TopOnSeek

• Organic traffic growth from 1k to 16k sessions/month (1600% growth)

• Total organic traffic increased by 550% compared to previous period

• Share of voice growth from 0% to 28% compared to initial period

• Monthly search volume growth from 830 to 318,900 compared to initial period

• Competition Performance

-   At the beginning (06.2023): Là Nhà  Ranked 3rd with about 800 OT/month, a big gap compared to the top 1-2 competitors.

- As of November 2023:  Organic traffic channel has surpassed DecoxDesign. Currently Là Nhà ranked #2 with 23K organic traffic/month, accounting for 18% traffic share.

1. Organic traffic growth from 16k to 104k sessions/month (650% growth), Total organic traffic increased by 88% compared to 2022

2. Av. CR growth from 0.8% to 1.25%

3. SEO Leaderboard Score A+

4. Total organic pageview increased by 121% compared to 2022

Huggies has experienced a significant decline in organic traffic, with an 80% drop from 2020-21, and the trend continues to decrease. Our primary goals are to halt the decline and regain 60% of the lost traffic within six months. 

 Remarkably, we managed to recover 80% of the lost traffic within the designated six-month period. We achieved exceptional results with a staggering 110% year-over-year growth in traffic in Oct 2022.

At the beginning of 2021, the website had the lowest Organic Traffic when compared to other companies in the same industry in Vietnam.

Our objectives are to Increase Organic Traffic from 55k (begin of 2021) to 300k monthly and can convert website visitors to app users (Lead).

After 02 years, the project has achieved success beyond expectations

• Organic traffic growth from 55k to 560k session/month
• Leads from website growth 300%