Webspirit Agency

Essense Flow – Shopify Migration and Conversion-Focused Redesign

Essense Flow is a U.S. brand that creates stylish and functional activewear for women, focusing on pilates, yoga, and stretching. Their existing WooCommerce store wasn’t meeting performance expectations — it loaded slowly, lacked conversion elements, and was difficult to navigate. The brand partnered with WebSpirit to migrate to Shopify, redesign the entire storefront, and implement a data-driven CRO strategy.

We began with a deep UX and design audit, identifying key pain points such as poor mobile usability, weak product filtering, and minimal social proof. After thorough competitor and user research, we developed a new Shopify experience that’s fast, intuitive, and conversion-optimized while staying true to the brand’s clean, wellness-inspired aesthetic.

Major improvements included:

• Reorganized catalog with advanced filtering and a quick size picker.

• Enhanced product pages with “Complete the Look” recommendations and trust signals.

• Cart drawer showing complementary products and bundle discounts.

• Visual incentives like free shipping banners and UGC integrations.

Our developers built a custom Shopify theme from scratch, ensuring mobile-first performance, SEO optimization, and flexible modular sections. The setup included integrations with LightMail, Brevo, Loox, ReConvert, and Bundle Builder, as well as tracking through Google Analytics and Hotjar.

Within just weeks of launch, the brand saw:

• Conversion rate doubled (+100%)

• Average order value up by 21%

• Bounce rate down by 16%

• Organic traffic up 24% in 45 days

“WebSpirit helped us migrate from WooCommerce to Shopify seamlessly. The new design performs beautifully and delivers real results.”
— Essense Flow Team, USA

The result is a high-performing Shopify store designed for scalability, speed, and long-term growth — a true reflection of the brand’s movement-driven philosophy.

Glow – Custom Shopify Store Design and CRO Optimization

About the Client:
Glow is a U.S.-based cosmetic brand offering premium hair, skin, and body care products. They had strong branding, product photography, and packaging, but lacked an online store to showcase and sell their products. Glow partnered with Webspirit to create a high-performing Shopify website that converts visitors into customers.

Challenge:
The brand needed a complete online setup that combined design, functionality, and performance. Their goals were:

• To launch a Shopify store optimized for SEO and conversions.

• To build a modern, user-friendly interface that matched their brand identity.

• To include trust-building elements and interactive features that boost engagement.
  Glow sought one reliable partner to handle the entire process — design, development, and CRO — from concept to launch.

Solution:
Our team at Webspirit designed and developed a custom Shopify theme, blending aesthetics with performance-driven strategies.
We implemented:

• Conversion-focused design features such as “Complete the Look” sections, bundle offers, and product recommendations.

• Optimized product pages with detailed descriptions, SEO-friendly H1–H3 structure, and trust signals like badges and verified reviews.

• Streamlined checkout flow to minimize friction and encourage faster purchases.

• Social proof integration, including user-generated content (UGC) and customer reviews.

Results:
Within the first month of launch, Glow experienced:

• +100% increase in conversion rate

• +22% growth in average order value (AOV)

• +27% boost in organic traffic

The new Shopify store not only reflected the brand’s premium aesthetic but also delivered measurable business results, helping Glow scale efficiently and increase engagement.

Tools & Stack:

• Platform: Shopify

• Design: Figma, Custom Shopify Theme

• Apps: Loox, Trustpilot, PageFly, Bundle Builder

• Tracking: Google Analytics, Hotjar, Klaviyo