience.

Solutions

1. Requirement Gathering: Conducted detailed discussions to understand project requirements.
2. Pixel-Perfect Development: Implemented designs meticulously using WPBakery Page Builder.
3. Quality Assurance Testing: Utilized LambdaTest for extensive QA testing to ensure cross-browser compatibility and responsiveness.
4. Technical SEO Implementation: Ensured all technical SEO aspects were addressed thoroughly.
5. Speed Optimization: Achieved a Google Page Speed score of 90+ on both desktop and mobile platforms.
   • Screenshots of improvements included.
6. Ongoing Maintenance: Provided annual website maintenance services to keep the website updated.

3. SEO Strategy

Challenges

• Performance Issue Identification: Interpreting data from Google Search Console to identify specific performance issues was complex and required deep analysis.
• Query Optimization: Identifying and optimizing for trending queries while maintaining content relevance posed a significant challenge.
• Internal Linking Strategy: Effectively leveraging internal links required a strategic approach to avoid overwhelming users.
• User Behavior Analysis: Analyzing user behavior through tools like Google Analytics and Microsoft Clarity highlighted friction points but interpreting this data for actionable insights was challenging.

Strategy Implemented

1. SEO Focus: Targeted high-value, industry-specific keywords to enhance visibility in niche search results.
2. Website Design Optimization: Redesigned the website to comply with Google’s Page Speed standards, improving load times and overall performance.
3. Spam Removal: Identified and eliminated spam pages and unnecessary plugins from Google Search Console to enhance site quality.
4. Dedicated Service Pages: Created comprehensive pages for all services, ensuring each catered to visitor needs.
5. Focused Content Development: Prioritized content related to school funding services, including specific pages addressing this topic.

Solutions

1. Identifying Performance Issues: Developed a structured approach to analyze metrics such as CTR, impressions, and average position to identify underperforming pages and optimize for improved performance.
2. Query Optimization: Conducted detailed keyword analysis using Google Search Console to align content with trending queries, including both updates to existing pages and the creation of new, relevant content.
3. Leveraging Internal Links: Conducted an internal link audit and developed a content cluster strategy to enhance user navigation and SEO while avoiding excessive linking.
4. User Behavior Analysis: Combined quantitative metrics with qualitative insights to identify and address user journey pain points, leading to streamlined layouts and improved CTAs, resulting in higher engagement and conversion rates.

Company Overview:
ALL IN Therapy Clinic is a service provider focused on delivering counseling and therapy services with a blend of therapy and medications. They offer personalized therapy solutions, catering to real people. (Website: allintherapyclinic.com)

Website Development

Challenges:

1. Development of a pixel-perfect website using the Elementor Page Builder to match the provided UI designs.
2. Ensuring the website is responsive and works smoothly across all major browsers.
3. Implementation of technical SEO from the ground up to enhance visibility on search engines.
4. Achieving a Google Page Speed Score of over 90 for both desktop and mobile versions.

Solutions:

1. Requirement Gathering: A thorough understanding of the client’s needs and expectations was established at the initial stages of development.
2. Pixel-Perfect Development: The website was built using Elementor Page Builder, ensuring that the final output was pixel-perfect and adhered to the design specifications.
3. Quality Assurance (QA): LambdaTest was used to carry out extensive QA testing, ensuring cross-browser compatibility and responsive design.
4. Technical SEO: Comprehensive technical SEO strategies were implemented to ensure all search engine optimization standards were met.
5. Page Speed Optimization: The website was optimized to achieve a score of 90+ on both desktop and mobile devices as per the Google Page Speed Score.
   • Screenshots were provided to the client showcasing the achieved speeds.
6. Annual Website Maintenance: Ongoing maintenance services were set up to ensure the website remains up-to-date and performs optimally.

SEO Strategy & Optimization

Challenges:

1. Identifying Performance Issues: Understanding and addressing performance bottlenecks using data from Google Search Console.
2. Query Optimization: Optimizing content for trending queries while maintaining content relevance.
3. Leveraging Internal Links: Enhancing the internal linking structure to improve SEO and user navigation.
4. User Behavior Analysis: Using behavioral data from Google Analytics and Microsoft Clarity to eliminate user journey roadblocks.

