Transformation Marketing

We can’t count the number of times that we have been asked what the “bean” means in our logo. Some would argue that very few logos have a log of significance behind them, but all marketers would agree that logos should be unique. Our old logo employed that overused “swoosh” graphic found in varying formats, from the famous shoe, Nike™, to local technology companies. In the end, a logo should be memorable and allow you to stand out, which is why we developed the bean. We believe the bean should remind you to expect the unexpected, and that talent is about people, not location.

The bean represents several aspects of our company and we love that it opens the door for us to share more about our value as a team. If our logo wasn’t so special, we assume that most people wouldn’t ask about the meaning at all.