WebSpero Solutions

A Life Plus came to us with a wish list:

• Amping up non-branded organic traffic.
• Giving those keywords a boost.
• Letting the brand shine organically on search engines like Google, Bing, and others

Approach

In the face of challenges, A Life Plus sought our expertise to elevate its online presence. The journey led us to a strategic approach carefully tailored to meet A Life Plus’s unique needs.

Here’s what we did

• Keyword Intelligence: We meticulously analyzed keywords within Google Search Console to address the quest for increased non-branded organic traffic. Our focus was on keywords with high impressions but low clicks, allowing us to tailor strategies that resonate more effectively with user intent.
   
• Content Evolution: Aiming to enhance keyword rankings, we implemented a dynamic content strategy. Regular uploads of fresh, relevant content via website blogs contribute to organic visibility and establish A Life Plus as a go-to source for valuable information in their domain.
   
• Page Optimization Mastery: In pursuit of organically expanding brand visibility, we identified and optimized high-performing pages. This involved a strategic fine-tuning of elements to captivate visitors, ensuring that every interaction contributes to a stronger online presence for A Life Plus.
   

Challenges

• Limited Online Visibility: EcoPest Supply struggled to rank prominently in search engine results, resulting in limited online visibility and low brand awareness.
• Targeting the Right Audience: The company aimed to attract environmentally conscious customers seeking effective and sustainable pest control solutions.
• Increasing non-branded organic traffic: EcoPest Supply wanted to expand its reach beyond its existing customer base and drive organic traffic from users who were not already familiar with their brand.
   

  Approach

  To address the challenges faced by EcoPest Supply, our team at WebSpero Solutions implemented a comprehensive SEO strategy tailored to their specific goals and target audience. The approach involved a series of optimizations and enhancements across their website to improve visibility, attract the right audience, and increase non-branded organic traffic.
  
  Here’s how we did it:

  Home Page Redesigning:
  We started by redesigning EcoPest Supply’s homepage, adding different sections to enhance user experience and engagement.

• We created a “Shop by Collection” section to make it easier for visitors to browse and find products that cater to their specific needs.
• We added a “Testimonials” section to showcase positive customer feedback, boosting credibility and trust.
• We put a “Popular Articles” section to provide valuable information to visitors, featuring articles related to eco-friendly pest control solutions.

• Category Pages Optimization

  We optimized EcoPest Supply’s category pages to improve their visibility in search engine results and provide valuable information to users. We added Frequently Asked Questions (FAQs) to address common queries and provide immediate answers.

  By incorporating relevant content, we aimed to improve the overall quality and relevance of the category pages. Additionally, we implemented filters to allow users to refine their search results based on their specific requirements.

  Product Pages Optimization

  To enhance the user experience on EcoPest Supply’s product pages, we implemented various optimizations. We added options such as “Ask a Question” and “Available Sizes” to provide visitors with more information and facilitate their decision-making process.

  Additionally, we optimized the product descriptions, features, and specifications to improve their visibility in search engine results. We also incorporated sections for “Related Products” and “Recently Viewed” to encourage cross-selling and upselling opportunities.

  To provide valuable information to users, we included a “Related Articles” section, linking relevant blog posts to the product pages.

  Blogs Optimization

  We optimized EcoPest Supply’s blog section to attract organic traffic and engage users with valuable content. We added a “Table of Content” to provide an overview of the article and enable users to navigate directly to the sections of interest.

  By including a strong call to action, we encouraged readers to take desired actions, such as making a purchase or subscribing to EcoPest Supply’s newsletter. We also embedded YouTube videos related to pest control solutions to enrich the content and engage users visually.

  Furthermore, we added a “Related Article” section and an “Article by Category” section to increase the visibility and accessibility of relevant content.

Achieving Efficient and Engaging Customer Service with OpenAI API: A ChatGizmo Case Study
 

• Challenges
  
  Develop an efficient and engaging customer service experience for ChatGizmo, a leading SaaS provider.
  