Strategy Implemented:

1. Targeting Low-Difficulty Keywords:
   • The team focused on low-competition keywords with high search volume, such as "100 therapy questions" and "a kid can go to therapy while at school."
   • This approach yielded quick traffic gains with minimal effort.
2. Content Expansion:
   • Supporting content such as blog posts, FAQs, and guides were created to enhance rankings for the targeted keywords.
3. Internal Linking Strategy:
   • A thorough internal linking audit was conducted to strengthen content clusters and improve user navigation while boosting SEO performance.
4. Page Speed Optimization:
   • Slow-loading pages and high bounce rates were identified using Google Analytics and Microsoft Clarity.
   • By optimizing these pages, the team improved both retention and conversion rates.
5. Competitor Analysis:
   • Top-performing competitors were analyzed to identify successful strategies, which were then adapted to the client’s content for better results.
6. Behavioral Analytics:
   • Heatmaps and session recordings from Microsoft Clarity were analyzed to refine the user experience and eliminate friction points.

SEO Solutions:

1. Performance Issue Resolution:
   • A systematic analysis of metrics like CTR, impressions, and average position identified underperforming areas. Key performance bottlenecks, such as slow page load times, were optimized to enhance the website's overall functionality.
2. Query Optimization:
   • Trending queries were identified, and the team updated content to better align with user search intent, resulting in improved rankings and engagement.
3. Internal Link Optimization:
   • Internal linking within relevant content clusters was strengthened, distributing link equity and enhancing both SEO and user experience.
4. User Journey Enhancement:
   • Using insights from Microsoft Clarity and Google Analytics, the team refined the website’s layout and calls-to-action (CTAs), resulting in improved engagement and higher conversions.

Results:

• Improved User Experience: A responsive, high-speed website delivering an enhanced user experience.
• SEO Gains: Targeted keywords ranked on the first page, leading to higher organic traffic.
• Increased Engagement: Through behavioral insights, friction points were removed, increasing user retention and conversion rates.

Company Overview:
VOYA Boutique Hotel is a luxury hotel located in Havana, Cuba, offering a premium experience to travelers from around the world. (Website: voya-havana.com)

Challenges:

1. Custom theme development to match the luxury branding of the hotel.
2. Create dynamic modules so that the client can update content without needing a developer.
3. Pixel-perfect website development based on detailed UI designs.
4. Ensure the website is responsive and functions well across all browsers.
5. Implement robust technical SEO for better search rankings.
6. Achieve a Google Page Speed Score above 90.
7. Integrate with a hotel booking software to streamline the booking process.

Solutions:

1. Conducted detailed requirement gathering to understand VOYA’s needs.
2. Developed a pixel-perfect website that adhered to the provided UI designs, ensuring an aesthetically appealing interface.
3. Built a custom theme tailored specifically to VOYA's branding and luxury image.
4. Created dynamic modules, allowing the hotel team to make future updates and changes without technical support.
5. Performed thorough QA testing to ensure the website is responsive and works smoothly across all major browsers.
6. Implemented technical SEO strategies, ensuring the website is optimized for search engines.
7. Achieved a 90+ Google Page Speed Score on both desktop and mobile, providing a fast and seamless user experience.
   • Screenshots showing high performance on Google Page Speed Score.
8. Provided ongoing annual website maintenance services to ensure the website remains up-to-date and functional.
9. Successfully integrated the hotel's booking software, making the booking process intuitive and user-friendly for guests.

Improvements:

• Enhanced user experience with a luxury-themed, responsive, and fast website.
• Easy management of website content through dynamic modules.
• SEO improvements leading to better search visibility.
• A seamless booking process through the software integration, boosting customer satisfaction.

Company Overview:
Security Gladiators is an online and mobile security platform aiming to provide top-notch security solutions for its users.

Challenges:

1. Develop a pixel-perfect website based on UI designs.
2. Ensure the website is responsive and cross-browser compatible.
3. Implement technical SEO for optimal search engine performance.
4. Achieve a speed score above 95 on Google Page Speed Score for both mobile and desktop.

Solutions:

1. Collected detailed requirements from the client.
2. Delivered a pixel-perfect website aligned with the UI designs.
3. Conducted QA testing to guarantee responsiveness and compatibility across all major browsers.
4. Implemented comprehensive technical SEO strategies.
5. Achieved a perfect 100/100 score on Google Page Speed for both mobile and desktop versions.
6. Provided annual website maintenance to ensure consistent performance and updates.

SEO Challenges:

1. The need for a reliable, experienced SEO team to rank keywords on the first page of search results.

SEO Solutions:

1. Developed and executed a long-term SEO strategy.
2. Successfully ranked key terms on the first page of Google.
3. Conducted competitor analysis to refine and improve SEO strategies.

Improvements:

• Significant ranking improvements for key search terms.
• Enhanced website speed and performance.
• Ongoing maintenance and SEO have positioned the company as a leader in its field.

Company Overview
Amay Digital provides digital marketing services and sought to expand into website design and development.

