Studuo

Host is an essential vacation rental tool, crafted by hosts for hosts. Simplifying scheduling, communication, and instant payments. The goal is to transform the company's digital presence by revamping both the UI/UX and branding. We aim to create a cohesive and visually appealing experience that reflects the brand values, increases user engagement, and boosts brand recognition.

Challenges: Our challenge ensuring a consistent and smooth user experience throughout the entire user journey, from booking management to staff communication to payment, can be challenging, especially when integrating multiple features seamlessly.

Designing for scale as 'Host' grows in terms of users and features without sacrificing performance and usability is a long-term challenge.

The vacation rental management tool market is competitive, with established players. 'Host' must find a unique selling proposition and create a UI/UX that stands out in a crowded field.

Solution: The logo and the colour palette used is simple, unique, scalable & versatile with an emotional touch to it! The new brand aimed to evoke positive emotions associated with hosting and vacation rentals, such as comfort, relaxation, and hospitality. Creating an intuitive and easy employee management that helps track the overall team performance along with assigning tasks & checking of the current bookings made. 

With Host coordinating and staying in touch with the team has never been easier. Personalizing their tasks, schedule and get daily employee report!

The colour palette that reflects the brand's warm and welcoming & trustworthy personality. Soothing blues and pink, as mentioned in the brand's colour palette, can be integrated into the logo.

The UI displays a wealth of information about bookings, team communications & performance, and property reports without overwhelming the users. Achieving the right balance between information density and a clean, uncluttered interface is challenging but the real need!

Imagine VC is a venture firm that invests in people and businesses that leverage the power of imagination to create new and innovative solutions. With our help, they aim to position themselves as a firm that turns dreams into reality and make a positive impact on the world.

Challenges: Our ultimate task was to distill the potency of imagination into a visual language that exudes simplicity, resulting in a captivating brand identity.

It was crucial for the brand essence to transcend linguistic, cultural, and background barriers, resonating universally, and possessing an enduring aesthetic that remains timeless

Solution: The dynamic gradient of purple and magenta infuses the brand identity with a youthful & refreshing appeal, setting it apart from other venture capital firms on a global scale. Re-imagining imagination with a fresh and unique approach, using simple elements
The effortlessly sketched look captures the essence of individuality, serving as a visual metaphor for the boundless creativity found within each person's imagination. The letters im in the wordmark thus become the standout feature of the brand within the brand identity and the visual language.

Stashfin is a leading financial services platform with a mission to provide access to fair, fast, affordable and transparent financial products for millions of borrowers across India. By providing a simple, clean, efficient and easy to navigate digital platform, it empowers individuals in helping to take charge of their financial health.

Challenges: Our challenge was to design something that relates to both the blue-collared jobbers along with the young audience of India looking for loans. The brand revamp kept the old identity alive while still looking fresh and compete with modern fintechs.

Solution: Fresh approach on the familiar red-blue identities of existing banks and financial institutions of India. Using the brand mark as a device to always cue growth, progress and better life

Cool combinations of solids and gradients to make the brand language less monotonous and a little new-age for the younger audience. Sleek designs for credit cards with a personalised touch.
Marketing collaterals that look uber cool and make the brand stand out for the audience that typically gets exposed to average designs out of ignorance.

We envision bridging the gap between the consumer & skin care science, being Indias most trusted and loved hair & skincare brand. A clean, ethical and super-minimal skincare brand.

Challenges: The main challenge was to fit the long brand name in a crisp design to make it look luxurious and minimal. The brand was constructed in a way that it appeals the kind of audience that likes minimal, clutter-free and clean visuals while being honest about the constituents of the product.

Solution: The logomark is responsive and is carefully crafted to look elegant in packaging of all shapes and sizes making it timeless. Intricate graphic style with a swag of silver to make gifting more exclusive and drool-worthy.
The combination of black and white with sage green hints nature as a seamless translation of class and style. The brand essence is also communicated via its social handles in a friendly manner. The combination of black and white with sage green hints nature as a seamless translation of class and style. The brand essence is also communicated via its social handles in a friendly manner.

Kea Cosmetics is all about empowering women to create their own look.
The products are designed for the Indian market, celebrating Indias rich cultural heritage.

Challenges: The market today is saturated with a lot of beauty and skincare products that constantly compete with each other for the consumers attention. Our task was to construct an identity that truly stands out and represents the nature of the target audience - the young Indian woman

Solution: A colourful, quirky and Indie style of illustrations that brings out the quirk in young Indian women. Identity that can be adaptable in various materials and a wide range of colour palette

The master brand pattern comprises of elements like flowers, paisley, leaves, etc. all signifying a combination of modern and traditional India. The little star in the logomark adds the bling factor to the identity white sitting perfectly with the custom designed typography.

Finsara is a forward-thinking financial services startup based in India. They are on a mission to provide accessible credit solutions to underserved populations and empower them to establish a credit history.

Challenges: Cultural Diversity: India's diverse culture requires a design that resonates with various regions, languages, and traditions while maintaining a universal appeal. Financial Literacy: Addressing the varying levels of financial literacy among users, ensuring simplicity, and providing education within the product. Trust Building: Overcoming skepticism around financial products and establishing trust, especially among those new to credit. User Accessibility: Ensuring the platform is accessible to users with varying tech savviness and different devices.

Solution: User-centric design & socio- culturally sensitive UI/UX & brand identity is the need of the hour for inclusive and risk-averse credit products. The app is made in a way that represents various segments of the Indian population, considering factors like age, language, and tech proficiency.
We made sure the brand is scalable enough to support multiple languages commonly spoken in India. We creation of design assets for marketing and promotional materials play an important factor in connecting with the tier 2 and tier 3 places.

The user interface is intuitive, user-friendly for a digital interface of a credit product. The quick & hassle-free onboarding process makes it easy to get access to quicker credit.

We had an intensive process to sketch out and develop culturally relevant icons, images, and color schemes inspired by India's diverse heritage.

If investing can make you rich, then why doesnt everyone do it? Because it is boring. And filled with jargon. It feels like an exam, when it should feel like a date. Liquide makes investing infinitely more fun by making investment accessible.

A user-friendly platform offering investment advice with an emphasis on educating novice investors. Enhance the trading experience with interactive and immersive elements.

Our challenge entailed immersing ourselves in the realm of investing, acquiring knowledge firsthand, before guiding others through the same journey. Our aim was to inject an element of enjoyment, intrigue, and simplicity into the investing experience, catering to both novice investors and seasoned individuals who have been a part of the investment landscape for years. Some other changes faced were: Simplify without oversimplifying. Present financial data in a user-friendly way. Keep gamified elements engaging but not overwhelming. Offer comprehensive education without overwhelming users.

Solution: The brand needed to stand out from the sea of all fintech platforms and have to breakaway from being a traditional looking securities platform. Hence we took a modern and futuristic approach and tried jazzing everything up. We addressed certain points in a certain way: User-Friendly Interface: With intuitive navigation while keeping a clear and concise information presentation. Educational Resources: Animated tutorials & interactive explainers Gamified Features: Motivating and engaging users through interactive onboarding, simulations, achievement badges, coins and levels / leaderboards. Real-time Data: We ensured the platform is easy to navigate & understand the real time data. Eg: the portfolio reports, stock insights and much more Implement responsive design for mobile and desktop. Build trust and credibility.