  Utilize OpenAI API to automate chat replies for ChatGizmos customer service inquiries.
  
  Update the ChatGizmo database with ChatGPT, a state-of-the-art language model, to improve the accuracy and relevance of automated chat replies.
  
  Optimize the use of OpenAI API by doing prompt engineering to craft specific prompts and responses for ChatGizmos customer service inquiries.
  
  Implement the latest ChatGPT Turbo API to provide even more accurate and relevant responses to customers for ChatGizmos customer service inquiries.
  
  Measure improvements in response accuracy and customer satisfaction for ChatGizmos customer service experience.
  
  
  : Automated Chat Replies
  We integrated OpenAI API to automate chat replies, freeing up customer service representatives to focus on more complex inquiries. By utilizing OpenAIs natural language processing technology, we were able to provide accurate and relevant responses to customers in real-time.
  
  : Database Updated with ChatGPT
  With the help of OpenAI API, we updated the ChatGizmo database with ChatGPT, a state-of-the-art language model. This allowed ChatGizmo to improve the accuracy and relevance of its automated chat replies and better serve its customers.
  
  : Prompt Engineering
  For ChatGizmo, we did prompt engineering to optimize the use of OpenAI API. By crafting specific prompts and responses, We enhanced the effectiveness of its automated chat replies and created a more engaging customer service experience.
  
   Implementation of the Latest ChatGPT Turbo API
  To further improve customer service for ChatGizmo, we implemented the latest ChatGPT Turbo API. This allowed ChatGizmo to provide even more accurate and relevant responses to customers, resulting in a more efficient and satisfying customer service experience.

Challenges
The client reached out to our PPC experts to help with:
 

• Doubling their returns on ad spend.
• Improving website traffic.
• Outperforming their competitors.
  
  Approach
  
  The client approached us with two main concerns. One was to outdo their competition. And the second was to double their ROAS. So heres the strategy our PPC experts used:
  
  Maintaining ROAS: Our goal was to optimize the existing campaign run by the client to perform better. We introduced new and targeted keywords to their existing strategy and geo-targeted their audience to help expand their reach.
  
  A/B Testing: Our PPC team worked with our content team and designers to create amazing landing pages. Furthermore, we implemented various conversion rate optimization techniques like A/B testing to create a rewarding campaign. This testing additionally helped us optimize our bidding strategy.
  
  Remarketing: Its common knowledge now that a retargeted ad performs 10x better than display ads on average. As is with eCommerce, we had to leverage the power of remarketing to fulfill our deliverable of 2x ROAS.
  Campaigns: Different campaigns for different products allowed us to find the products that performed better. This strategy additionally helped us optimize their PPC campaign by spending the budget where it mattered most.
  
  
  Results
   56.06% increase in conversions
  WebSperos adept team of PPC experts could achieve constant results for the three goals:
  
  Doubling ROAS.
  Outperforming competition.
  Improving sales.
  
  Our results speak volumes:
  In one year, we helped our clients reach:
  
  +56.06% increase in the conversions
  +165.60 increase in conversion value
  +165.06% increase in the ROAS
  -32.88% decrease in cost per conversion

Challenges
FAFHHC approached our PPC experts to help with:

• Improving brand awareness.
• Increasing their reach, especially during COVID 19 lockdown.
• Increasing engagement on the website (form fills and queries)
  
  Approach

Targeted campaigns: Since FAFHHC provided multiple services, we knew that streamlining their PPC campaign would help target the right people and improve conversions. Their home health aide and personal health aide services targeted different audiences. We brought the targeted audience to our custom landing pages for individual services using Facebook and Google Ads.

Custom Landing Pages: Our PPC team worked with our in-house content team to develop the perfect landing pages to improve conversions. Our team of expert copywriters created a personalized landing page copy that spoke to the targeted audience based on the PPC strategy. FAFHHC already had an in-house design team that helped with the landing pages design.

