ten turtle

IQUNA  Elevating Living, Defining Luxury

IQUNA came to us with a vision: to redefine the face of modern luxury real estate through a brand identity that feels as elevated as the properties it represents. They weren’t looking for something loud or overly embellished they wanted elegance through restraint, minimalism with depth, and a design language that speaks to sophistication and permanence.

Our approach began with distilling the core values of IQUNA  precision, timeless design, and architectural influence. From this, we built a visual identity rooted in clean geometry, strong vertical lines, and a monochrome palette that effortlessly communicates status and clarity. We aimed to create something that feels just as refined on a Dubai skyscraper as it does across a digital interface.

From the logo and typography to color and layout, every element was intentional designed to feel premium without excess. This was more than branding; it was about designing a visual world where luxury feels quietly powerful, not overstated. A foundation built to grow, inspire, and hold its ground in a competitive, ever-evolving market.

Website Design & Development by 10Turtle

When Epicbend approached us to bring their travel platform to life, we knew it had to be more than just a website—it had to feel like stepping into an adventure. As a digital guide to Bend, Oregon and Frederick, Maryland, the site needed to be intuitive, visually striking, and built for curious explorers.

At 10Turtle, we designed and developed the platform from the ground up, blending bold visuals with clean UX to showcase curated travel guides, hidden gems, and local experiences. From dual-destination navigation to mobile-optimized layouts and a custom CMS setup, every detail was crafted to feel personal, fast, and inspiring. The result? A seamless blend of storytelling and functionality that invites users to explore with confidence.

Epicbend reflects what we do best: turning ambitious ideas into digital experiences that are easy to use, beautiful to look at, and built to grow.

Client

Digital Trvst

Industry

Fintech · Investment · Crypto Wealth Management

What We Did

User Research
UX Design
UI Design
Visual Strategy
Responsive Website Design

Tools Used

Figma, Adobe Suite, Webflow
Project Completion: 2023

001 – Project Overview

10turtle partnered with Digital Trvst, a next-generation fintech brand transforming how high-net-worth individuals and crypto investors manage and spend their wealth. Offering a no-limit global MasterCard, yield integrations, OTC trading, and luxury travel rewards, the platform empowers users to control their assets with absolute freedom and sophistication.

Our goal was to design a digital experience as elite and intuitive as the product itself—one that builds trust, simplifies onboarding, and positions Digital Trvst as a leader in modern wealth tech.

002 – The Challenge

In the world of crypto finance, platforms often fall into two categories: overly technical or visually outdated. Digital Trvst needed something different—something premium. The challenge was to create a website that reflects financial innovation without alienating users with complexity. The solution had to simplify high-end digital finance while delivering a user experience as polished as a private bank’s concierge.

003 – Our Solution

We built a seamless, visually refined platform that guides users from curiosity to activation—without friction. The onboarding flow was thoughtfully designed to make KYC and card activation feel effortless. At the same time, the site highlights core offerings like no-limit spending, integrated crypto tools, and exclusive rewards through clear storytelling and visual hierarchy.

The design speaks directly to a discerning audience, combining functionality with aesthetic sophistication.

004 – Client’s Design Vision

“How do we translate financial power and crypto innovation into a premium, intuitive web experience?”
The client wanted Digital Trvst to stand out from traditional fintech and crypto platforms by emphasizing elegance, exclusivity, and control. Inspired by the luxury finance sector, we used a dark theme punctuated by gold highlights and confident, clean typography. Every element—down to the micro-interactions—was crafted to feel precise, secure, and powerful.

005 – User Flow

We mapped a user journey focused on clarity and conversion:

• A compelling homepage introduces the brand’s unique edge

• Clear CTAs lead into an onboarding flow for signup, verification, and card activation

• Once onboarded, users land in a feature-rich dashboard to manage funds, track rewards, and explore investment tools

• Secondary pages guide users through financial yield opportunities, the OTC desk, and concierge-level benefits

The flow ensures every user, from curious visitor to engaged cardholder, feels in control.

006 – Logo

The Digital Trvst logo captures modern luxury. The emphasized ‘V’ in "Trvst" subtly nods to VIP status—underscoring the brand’s commitment to serving elite users. With a clean, minimalist construction, the logo reinforces trust, innovation, and high-caliber service.

