Digital Marketing is the series of actions that help you achieve your organization’s goals through online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around your business. To be clear, a strategy is just a plan of action to achieve a desired goal, or multiple goals.
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Search Engine Optimization - Why do you have a website? What’s Your End Goal? Of course the end goal is to increase your business revenue through your E-commerce website, which means… You need to have a website that converts. In order to have a website that converts, you’ll need traffic you can convert. In order to have a website that converts, you’ll need traffic you can convert. To generate traffic that converts, you need for people to be able to find your website when… They’re looking for you, or fhey’re having a problem, searching for a solution, and your product/service solves their problem. It all comes down to being able to be found in a Google search. This is exactly what our SEO service does.
Social Media Marketing - Whether you’re building a brand or simply wanting to cast a wider net to grow your business, Social Media Optimization (SMO) is your ticket to achieving both of these strategies. SMO enables you to capture leads from across all these platforms and direct them back to your website where you offer your products or services. In the case of brand building, you have the opportunity to drive traffic from one or more of these platforms to your primary channel be it YouTube, Instagram, Facebook or other network. The key to tapping into all that traffic is with engaging content that people want to share. Great content - sharable content - viral content is the key to growing your fan base.
If you want to show up at the top of Google Search Engine Result Pages (SERPs) as fast as possible, then Search Engine Marketing (SEM) is your ticket. SEM (paid advertising) is the Number One choice of all of the major brands around the world – because it works.
Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find your content when they look for you or your business on the Internet. Negative comments no matter the source are bad for business. Of course you want to address customer or client concerns head on, but the only way to out maneuver an unscrupulous foe is to protect your keyword rankings and in turn your coveted search positions.