Straight4Ward Consulting & Marketing

About Straight4Ward Consulting & Marketing

Straight4Ward Consulting & Marketing is a visibility strategy firm in Perrysburg, Ohio. We help service businesses and e-commerce brands get found and recommended where buyers now look: in Google search and in AI answers from ChatGPT, Perplexity, Gemini and Google’s AI Overviews.

How we work

Every engagement starts with a baseline of what Google and AI tools say about your business today. That shows where you’re missing, where you’re described inaccurately, and which sources the AI platforms trust. From there, our Visibility Stack framework works through three layers:

• Position: clear messaging, built with the StoryBrand framework, that tells buyers and AI tools exactly who you help and what you do.
• Proof: the reviews, case studies, profiles and mentions that make your business credible enough to recommend.
• Path: pages and journeys that move a buyer from the first search to the first call.

What we do

• Answer engine optimization (AEO): content and structure that AI tools can read, trust and cite.
• SEO and AEO combined: rankings in Google and visibility in AI answers, built on the same foundation.
• Visibility strategy: a plan for where your business needs to show up, and what it will take.
• Customer journey work: mapping how buyers find, compare and choose you, and fixing the points where they drop off.
• Websites built to be found: design and development as part of a visibility plan, including Shopify and e-commerce stores.

Why work with us

AI Visibility Strategist Cassie Egli built her approach as a business owner, through the 2007 recession and the 2020 pandemic. A clear marketing framework grew her sales 25%, social engagement 541% and website visits 252%.

That same approach now guides our client work. Our published case studies document the results, including more than 1,200 AI citations for one client.

Find out what AI says about your business

Book a free strategy chat, and we’ll show you where your business stands in Google and AI search today and what to fix first.