Takt Ventures

Primasun, an Alphabet-backed precision health company, partnered with us to create an industry-defining digital experience that would revolutionize how people think about sleep health. They needed a website that combined cutting-edge technology, engaging design, and a multi-channel marketing strategy to educate audiences and establish their brand as a leader in sleep innovation.

Our solution was a high-performance, headless CMS-powered website, integrating Contentful with Gatsby for speed, security, and scalability. A modular design system allowed for seamless updates, while subtle animations and video backgrounds enhanced engagement without sacrificing accessibility.

To amplify Primasun’s launch, we executed an SEO-driven content strategy and multi-channel marketing campaigns across LinkedIn, Instagram, and Reddit, challenging perceptions about sleep and driving traffic to their Resource Hub. A custom photoshoot brought their brand story to life, boosting engagement across B2B and B2C audiences.

The results were game-changing—Primasun’s website positioned them as a thought leader in sleep health, earning multiple industry awards and increasing brand awareness. By merging brand strategy, UX design, and digital marketing, we helped Primasun lay the foundation for their Sleep Movement and establish a powerful presence in the healthcare industry.

NYU’s Casa Italiana Zerilli-Marimò partnered with us to redefine their digital presence, ensuring their brand reflected both their rich Italian heritage and their role within New York University. The challenge was to create a platform that seamlessly integrated with NYU’s identity while highlighting Casa Italiana’s commitment to cultural preservation, academic engagement, and public events.

Through strategic brand messaging, UX research, and visual design, we crafted a website that balanced tradition with modernity. By refining their messaging and creating a cohesive, SEO-optimized digital experience, we enhanced user engagement and accessibility. The new platform blended NYU’s iconic purple with sophisticated Italian-inspired design elements, making Casa Italiana’s offerings more discoverable and compelling.

The results were transformative: within months of launch, the website saw a +70% increase in organic search traffic, a +80% rise in event participation, and a +52% boost in new users. By aligning brand strategy with web design, we positioned Casa Italiana as a cultural cornerstone at NYU, strengthening its role in fostering global appreciation for Italian heritage.

Visit the live website (https://www.casaitaliananyu.org/) or see the full case study on our agency website (https://takt.inc/case-study/nyu-casa-italiana/).

Wonder Media Network: A Brand and Digital Evolution

Wonder Media Network (WMN), a women-owned podcast production studio in NYC, partnered with us to redefine their brand identity and digital presence. As they expanded into a full-service creative agency specializing in audio storytelling, they needed a website that showcased their expertise, engaged B2B clients, and highlighted their mission-driven content.

Through in-depth brand strategy workshops, UX research, and competitive analysis, we crafted a high-performance website that blended functionality with storytelling. Key features included a custom audio player, dynamic animations, and a seamless, SEO-optimized user experience designed to drive engagement and accessibility.

Our strategic branding and web design positioned WMN as a leader in the podcasting space, elevating their industry presence. Within a year of the website launch, WMN was acquired by Acast, one of the world’s largest podcasting platforms. The project also earned three Web Excellence Awards, setting a new standard for immersive, branded digital experiences in the media industry.

Visit the live website here (https://wondermedianetwork.com/) or see our full case study on our website (https://takt.inc/case-study/wonder-media-network/)