TECHVED CONSULTING

Usability feedback from kids and their parents helped Voot kids launch an improved and user-centric entertainment app.

Problem Statement

To gather insights from young kids and their parents about the usability of this app. Also, to understand the view of the parents about monitoring the screen time of their child.

Challenge:

• To make kids and their parents feel comfortable so they are at ease while they interact with us.
• Carrying out role plays to understand the behavior of content consumption by young kids.
• To determine how comfortable parents are with the time spent by their kids on the digital platform.

Solutions:

• Content Preference: Provided an understanding of the content preferred by Indian parents of their kids on the app
• App Usability: Identified hurdles in navigation and discoverability of content by kids while they explored the app
• Our Recommendations: Design recommendations were provided on the basis of insights discovered during the research sessions. 

Results

• Voot kids have combined learning and fun in one single app for young kids. With e-books, quizzes, inbuilt dictionary, storytelling, etc. they have made the perfect app for children.

• This app is also liked by parents as they can track and monitor the activities of their child on the app. This gives them a sense of security.

  • App Downloads: 1 Million+

  • Google User Rating: 3.8

  • Paid Conversions increased by 6%

  • Min. of watch time per month: 7.5 B

USER EXPERIENCE DESIGN

The Angel Broking app is a one of its kind app which provides a one-stop solution for all your wealth management needs. Techved collaborated with Angel Broking to create an app which is highly intuitive and user-friendly in design to foster a transition from being a stock broker advisory app to a wealth management app. The measurement of success for the app was the number of downloads and conversions.

KEY ESSENCE

• GAMIFICATION: With the application of game design elements and intelligent notifications, Techved managed to proactively engage customers with a simple and succinct design flow

• STREAMLINED EXPERIENCE: Techved achieved an ideal user experience by understanding the consumer psyche, integrating various wealth management solutions and applying a synchronised engagement strategy.

• ENERGIZING INTERACTIONS: Techved's focus was on details and micro-interactions tailored to attract attention to important focus points in the user journey.

RESULT

• The Angel Broking app received a tremendous response and acted as one of the consumer acquisition modes for Angel Broking. Angel Broking strengthened its position as a stock broking house in India with this app.

USER EXPERIENCE DESIGN

Tata Capital is one of the most reputed and top NBFC providing financial solutions. It has numerous interfaces for the different needs of its business customers. Techved's prime responsibility was to bring Tata Capital's ALL eggs under one basket, i.e. within a single website, with the ease of navigation and effortless functionality.

KEY ESSENCE

• INTUITIVE DESIGN ARRANGEMENT: With appealing visual language and maintaining the same level of functionality, Techved managed an intuitive design arrangement addressing all functionalities under a unified interface.

• UTILITY SYSTEM: Techved understood that people's interaction with respect to any financial service is complex and thus, succeeded in creating a seamless and easy to use utility portal.

• ADDRESSING STAKEHOLDERS: With an ambitious experience strategy catering to users' needs and aspirations, Techved seamlessly brought all the stakeholders under one roof.

RESULT

• The Tata Capital website turned out to be visually pleasing with streamlined technical functionality, thereby giving a smooth and delightful user experience.

USER EXPERIENCE DESIGN

Krispy is an on-the-go entertainment app by Hindustan Unilever. The app is targeting a young audiences who want to download and watch videos with an opportunity to earn cashback. Techved's task was to make an app with a user-centric design approach intended for a premium digital experience for Tier 2 and Tier 3 Indian cities. Thus, enabling users, even non-tech savvy, to have exceptional and seamless entertainment.

KEY ESSENCE

• USER ENGAGEMENT: User engagement is important to promote familiarity and brand loyalty. We at Techved achieved it with the Krispy app through the systematic content blast.

• CONTENT LAYOUT: Techved's contemporary yet visually appealing content layout acted as a perfect catalyst that kept users hooked for hours.

• SIMPLE NAVIGATION: With the use of Techved's patented Design Methodology, we succeeded in achieving an efficient and modern navigation design, further augmenting user engagement.

RESULT

• By means of a cognitive model approach, the newly launched app proved to be a great success story with a rating of 3.6 on Google Play Store. HUL continues to serve people with its digital entertainment app, thereby strengthening its brand loyalty.

USER EXPERIENCE DESIGN

Kotak 811 is the new age banking app with the main focus on customer acquisition through a digital platform. Techved collaborated with Kotak to create a seamless experience and to provide an intuitive interface. Our focus was to match their brand vision of being the most trusted and preferred financial service provider. Along with that, Kotak came to us with a notion that the bank account opening should be made easy for customers of all the strata of society.

