Pixelfly Innovations Pvt Ltd

PROJECT OVERVIEW: Aquatec Plus were looking to entirely rebuild their website to align it with their brand identity and place a strong emphasis on creative branding along with a seamless e-commerce shopping experience. The vision was to design and develop an e-commerce website that accentuated their water purifiers and its spares, served a seamless shopping experience, and highlighted their state-of-the-art water purification technology. With The Pixelfly’s years of experience and reputation for building e-commerce websites and marketing solutions for FMCG companies, Aquatec Plus turned to Pixelfly Innovations to elevate their online presence and build a fast, reliable e-commerce website that acts as a brand expansion catalyst hence increasing their sales and revenue generation correspondingly.

OUR SOLUTION: Before beginning the website design process, we needed to take a step back and get a clear picture of whom the website would be for and what would be the best user experience for them. Aquatec’s new website design included a major brand reposition. Overall design theme, colors, layout, and content were freshly created to match their new approach for brand repositioning while also keeping in mind to provide a seamless app-like shopping experience for their customers. The main objective was to bring a sense of trust to their customers by incorporating a sleek e-commerce integration, beautiful layout transitions, vibrant illustrations, and placing strong focus on a customer-centric shopping experience.

THE OUTCOME: Finally, keeping Aquatec’s goals and objectives in mind, our team worked hard to create a website that promoted their brand, engaged users in an intuitive way, provided a seamless e-commerce integration and allowed prospective customers to explore their water purifiers & spares. We made sure the new Aquatec Plus website felt smooth, dynamic, fun, and as pure, refreshing & reliable as water purification solutions. From ensuring a lower page weight for quicker browsing to updating the overall build for a better mobile and tablet experience, our Pixelfly team worked hard to ensure the site and its pages are responsive and load fast. Together, Pixelfly team and Aquatec Plus developed a website strategy that would bring Aquatec’s online presence above and beyond their competition Hence, the customer-centric, creative interface along with a clutter-free shopping experience helped them gain a massive customer following along with a staggering ROI that has shown no signs of ever stopping again.