The Branx

Well organized start with thorough planning on all required material and documentation. They were able to guide the conversation based on our needs and wants. Assessed the requirements and came up with good prototypes that allowed us to refine the vision into final assets, figma designs (both website and app ui). We still work with them, they're that great.

Our skills-data organization needed a full rebrand from visual to verbal. We needed to turn our tech jargon messaging into something simplified for an everyday audiences. The Branx started with a thorough review of our internal and external messaging, meeting with internal stakeholders across the organization. We were on a tight timeline, to which The Branx quickly adjusted even providing modified branding assets as needed - before the final launch of our new brand. We now have a brand new website that is far easier to understand, making our marketing and PR efforts even easier when resonating with our audiences.

We reached out to 10 firms as part of our sourcing process. They were the clear winner beforehand, ended up not being that close actually. From our very first interaction, they really helped guide us to get our thoughts for our brand out on paper and from our heads and into theirs. That's where the real magic happened. They nailed the overall look and feel we are going for when someone thinks of our brand, making sure we taking a look at where there is space in the market and how we can differentiate ourselves. We are quite opinionated as operators, and it felt very much like a collaboration where ideas were taken at face value and we were all working towards one goal of creating the strongest brand possible. The first concept they presented ended up forming the basis of our final design (even after going through 3 other iterations as it wasn't quite where it needed to be yet.) We're so happy with the end look and feel!

The Branx proved to be an invaluable partner in shaping our brand identity. From the outset, they demonstrated a deep understanding of our business and industry. Their collaborative approach involved active listening, thoughtful questioning, and a genuine interest in our vision. The team was incredibly responsive, promptly addressing our feedback and incorporating our suggestions into the design process. Their attention to detail was evident in every stage of the project, from the initial brand strategy to the final brand guidelines. They skillfully balanced creativity with practicality, ensuring that our brand identity was both visually striking and strategically sound. Their ability to translate our abstract ideas into tangible visual elements was truly impressive. They presented multiple design concepts, each with its own unique strengths, and patiently guided us through the decision-making process.