Revamping Website Content: To keep users engaged, we needed to use an emotion-forward copy on our clients websites. This strategy meant we needed to focus on why our clients services were the answer to their visitors challenge. Our content team worked with PPC and SEO teams to understand what visitors were searching for. Using this data, we created knowledge pieces and website content to improve site engagement.

Challenges
FestivalNet® approached us seeking solutions for climbing their sales and traffic:
 

1. COVID restrictions impacted their growth.
2. While their PPC efforts were paying off, they wanted organic traffic to their website for sustainable growth.

According to FestivalNets competitor analysis, they found their competitors were growing and wanted to outdo their competition

Approach

Focused on improving the indexing of product categories. Event websites like FestivalNet face a shortage of time when it comes to promoting upcoming events. We fixed that by separating product categories between cyclical events and non-cyclical events.

Observed that the web pages were still ranking for keywords from 2018-19. Therefore, our strategy included introducing and ranking for current keywords. This step involved a deep dive into the website, changing existing copy, and a thorough competitor and industry analysis to get the best keywords for FestivalNet.

Changed the website structure to focus on cities for events rather than events in cities. This change in website structure allowed FestivalNets users to search for their services and further helped their SERP rankings.
Conducted thorough competitor analysis to bridge the gap between events users were searching for vs. their search results. This research also showed us the benefit of having a blog for ranking higher.

Changed the website structure of FestivalNet to fit more with Googles quality guidelines. This restructuring meant reducing the number of advertisements on the website. In addition, it improved the CTRs and reduced bounce rates drastically.

Created frameworks that optimized the brands content by default. This framework meant that all user-generated content would now be SEO-friendly (meta title & descriptions) right from the get-go.

Challenges
Although the brand has a niche-centric approach, they approached WebSpero with the following challenges:
 

• Create and expand brand awareness
• Optimize website for SEO
  
  Approach
  
  Visitors were using model numbers of products while searching, and since the products weren't using this keyword in their product titles and descriptions, it affected the search results. Therefore, we changed the copy of all product pages using model numbers within the titles and descriptions.
  
  The clients website had a great search option, but it failed to capture the right customer queries. We changed that and fixed navigation issues, so visitors now go to pages similar to their search if the product wasnt available. This improved user experience as well as search results.
  
  Made structural changes to the website following Googles quality checks. Also, we fixed issues with page duplication, which helped optimize the crawl budget.
  
  We observed that the BOE Marines audience didnt purchase impulsively. Rather, they loved to educate themselves about the product line. This information helped us create blog posts (Product instructionals, product comparisons, etc.) and run other content campaigns that helped the ToFu visitors.
  
  We reduced the bounce rates by fixing issues with filters and improving the overall structure of the brands website.
  
  Magento was the platform for BOE Marines website. Our SEO experts and web developers teamed up to make the necessary optimizations that helped bring it to the first page of search results.

  116.8% increase in organic traffic

  We successfully increased the organic traffic of BOE Marine by 116.78% within a year. In addition, we successfully expanded their user base by 78.30%. Take a look at the improvements:

• Traffic in Nov 2018: 4,278
• Traffic in Dec 2019: 11,413
   

  Significant improvement in organic search share

  We improved their keyword ranking in the following way:

• Keywords in 2018: 13,929
• Keywords in 2019: 19,247

• That’s a growth of 5318 keywords in just one year.

Challenges
Shoprocket was already reaping the fruits of its PPC efforts. However, they came to WebSpero seeking solutions to:

• Increase organic website traffic
• Boost sales through new user acquisitions.
• Outrank their competitors
• Expand organic reach.
  