007 – Typography

Primary Typeface: Satoshi – a geometric sans-serif with high readability and modern tone
Secondary Typeface: DM Serif – used sparingly for contrast and elegance

The combination provides a crisp, contemporary look while retaining a sense of financial gravitas.

008 – Color Palette

Digital Trvst’s color scheme is bold and evocative, designed to project exclusivity and confidence:

• Obsidian Black (#0B0B0B): represents security and sophistication

• Royal Gold (#D4AF37): signifies wealth, prestige, and power

• Slate Gray (#2A2A2A): offers subtle structure and depth

• Pure White (#FFFFFF): used sparingly for clarity and contrast

The palette enhances the brand’s premium tone and makes key elements stand out.

009 – Wireframes

We focused on structure and simplicity.

• Low-fidelity wireframes allowed us to test content hierarchy and user paths

• High-fidelity flows refined navigation, CTA placements, and responsiveness

• Special attention was given to the onboarding and dashboard UX to remove unnecessary steps and friction points

Wireframes were a key part of maintaining clarity for a product rooted in complexity.

010 – Final Website Design

The completed website delivers an immersive blend of form and function.

• Clean, responsive layouts adapt fluidly across devices

• Smooth animations and hover states elevate interactivity

• Hero sections and calls to action emphasize urgency and luxury

• UI elements echo the high-touch experience of elite private banking

Digital Trvst’s site is more than a landing page—it’s a high-end digital experience that builds confidence and excitement around a new era of financial freedom.

The Outcome
The new Digital Trvst website elevates the brand’s position as a fintech innovator for the elite. It’s a seamless reflection of the product’s value: prestige, control, and modern financial independence.

Client
YoDidYouKnow

Industry
Travel Blogging · Storytelling

What We Did
User Research
UX Design
UI Design
Responsive Website Design
Visual Identity Support

Tools Used
Figma, Adobe Suite, Webflow
Project Completion: 2024

001 – Project Overview

10turtle collaborated with YoDidYouKnow, a passion-driven travel blog that offers more than just destination guides—it’s a storytelling platform capturing the emotional, cultural, and deeply personal experiences of a solo traveler exploring the world. From hidden street corners in Europe to soulful markets in Asia, each story is told with heart, making the website feel like a journal you never want to close.

Our challenge was to create a digital space that honored the intimacy and authenticity of these stories while providing a smooth, immersive reading experience.

002 – Client’s Design Vision

“How can we design a site that celebrates The Art of Storytelling?”
The client envisioned a space where every page felt like a chapter in a travel memoir—visually compelling, emotionally resonant, and easy to explore. We focused on crafting a layout that draws readers in from the first scroll, balancing minimalism with vibrant visuals. The result: a design that lets the stories breathe, while keeping readers engaged and eager to keep discovering.

003 – Logo

The YoDidYouKnow logo reflects the personality of its creator—bold, expressive, and full of life. With graffiti-style typography, a playful traveler illustration, and a striking blue background, the logo sets the tone for a brand that doesn’t just document travel, but feels it.

004 – Typography

Primary Typeface: Clash Display – a dynamic, modern serif with a creative edge
Secondary Typeface: Open Sans – clean and legible for longer reads

Clash Display brings energy and boldness to headlines, while Open Sans ensures readability across body content. Together, they offer a strong visual rhythm that supports both storytelling and usability.

005 – Color Palette

Inspired by exploration and emotion, the color palette for YoDidYouKnow reflects both adventure and depth:

• Vibrant Blue (#1782EB): evokes freedom, curiosity, and the open sky

• Energetic Orange (#D84B00): adds warmth and personal energy

• Deep Black (#000000): grounds the visuals and adds contrast

• Crisp White (#FFFFFF): ensures clarity and balance

These tones work in harmony to guide the user without overpowering the content.

006 – Wireframe

The wireframes were designed to prioritize narrative flow and intuitive discovery.

• Clear content hierarchy

• Prominent CTAs for “Read More” and “Start Here”

• Easy access to story categories like Culture, Emotion, and Perspective

We ensured readers could explore organically, with minimal friction between inspiration and action.

