The Lead Agency

B2B Marketing That drives better leads

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About The Lead Agency
B2B Marketing That drives better leads: The Lead Agency makes your B2B marketing work. The Lead Agency is a dedicated B2B Marketing Agency. Our clients choose us because we solve their complex B2B marketing problems. We focus on the B2B buying journey by addressing d...
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NA
10 - 49
2013
Australia
The Lead Agency
B2B Marketing That drives better leads
0.00/5 (0 Reviews)
Services

B2B Content Marketing

B2B marketers are more focused on content marketing as a key inbound lead generation strategy more than any other digital marketing technology. It should provide compelling insights to drive initial interest. It needs to position your solution and difference with clarity and should have defined conversion paths.

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B2B Search Engine Optimisation

In B2B, your website is your #1 sales person. SEO is an important part of any successful digital marketing strategy. When B2B buyers select a product or service, the top 3 information sources and buying behaviours are direct to a supplier website, using a search engine and consulting an industry specific intermediary like a B2B publisher or blog. It runs hand in hand with your content marketing strategy. While SEO has changed considerably over the years, it’s just as important today as it was in the past.

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Email Marketing for B2B

No other communications channel can speak directly between a brand and a consumer like email. Many brands neglect email to focus on the more glamorous world of social media. But it is a medium that isn’t vulnerable to the fluctuations of a changing algorithm or latest social media fad. Email Marketing is particularly effective for B2B buyers, where the purchase decision is typically much longer than B2C.

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B2B AdWords

With Paid Media, you have the ability to target ads to people who are searching for products or services related to your offering. As soon as your paid campaign goes live, your ads will appear and you’ll start to get results, such as conversions and visitor data. Paid Media can not only bring in leads for your business straight away, but because it’s so quick, you can immediately see how effective your keywords are, which can then be used to inform other campaigns based on AdWords data.

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Remarketing

Remarketing basically gives businesses another opportunity to connect with visitors who have come to your business’ website but have not made an enquiry or purchase. It does this by showing a targeted, branded ads to the visitor as they browse the internet. It can be an extremely cost-effective form of advertising as it reminds website visitors of your business and increases their ability to recall your brand. In addition, when someone has already been on your website, they are more likely to click on another ad for your business when they see it.

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Local SEO

Local SEO campaigns introduce your brand to deliver your value proposition to targeted prospects within your immediate location. It has grown significantly over the last five years, mimicking the rise of smartphone usage, better Internet connectivity and cheaper data plans. Although it shares similarities with organic SEO, it’s ultimately very different. Local SEO is focused on providing results that are relevant to a searcher based on their current geographic location.

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Contact information
au
The Lead Agency
Level 2, 41 A'Beckett Street, Melbourne, Victoria 3000
Australia
1300 146 375
au
The Lead Agency
Level 12, 189 Kent Street, Sydney, New South Wales 2000
Australia
1300 146 375
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