UX Studio

The scope

In this research-only project we collaborated with HiveDesk during a 4 week period. Our aim was to discover the main challenges and motivations of the target audience so that aligned with business goals it could determine the direction and UX strategy of the product. 

The client

HiveDesk is a remote work management tool, mainly concentrated on making it easy for managers and employees to track the time, progress, productivity, and activity. HiveDesk has a webapp, and a desktop client.

UX audit

The goal of this project was to conduct research in order to get an overview of the state of the products, and getting to know more about customers and their needs. Our client wanted to get guidance on how to go on with the product - what to fix first, what to put the effort in, and how to place their product in this highly competitive industry.

What they needed was product strategy, and a roadmap based on customer needs and business risks and to know what target condition they want to reach.

UX researcher role

2 UX researchers were dedicated to performing a UX audit - to understand the 'as is' state of the product, and know more about user needs and problems.

Closing meeting, handover

We were in constant communication with Hivedesk during the project and at the closing meeting, we went back and reviewed everything from the kickoff through the competitor analysis together with the insights from the interviews. With the research findings the HiveDesk team was able to set up the path towards the first achievable goal.