WeBeeSocial Dubai

Overview:

VI-John is a household name in the field of personal care with a legacy of over 62 years.VI-JOHN roped back its brand ambassador the mega superstar Shahrukh Khan to promote their best selling Shaving foams in new variants via a TVC advertisement.

The objective:

The objective was to conceptualize, execute a high-impact campaign across Social Media Channels generating chatter around the TVC and Shahrukh being relaunched as a brand ambassador of VI-JOHN.

Challenge:

Leveraging avenues from TV to digital engagement, VI-JOHN recorded a increase in brand mentions during the campaign.

What we did:

● We leveraged the tagline “BUTTERY COOL EHSAAS” of the TVC with assets like songs, movie names of Shahrukh Khan and created a fun and engagement centric approach.
● The creatives were made leveraging the memes to make it fun,relatable and interesting for the TG.
● The creatives were made leveraging the memes to make it fun,relatable and interesting for the TG.

Results:

With an increased engagement on Social Media Channels, VI-JOHN also saw a significant increase in followers, Facebook groups and press articles sharing campaign-related content.
Leveraging avenues from TV to digital engagement, VI-JOHN recorded a increase in brand mentions during the campaign.

Overview:

Lotus herbals has been a popular name in the beauty and skincare market in India. They have been creating intuitive and solution oriented products that cater to all Indian skin types and shades. With natural beauty solutions at the helm of all their creations, Lotus’ skincare range focuses on offering beauty that is non-toxic and cruelty-free.

The objective:

● Introducing a new range “Whiteglow Advanced” as an extension to their already existing Whiteglow range of skincare products for 18-30 year old women.
● Amplify the USPs of the product like filterless glow in selfies, organic bulgarian roses while highlighting its endorsement by Jacqueline Fernandez.
● Launch the product through a TVC and create a campaign that generates buzz about the new launch on Facebook and Instagram, promote the product launch and trials, and sustain the benefits of the new range.

Platforms used:

Social Media

What we did:

● Built excitement for the new launch and launched the new product range along with the TVC and utilized Jacqueline Fernandez’s endorsement using reels, stories and posts.
● We built awareness about the benefits of the product line to encourage trials and create user generated content.
● Hosted giveaways/contests to engage the TG and helped the audience learn more about the product with excited rewards in return.
● Influencers were also roped in to amplify the reach and engagement of the launch.

Results:

● Influencers were also roped in to amplify the reach and engagement of the launch.
● Moreover, we gained 10k+ followers collectively on our social media handle.