KEY ESSENCE

• ASSISTIVE EXPERIENCE: With a utilitarian and human-centered design and approach, Techved managed to break new grounds by providing a platform to open bank accounts using their online identity.

• SEAMLESS INTERFACE: We embodied a collaborative design approach, keeping RBI guidelines in mind, excorticating all the complexities of the account opening process, and provide a highly secure experience.

• DIGITAL FIRST APPROACH: Digital-first approach along with process complexities posed as a challenge that was solved skillfully for the culturally disparate audience by Techved.

RESULT

• The Kotak 811 app turned out to be a one-stop app for all the banking needs especially customer acquisition. As a result, the app downloads skyrocketed.
• Better conversion online: Significant uplifts in form submissions increased due to an improved eye path.
• Time spent on site: More visitors drilling down deeper into the site quicker and acting on the calls to action.

USABILITY AUDIT - FROM PROTOTYPES TO SOLUTIONS

H&R Block is one of the largest tax filing website providing accurate e-filing of taxes. Techved was tasked to identify the reasons for drop-outs and optimize the pre-login flow for their m-site. We also had to identify the information priority during the taxation and non-taxation phase with the objective to increase the conversion between these periods.

ANALYSIS:

• ITERATIVE DESIGNS: Techved audited various clickable prototypes to check with the users from metro cities to identify the pain points resulting in drop-outs and fewer conversions.

• ENGAGING CONTENT INFORMATION: After a thorough analysis, Techved converted the pain points to provide an engaging content information strategy to create a winning destination for filing taxes.

• KEY TAKEAWAY: With iterative designs, Techved managed to identify and address various problematic areas and paved way for a better user engagement.

Problem Statement

To understand which version and prototype of the product did users prefer, and why, in terms of ergonomics.

Understanding user needs and feedback

Challenge:

1. Understanding user preference as there were many prototypes which were very different from each other in terms of look and feel and ergonomics.
2. Understanding how easy to carry, use and handle the physical product was directly from the users.
3. To gather insights about why users preferred a particular version of the laptop over the other prototypes.

Insight:

1. Study of the Indian Market: We helped understand the pain-points and expectations of users from different cultural backgrounds.
2. Better Understanding: Our in-depth report helped understand the likes and dislikes of the physical product.
3. Our Recommendations: We recommended solutions to make the laptops aesthetically appealing and usable for users

Results:

1. Our insightful report helped us understand what the users wanted in terms of the physical usability of the laptop. This helped them understand how they could modify the ergonomics and make it seamless to meet user expectations.
2. Our findings helped understand the user perspective of how the product should be and how the laptops could be made better in terms of ergonomics to enhance the overall customer experience.
   1. Higher Sales Turnover
   2. Better Customer Satisfaction
   3. High Value for Money
   4. Better Brand Perception

We built a personalized mobile Chatbot experience for the unique Home Insurance product with a seamless user journey specially made for the Indian audience.

Problem Statement

To introduce the new concept and create a user-friendly buying journey for the target audience. Also, to create a unique and human-like bot for the app.

Understanding business eco-system and users need

• 1. As this was a new concept for the Indian audience, we had to get an in-depth insight of their expectations.
• 2. To create an interactive and engaging conversational flow for the Chatbot for an Insurance platform.
• 3. To break through the traditional Chatbot interaction and create a unique human-like bot.
• 4. To create an intuitive interface for the buying journey of Home Insurance with its amenities like electronics, jewellery etc.
• 5. To integrate this interface in their existing app.

We pinned down required remedy for business and users:

1. Conversational Flow: We created an intuitive chatbot flow to keep the users engaged and maintain the conversation.
2. Simplified User Journey: We understood the client requirements and user needs and created a guided easy to use and seamless journey for users
3. Minimized the steps: With our expertise, we minimized the number of steps for users to reach the end goal on the app.
4. Innovative Form Filling: We redesigned the form filling process for the app to ensure the entire journey is quick and mobile and bot friendly.

Our Redefining impact

This insurance app turned out to be a one-stop app for all insurance needs

We digitally transformed their app to enable users to buy insurance on their own and created an easy to use conversational platform. Their target audience was pleased with the app and the Chatbot facility we created for them.

The personalized Chatbot we created was appreciated by users as it was quick, smart and easy to interact with. This helped them increase the customer satisfaction ratio and created a positive response to their new product.

With our expertise and strategic approach, we created a simplified and unique chatbot content flow to enhance the customer service for this leading Insurance company.

Problem Statement

To transform the lengthy and complex customer service content flow and reduce the average query handling time. Also, to personalize the voice and tone for the bot.

Understanding business needs and user requirements

Creating the right content strategy demanded a lot of brainstorming and precision to ensure that the conversational flow was user-centric.