007 – Website Design

The final website blends vibrant storytelling with clean, modern UI design.

• Immersive hero sections highlight new and featured stories

• Smooth animations and scrolling transitions guide the user gently

• Fully responsive layout ensures every story shines across all devices

Whether readers are catching up on the latest story or exploring archives, the site delivers an experience that feels both personal and professionally polished.

The Outcome
The redesigned YoDidYouKnow platform is more than a travel blog—it’s a living, breathing narrative archive. The design respects the creator’s voice and invites users into her world, one heartfelt story at a time.

Client
PaperMuse

Industry
E-Commerce · Creative Stationery & Lifestyle

What We Did
User Research
UI/UX Design
Responsive Web Design
Brand Integration

Platform
E-Commerce (Custom CMS)

001 – Project Overview

10turtle collaborated with PaperMuse, a rising brand in the creative stationery space, to craft a vibrant, user-friendly online store for journalers, writers, and stationery lovers. The website needed to showcase a range of curated product collections—like notebooks, pens, stickers, and DIY journaling kits—while bringing out the tactile joy and creativity of pen-and-paper artistry.

002 – Problem

The original shopping experience lacked visual personality and structure. Customers couldn’t easily find themed products or understand how to mix and match journaling supplies. The client wanted an intuitive and visually immersive site that reflected their brand’s whimsical, artistic spirit—while making browsing, customizing, and buying a delight rather than a chore.

003 – Solution

We designed an engaging eCommerce platform that mirrors the cozy, creative energy of journaling. Every detail—from the navigation flow to product presentation—was built with the user’s emotional and functional needs in mind.

The site includes:

• A color-coded category system (Planners, Writing Tools, Stickers, Kits)

• A personalized journaling bundle builder for curated shopping

• Transparent shipping & return pages for peace of mind

• A layout that balances creative flair with clarity and ease-of-use

Through illustrations, soft animations, and carefully structured layouts, the site draws users into the PaperMuse universe while guiding them effortlessly from discovery to checkout.

004 – Client’s Design Vision

“How do we turn our online store into an inspiring creative space—not just a shopping page?”
PaperMuse wanted more than a standard eCommerce platform. They envisioned a site that felt like flipping through a dreamy art journal: soft colors, handwritten touches, and playful visuals. We brought that to life with a clean, expressive design language and tactile UI details—like notebook-style section dividers, animated pencil strokes, and sticker-style call-to-actions.

005 – User Flow

Visitors land on a gentle, pastel-toned homepage that introduces the product categories with large, illustrated icons.
From there, users can:

• Explore by theme (minimalist, cottagecore, academic, vintage)

• Build their own journaling kit with an intuitive step-by-step process

• Check out with full transparency on shipping rates, expected delivery times, and return options

Every click is intentional, making the shopping journey smooth, delightful, and stress-free.

006 – Logo

The PaperMuse logo features hand-lettered typography with soft edges and an inkbrush-inspired underline. This gentle, crafted feel sets the tone for the entire site—cozy, creative, and inviting.

007 – Typography

Primary Typeface: Quicksand – clean, rounded, and highly readable
Secondary Typeface: Sacramento – a script typeface for personal, handwritten flair

008 – Color Palette

PaperMuse’s palette is inspired by journaling essentials: ink, paper, and pastel swatches.

• Blush Pink (#FADADD) – warmth and comfort

• Ink Grey (#3B3B3B) – contrast and clarity

• Lavender Blue (#C3DDFD) – calm and trust

• Mint Green (#DFFFE0) – freshness and creativity

These colors create a soft yet modern atmosphere that aligns perfectly with the brand’s voice.

009 – Wireframe

The wireframes prioritized usability—large product images, sticky CTAs, filterable collections, and ample white space for a breathable layout. Every component was designed to remove friction and enhance the sense of discovery.

010 – Website Design

The final site design merges functionality with inspiration. Subtle textures, interactive paper-like elements, and thoughtful motion effects give the site a crafted feel. Whether customers are browsing a new weekly planner, customizing a journaling kit, or reading tips on creative journaling, they’re met with an interface that feels both joyful and thoughtfully designed.