   
• Results
  Ranking a website higher in search engine results has never been easier. Partnering with WebSpero means you enjoy more website traffic, leads, and revenue as we handle the heavy lifting. Look at how we helped Shoprocket grow its businesses through our services.
• 93.86% increase in organic traffic
  We successfully boosted the traffic of Shoprocket by 93.86%. Here are a few more successful stats:
  
  Traffic in Feb 23, 2022  Aug 2, 2022: = 4,170
  Traffic in Aug 3, 2022  Jan 10, 2023: = 8,084
   
• Thats the growth of keywords in the top 3 positions on SERPs.
• Significant improvement in organic search share
  In addition, we improved their keyword ranking in just one year. Here are the results:
  Keywords in 2022: 122
  Keywords in 2023: 861
  That's a growth of 714 keywords i.e 605.73% increase in keywords.
   
• Increase in top 3 SERP rankings
  Top 3 Keywords in Aug 2022: 3
  Top 3 Keywords in Jan 2023: 11
  Thats a growth of 266.66% increase in the top 3 positions on SERP.

Challenges
--------------------
Moonbun reached out to WebSpero seeking solutions for scaling their sales and traffic:
 

• They were facing issues with stagnation in sales
• They had different websites for different locations
• They were actively trying many marketing strategies that weren't yielding the results they hoped
  
  Approach
  --------------------
• Changed copies of all web pages. There was too much in common in Moonbuns content vs. their competitors. Our content team strategized on how we could highlight Moonbun's USPs for each product. We revamped the entire product descriptions, product & category pages, and other landing pages to have unique content which differentiated them from their competitors.
   
• Made structural changes to the website following Googles quality checks which resulted in better indexing and crawling. Moonbun also had different websites for different locations. These multiple websites with similar content caused issues with duplicacy. We introduced the HREF tag for visitors to select their language and easily have a localized website.
   
• Deleted all low-performing pages, further optimizing performance. We also identified high-performing pages and optimized them for better indexing. In addition, we improved internal linking within the entire website, which helped improve our SEO and sales efforts.
   
• Created buzz around the brand by reaching out to influential bloggers for high-quality backlinks.
   
  Results
  -------------------
• 735.76% increase in website traffic
  
  We successfully increased the organic traffic of Moonbun Baby by 735.76% within a year. In addition, we successfully expanded their user base by 786.12%. Take a look at the improvements:
  
  Traffic in Feb 2020: 1,429
  Traffic in Feb 2021: 11,943
  
  Exceptional boost in organic search share
  
  We improved their keyword ranking in the following way:
  Keywords in 2020: 2,775
  Keywords in 2021: 6,913
  Thats a growth of 4138 keywords in just one year.

Challenges

Although the brand has been successful since 1980, BFX Furniture was losing market share to its competitors. So we had to find ways to help them:

• Expand brand visibility organically.
• Improve overall sales.
  
  Approach
• Having focused categories: BFX had a large inventory. We prioritized product categories according to search volume and shrunk their category size to 20. It meant to delete/ restructure product categories based on search intent. These were categories with keywords actively used by their customers.
• Restructuring the website: We made navigation and page structure more intuitive for bots and humans. We optimized the copy for each landing page to contain strategic keywords. We changed the page structure to highlight high-traffic gaining pages upfront.
• Creating more internal links within each page so the customer is always active on the website. This further allowed us to rank better on Google. We ran a deep dive through the website to see which products had the potential to rank higher in the future. We linked these pages to the landing pages getting high traffic.
• Executing data-centric strategies: Our goal was to implement strategies that yielded great results even after our contract ended. For example, we revamped the websites theme and added tags that enabled BFX to add products that would automatically rank high without our intervention.
• Improved ranking by changing filters: By changing the filters to be in tune with customers search, we improved the user experience on the website and improved the sites rankings. Search bots could crawl easily and index pages, and we could reduce duplicate pages to zero.