• 1. We had to reduce the average query handling time keeping in mind that all the relevant information is provided.
• 2. To strategize personalized content and maintain a genuine conversational flow.
• 3. Understanding the geographical location, mindset and the background of the target audience to simplify the language for better understanding.
• 4. Bringing the customer to the centre of our narrative and also maintaining the focus on the services.

We pinned down required content strategy for the business and their users

1. We strategically created layers of a customer service conversational flow to meet Insurance needs and requirements
2. Curated Content Distribution: Based on the content capabilities and the organization objectives we defined the depth and structure of the flow of content
3. Created a Humanized Bot: We ensured that valuable and relevant content was created for users to extract maximum benefit.
4. Multi-lingual Content: To reach out to maximum number of people, we generated content in multiple languages. 

Our Redefining impact

With are expertise we not only help in increasing the customer satisfaction ratio but also reduced the average query handling time.

We helped them reduce the training time by crafting a content strategy that was not only easy to understand but also easy to execute.

1. Reduced Operational Cost
2. Increased Customer Engagement ration 
3. Reduced Lengthy Process Throughout 
4. Increased Operational Efficiency

We analyzed data gathered from the audit using various sources and heuristic parameters. This helped in understanding the business needs and providing solutions.

Problem Statement

To make their web app seamless and to enable users to interact and use the campaign management system efficiently.

Understanding user data results and providing conversion and adoption solutions

• 1. User could not navigate easily
• 2. The dashboard was not intuitive to keep users engaged
• 3. The look and feel needed to be more appealing
• 4. Interactions were not user-friendly

Recommendation to improve the user experience and the overall journey

1. Understanding User Behaviour: With our systematic methodology, we helped them understand the target audience and their interaction with the website. 
2. Suggestions to enhance the user experience were provided based on the audit insights
3. Our report helped them understand the needs of their target audience to increase the user engagement on the portal.

Our Redefining impact:

With our incredible experience in UX audits we helped them understand and get a complete study about the requirements of their target audience. This helped them work on the drawbacks to enhance their customer satisfaction ratio.

With our report we helped them identify the pain points from the users perspective and build strategies to meet the user expectation. This also resulted in building new and efficient business models to benefit the organization on the whole.

1. Increase in adoption rate
2. Increase in user engagement
3. Reduced operational cost 
4. Increased in conversion rate

Analyzing the market trend and user needs helped Hike Messenger enhance their app for better user engagement.

Problem Statement

To understand user needs and enhance the app to make it more engaging for users.

Understanding user needs and feedback

• 1. To understand the content consumption behaviour and the pattern of usage.
• 2. Analyzing the market trend and new advances for social products.
• 3. To observe the type of content users send and receive on this platform.

Insights in content consumption behaviour of users:

1. We identified the pain points and provided effective solutions. 
2. A thorough report of the engagement of users with this app was provided for better understanding. 
3. We provided a consolidated report of the steps they should take to further enhance the app for users. 

Our Redefining impact:

With our extensive user testing we helped them understand the usage consumption, the type of content shared on their platform, the frequency of usage of the app by users and how user-friendly the app was.

Our report had in-depth insights about the market trend and user needs. This helped them understand their target audience better and build their social product to cater to their requirements.

1. Increase in adoption rate
2. Increase in chats shared
3. Increase in app download
4. Reduction in app uninstall ratio

We helped understand the customer experience and the ergonomics of the new product that was due for launch.

Problem Statement

To understand the acceptance of the new version of the smartphone in terms of look and feel and the overall interface.

Understanding user needs and feedback

• 1. To understand user reaction based on learned and first time handling behaviour of the mobile phone.
• 2. To understand the intuitiveness of the features from the users.
• 3. To determine user preference between the old and new features and design.

Insight:

1. We helped them understand the users perception about the brand and their product.
2. Our insights helped them build a road map for the launch phases.
3. With our report they could understand the needs of the target audience and make their product suitabe for them. 

Our Redefining impact:

Our in-depth report helped this leading smartphone manufacturer understand the needs and requirements of their target audience for their new product and achieve a high customer satisfaction ratio and word of mouth referrals.

They got a better insight of the market they were launching their product in with respect to the user experience and the look and feel of the mobile phone.