Challenges

1. High costs of hiring local digital marketing employees, making the company less competitive.
2. Wanted to start providing website design and development services from scratch.
3. Struggled with quality control.

Solution
Stellites provided dedicated resources to enhance efficiency and reduce costs:

1. 1 Full-time Senior Digital Marketing Project Manager for UK business hours, skilled in client coordination, team management, strategy, and leadership.
2. 4 Full-time Senior Digital Marketing Executives with expertise in Google Ads, SEO, social media marketing, copywriting, and brand creation.
3. 1 Full-time Senior Full Stack Web Developer proficient in WordPress, Shopify, Wix, and other platforms, handling speed optimization, technical SEO, and custom theme/plugin development.
4. 1 Senior UI/UX & Graphics Designer experienced in UI/UX design, prototyping, and using tools like Figma, Adobe Photoshop, and Illustrator.

Tools & Resources Provided by Stellites

• ChatGPT Premium, Canva Premium, Elementor Pro, Figma, and Hootsuite.
• Technical support, free QA testing, resource manager, and account manager.

Improvements

1. 50% increase in year-on-year revenue.
2. 30% reduction in operational costs.
3. 30% time savings for the founder.
4. Improved SEO rankings, website functionality, and paid and social media campaigns.
5. Increased client inquiries.

Key Benefits

• Access to top 5% talent with managed HR and operations.
• Enhanced quality control and smooth project handovers.

ITI Digital - SaaS Solutions for the Travel Industry

Company Overview  
ITI Digital specializes in SaaS solutions for the travel industry, helping clients streamline operations and enhance digital engagement.

Challenges
1. High hiring costs for local employees made the company less competitive.
2. Required:
   - 1 full-time web developer experienced in WordPress, Wix, HubSpot, and custom CMS (JavaScript).
   - 2 full stack developers (NodeJs, Angular, React, MongoDB) for travel software development.
   - 2 digital marketing executives with travel industry experience.
3. Faced issues with unreliable freelancers and inconsistent quality control.

Solution  
Stellites provided dedicated resources at competitive prices, offering:
1. 2 full-time senior digital marketing executives working in EST hours, skilled in SEO, Google Ads, social media marketing, and content creation.
2. 1 full-time senior web developer, proficient in WordPress, custom themes, speed optimization, and technical SEO.
3. 2 senior full-stack developers for software maintenance and feature development in UK business hours.

**Tools & Resources Provided**  
- Tools like Elementor Pro, ACF Pro, ScreamingFrog, Canva Premium, and ChatGPT Premium.
- Support from a technical guru, resource manager, and free QA testing.

Improvements
1. 25% increase in year-on-year revenue.
2. 35% reduction in operational costs.
3. 15% growth in custom travel software customers.
4. Improved website functionality and quality.
5. Enhanced paid and social media campaigns.

Key Benefits  
- Access to top 5% talent.
- Managed HR, operations, and legal support.
- Improved quality control and business efficiency.

Website Development & Maintenance

• Custom Theme Development
• Complex Web Designs converted into Pixel Perfect Website
• Ability for admin to update all content and images
• Ability for admin to create new pages from the template
• Custom Skin Assessment Quiz Module Development
• Custom Menu Development
• Custom Mobile Menu Development
• 90 Google Page Speed Score
• Zoho Form Integration

Stolber (https://stolber.com)STOLBER Digital Marketing Agency, with over 25 years of experience, specializes in digital marketing, SEO, and web development. Known for data-driven strategies and seamless website integration, they deliver efficient, secure, and user-friendly solutions, making them a trusted partner for diverse project needs.

Challenges

1. High operational costs.
2. Limited ability to handle multiple CMS frameworks.
3. Inconsistent freelancers.
4. Difficulty maintaining quality control.

Solution

Stellites provided a dedicated team of top-tier talent, working across time zones with a focus on cost-efficiency and quality. The solution included:

1. Project Manager: Full-time, CST business hours, skilled in communication, client coordination, team management, and strategy optimization.
2. Digital Marketing Executives: Two full-time and one part-time, handling Google Ads, SEO, Social Media, and branding.
3. Web Developer: Full-time, UK hours, experienced in WordPress, Shopify, Wix, Webflow, and custom development.

Tools Provided: ChatGPT, Hootsuite, Canva, Elementor Pro, WP Rocket, and more.

Results

1. 40% revenue increase.
2. 35% cost reduction.
3. Founder saved 25% of their time.
4. Improved client SEO rankings and website quality.
5. Better-performing paid and social media campaigns.
6. More client enquiries.