Results
114.7% increase in website traffic

We successfully increased the organic traffic of BFX Furniture by 114.70%. In addition, we successfully expanded their market share by acquiring 128.19% new users to the website within one year. Take a look at the improvements:

Traffic in June 2019: 5,647
Traffic in June 2020: 12,124

Brand: Italian Food Online Store

Italian Food Online Store was already reaping the fruits of its PPC efforts. However, they came to us with one goal:

• Expand organic reach
• Improve website conversions
   

  Approach

  To improve Italian foods’ organic growth, we first targeted the low-hanging fruits: Prune pages with low traffic, Improve page speed, Build internal links. Other SEO fixes to overcome their challenges included:

• Having focused categories: All types of pasta were on one page. Segregating them according to what the customer was searching for allowed us to rank each page on SERP based on customer queries).
• Restructuring the website: for well-defined product pages, categories, and sub-categories. This also fixed navigation issues.
• Creating more internal links: within each page so the customer is always active on the website. This further helped the site to rank better on Google.
• Creating new categories: based on current trends: segregated products into gluten-free, vegan, etc. options
• Fixing pagination errors:sold-out products showed up as top results on each page. We fixed that and added the “notify me” option to capture more email IDs. We further nurtured those leads by offering exciting deals, which further boosted sales.
• Reaching out to influencers :in the industry: Food bloggers and reviewers helped create backlinks and improve the brand’s visibility.
   

  159% boost in website traffic

  WebSpero successfully increased the traffic of Italian Food Online Store by 158.84%. In addition, we helped increase the food brand’s new user base by 162.75% in just one year while improving the average sessions by 163.38%.

  A few other noteworthy improvements include:

• Traffic in September 2019:4,133
• Traffic in September 2020: 10,698

• That’s an organic increase of 6565 users in just one year.

  Powerful boost in organic traffic

  We improved their keyword ranking in the following way:

• Keywords in 2019: 3954
• Keywords in 2020: 17,749

• That’s a growth of 13,795 keywords in just one year.

  Significant rise in top 3 SERP rankings

• Top 3 keywords in 2019: 31
• Top 3 keywords in 2020: 538

• That’s a growth of 507 keywords in the top 3 positions on SERP.

Challenges

• Improve its website's organic traffic by 500% within 1 Month.
• Enhance the keyword ranking for a large number of keywords targeting one page.
• Stay ahead of competitors.

Results
1532.23% improvement in organic traffic

We successfully increased Skincardzs website visibility in SERPs by 1532.23% within 1 month. Take a look at the improvements:

Website visibility in June 2022: 242
Website visibility in July 2022: 3950

Significant rise in top 10 SERP rankings

Top 3 keywords in June 2022: 1
Top 3 keywords in July 2022: 56
That's the growth of keywords in the top 3 positions on SERPs.

Significant improvement in organic search share

Number of keywords in top 4-10 position in July 2022: 15
Number of keywords in top 4-10 position in September 2022: 48

Challenges

Urvann reached out to our SEO experts seeking help for:

• Increasing non-branded organic traffic
• Enhancing keyword ranking
• Improving website designing

Results 

62.2% improvement in organic search results

We successfully increased Urvann’s website visibility in SERPs by 62.2% within 3 months. In addition, we successfully improved the impressions by 83k. Take a look at the improvements:

Website visibility in July 2022: 4.38k

Website visibility in Sep 2022: 11.6k

Improving organic traffic for non-branded keywords by 90.83%

We improved the ranking for non-branded keywords. Here are the results:

Organic traffic for non-branded keywords in July 2022: 75

Organic traffic for non-branded keywords in September 2022: 818

Improving website user base by 62.6%

We helped Urvann to enhance its customer base by 5403

Website’s user base in July 2022: 3226 users

Website’s user base in September 2022: 8629 users

Significant rise in top 10 SERP rankings

Top 10 keywords in July 2022: 13

Top 10 keywords in September 2022: 78

That’s the growth of keywords in the top 10 positions on SERPs.

Significant improvement in organic search share

Total keywords in July 2022: 450

Total keywords in September 2022: 1152

That’s a growth of 702 keywords in just one year.

Couture Candy is a huge fashion website that provides dresses and gowns for various social events like Prom, Homecoming, Weddings, Cocktails, and more. With our services, Couture Candy got:

• 300% Increase in organic traffic
• 601% Increase in ROI
• 12K+ Keywords Ranked