VESTART

We created the new brand identity and B2B website for Brands' Den: a space where brands are nurtured, elevated, and prepared to conquer the market.

Our approach focused on building a visual language of growth, confidence, and creative energy, where clean lines, bold typography, and refined digital experiences meet clarity and character.

From concept to digital presence, the rebrand captures the essence of what BrandsDen stands for: winner mentality, evolution and a home for brands to thrive.

This project represents more than a redesign and the result is a timeless yet modern identity, symbolizing a bold new chapter for a company that supports and inspires.

Heres to new beginnings!

It was a great honor for us to undertake the rebranding and visual identity of the historic bookstore Politeia, a beloved destination for book lovers for over 40 years. Our goal was to refresh Politeia’s image while preserving its authentic essence and identity.

We redesigned the logo and renewed the bookstore’s visual communication. We digitized its signature character, originally created by the renowned painter Giorgos Ioannou, and developed new figures, including a series of iconic authors now featured on the store’s façade.

Through the design of printed communication materials, digital applications, and the store’s exterior, Politeia now reflects a truly contemporary spirit! 

It's one of the projects that filled us with pride!