Client: It’s ToTwoToo
Industry: Spiritual Wellness, Holistic Living
Services Delivered: UX Design, UI Design, Responsive Web Design, Brand Identity Integration, Visual Storytelling
Project Completion: 2024

Project Overview
10turtle partnered with It’s ToTwoToo, a digital wellness platform guiding users through self-discovery and inner harmony. The client needed a visually immersive website that could not only showcase their holistic offeringsAstrology, Tarot, Yoga, Meditation, and Energy Healing but also foster a deeper emotional connection with their audience. The goal was to create a serene, intuitive space where users could explore services, book sessions, and register for events effortlessly.

Client Challenge
The core challenge was to create a digital environment that matched It’s ToTwoToo’s spiritual and transformative mission. They needed more than just a website—they needed an experience. The platform had to feel calm, celestial, and empowering, while still functioning seamlessly for bookings and event discovery. The client also emphasized the importance of aligning the site with their brand’s unique visual identity, which includes celestial symbolism and themes of balance and harmony.

10turtle’s Solution
Our approach started with a deep dive into the client’s brand story, visual assets, and user personas. We focused on translating the brand’s essence into a digital experience that felt personal, elevated, and grounded in spiritual aesthetics.

We designed and developed a fully responsive website that:

Showcases holistic offerings through elegantly organized service pages

Simplifies bookings and event registrations with intuitive UX flows

Embeds the brand’s celestial identity with starry backgrounds, mystical icons, and soft animations

Delivers emotional resonance using atmospheric color schemes and thoughtful typography choices

Inspires calm and curiosity through subtle transitions and interactive elements

Design Highlights
Celestial-themed logo placement to reinforce brand identity

Primary font: Ivy Mode, blending elegance and readability

Color palette: Deep Celestial Blue (#1E2D44) for spiritual depth, paired with White (#FFFFFF) for purity and clarity

Smooth transitions & hover effects to create an immersive journey

Minimalist layout focused on guiding the user with intention, not distraction

Results
The final website successfully brought It’s ToTwoToo’s brand to life online. It’s now a digital sanctuary for users exploring spiritual tools and practices. The platform not only reflects the client’s values of balance and self-discovery but also delivers a high-performing, engaging user experience that supports bookings, events, and long-term audience growth.

Technologies Used:
Figma (Design), Responsive Web Design Principles, Adobe Creative Suite, Mobile-First Design, Animation Libraries

Client: Cuppa
Industry: Food & Beverage, Local Business Support
Services Delivered: UX Design, UI Design, Responsive Web Design, User Research, Brand Identity Integration
Project Completion: 2024

Project Overview:

10turtle partnered with Cuppa, a growing startup in the food and beverage industry, to design and develop a user-focused, responsive website that supports local coffee shop discovery, digital rewards, and event engagement. The client sought a visually compelling, high-performance platform to drive user engagement and help independent cafes compete with large coffee chains.

Client Challenge:

Cuppa’s primary challenge was visibility—both for its platform and for the small coffee businesses it supports. They needed a user-centric website that could integrate features like location-based search, a loyalty rewards system, and event discovery, all while maintaining a modern and vibrant brand identity.

10turtle's Solution:

Our team at 10turtle began with in-depth user research and competitor analysis to define the target audience and identify key usability needs. We then translated this insight into a fully responsive website design that:

• Highlights local cafes through a geo-located directory

• Encourages repeat visits with an easy-to-use digital rewards system

• Showcases curated coffee events to foster community engagement

• Integrates bold, brand-aligned visuals, playful typography, and dynamic animations for an immersive user experience

We used a clean UI/UX design strategy, mobile-first responsiveness, and consistent branding to ensure users could navigate effortlessly, while the platform maintained high performance and scalability.

Design Highlights:

• Custom logo & iconography for brand identity

• Unique color palette to balance warmth and professionalism

• Coffee-themed animations and illustrations for engagement

• Intuitive wireframes and layout optimized for conversion

Results:

The final platform has significantly enhanced Cuppa’s digital presence, offering a seamless blend of usability, aesthetics, and functionality. It not only supports local businesses but also provides coffee lovers with an engaging, loyalty-driven online experience.

Technologies Used:
Figma (Design), Adobe Suite, Responsive Web Design Principles, Mobile-First Design