TECHVED CONSULTING

Usability feedback from kids and their parents helped Voot kids launch an improved and user-centric entertainment app.

Problem Statement

To gather insights from young kids and their parents about the usability of this app. Also, to understand the view of the parents about monitoring the screen time of their child.

Challenge:

• To make kids and their parents feel comfortable so they are at ease while they interact with us.
• Carrying out role plays to understand the behavior of content consumption by young kids.
• To determine how comfortable parents are with the time spent by their kids on the digital platform.

Solutions:

• Content Preference: Provided an understanding of the content preferred by Indian parents of their kids on the app
• App Usability: Identified hurdles in navigation and discoverability of content by kids while they explored the app
• Our Recommendations: Design recommendations were provided on the basis of insights discovered during the research sessions. 

Results

• Voot kids have combined learning and fun in one single app for young kids. With e-books, quizzes, inbuilt dictionary, storytelling, etc. they have made the perfect app for children.

• This app is also liked by parents as they can track and monitor the activities of their child on the app. This gives them a sense of security.

  • App Downloads: 1 Million+

  • Google User Rating: 3.8

  • Paid Conversions increased by 6%

  • Min. of watch time per month: 7.5 B