• HIGHER SALES TURNOVER
• BETTER CUSTOMER SATISFACTION 
• HIGH VALUE FOR MONEY 
• BETTER BRAND PERCEPTION

Our solution helped digitally overcome insurance complexities by creating, convenient & engaging app for pre and post Insurance services

Problem Statement

To break the boring and sluggish insurance journey and to provide simplified Buying Insurance, Claim and Policy Renewal processes

Understanding business Eco-system and users need:

From User Analysis, Brainstorming Sessions & Ideation, we narrowed down key areas that need to be addressed from a users perspective

• 1. A hub for users to Buy, Renew, Claim and Track their insurance journey was needed
• 2. Raising and tracking claims was complex and stressful
• 3. People were unaware of the importance of Home and Appliance Insurance.
• 4. In case of emergency, claiming insurance was a challenge for users
• 5. Users did not engage with the app regularly

Our Redefining impact

This insurance app turned out to be a one-stop app for all insurance needs

Selfi is an insurance app turned out to be a DIY platform for claiming insurance and other insurance requirements for users

This app has been created and conceptualized from the base. It constantly monitors the metrics and analytics to check where it stands and what it needs

App Download: 1 Lakh +

Google User Rating: 4.1

This app has got engagement features, people frequently come back with wellness concern, that boosts user engagement. 1 lakh+ Numbers of users have downloaded this app so far.

Our solution pioneered the Insta claim insurance process making it easy, quick and real-time. 

It is the first of its kind enabling people to buy insurance in flat 3 minutes. 

This insurance platform became DIY med for users which minimized operational cost for the business. 

A Leading Insurance Company

We created an easy to use Insurance buying and servicing journey to boost the conversion rate and customer satisfaction ratio.

Problem Statement

To reduce the drop-out rate and make the Insurance buying journey easy to use for users. Also, to make a user-centric journey for all stages.

Understanding business Eco-system and users need

From User Analyses to Brainstorming Sessions and Ideation, we narrowed down key areas that needed to be addressed from the user perspective.

1. Lengthy buying and claim process

2. Too many clicks to reach the end goal

3. Outdated digital space with a lagging journey

4. Users were not frequent with their interaction with the digital platform

We pinned down the required remedy for business and users

We created visually appealing designs which were intuitive and gave the digital platform a new fresh look and feel: Intuitive Designs

With our expertise, we simplified the navigation and created an easy to use Insurance journey: Seamless Journey

We designed the app keeping the needs and requirements of the target audience in mind: User-centric Approach.

Our Redefining impact

This insurance platform turned out to be a one-stop app for all insurance needs

We simplified the entire experience which enhanced the customer satisfaction ratio which further resulted in better user engagement and positive word of mouth referrals.

With our expertise there was an incredible increase in the conversion rate. Also, there was a noticeable decrease in the drop-out rate which was a great win for the company.

The scalpel is an innovative mobile-based digital solution to engage with Physicians. It is a powerful mobile app to share corporate information, medical information, and educational material with the Physicians and help them enhance their knowledge base and keep up to date with the ever-changing medical world.

Problem Statement: The absence of a social digital platform for surgeons, limits their outreach to get together, share, access and communicate about educational material daily.

From User Analysis, Brainstorming Sessions & Ideation, we narrowed down key areas that need to be addressed from the users perspective

To study the requirements and accordingly, to provide digital solutions for the app, to enhance the surgeon's knowledge and share medical information easily, in the shortest time.

Develop an engaging app for surgeons to stay updated with an ever-changing and ever-evolving medical world and an app that gets surgeons and physicians on the same platform.

Build an app that is useful for surgeons on which can be relied upon, whenever they need any medical information and to keep them updated on the latest trends.

To make information easily available to surgeons, by using algorithms for the app, based on their specialization and interests on the app.

Solutions:

Innovative Solutions:- Innovative factors that provide digital solutions to engage with, which in turn, helps surgeons to expand their reach, by sharing trustworthy information. Surgeons can land on top of the Influencers list.

Easy to use:- This app has categorized content based on interest and specialization of surgeons, personally curated content made available via rich media like videos, case studies, blogs, etc..

Expert Opinions:- Verified and detailed information is easy to share on the app by surgeons daily. Also, medical help for legal and medical advice is provided.

Be an Influencer:- The app also helps budding Urologists, Surgeons, GPs, CPs, etc. Who are willing to learn more and in turn, share their knowledge with followers on the app. It also provides a healthy platform for discussion on various medical topics.

An Exciting Platform:- The app lets surgeons upload legitimate files, articles, data, videos and other useful information quickly, that can be accessed by one and all.

Our Redefining impact

The breakthrough medical, app that caters to every surgeon’s medical needs, now just a click away.

The dual award-winning app enables easy access to surgeons who seek expert advice, that breaks demo-graphical boundaries, while it also helps to build goodwill, by providing relevant and detailed knowledge.

Accessible, personalized content on the app, that can be shared easily. The app follows a holistic approach in bringing about quality, scientific material, that’s just a click away.