Upspot

Veeba stands out as a leading Condiments & Sauce company in India, renowned for its unwavering commitment to quality, innovation, and healthier product offerings in a crowded retail market. Their extensive distribution network spans across India, serving both General Trade and Modern Trade outlets, ensuring that consumers can savour the freshest and most authentic flavours in their homes. Veeba's dedication extends to sourcing the finest and most authentic global ingredients.

While their ingredients were exceptionally fresh, the challenge lay in designing packaging that would preserve the freshness and appeal to customers. That's where our expertise came into play.

OUR APPROACH

Our approach involved a thorough understanding of their products and crafting robust and user-friendly packaging to enhance the attractiveness of their condiments. After addressing the packaging, we leveraged Google Search Ads and Facebook Ads as primary paid advertising channels to drive relevant traffic to their website. Additionally, we created a compelling TV commercial (TVC) to promote their brand.

THE RESULTS

The outcomes were highly positive. Customers embraced Veeba's products swiftly, with the packaging design receiving acclaim for its convenience and appeal. People not only purchased their products quickly but also appreciated the packaging's user-friendliness, which contributed to the overall success of the company.

Chokhi Dhani is a famous Indian hospitality service known for its great resorts and hotels all over India. They wanted to start promoting themselves online, so they decided to have their own website and manage their social media accounts. They also wanted to create beautiful photos and videos to attract people looking for a stay at their lovely resorts.
The main goal was to get people interested in their resorts and services online. The hospitality and tourism industry is tough, so we needed to do a lot of research to stand out.

OUR APPROACH
To start with we have started posting images on social media with graphics and designs to make people know about the resort and the services they are offering. The next immediate step is to create their website so that people after knowing the brand will land to our website for more information.
After the website part is done we ultimately go for SEO as SEO is an important part for the website to optimise a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Than we started making good content, helped them to pitch more and more client with the compelling photos and videos.

THE RESULTS
The concerted efforts yielded tangible results. Engagement with Chokhi Dhani's content and posts increased significantly, driving traffic to the website for further exploration. The website became a valuable resource for individuals seeking information about the brand's exquisite offerings.

In summary, the strategic combination of social media engagement, website development, SEO optimization, and compelling content creation successfully elevated Chokhi Dhani's online presence in the highly competitive hospitality and tourism industry.