The Future of Digital
Overview
Welby Consulting is a Canadian AI-powered analytics, advertising, and marketing systems consultancy — Google Ads management, web analytics (GA4), and measurement-first growth for enterprise and mid-market brands. Know What Works. Scale What Matters.
Founded in 2015, Welby builds the measurement layer first — GA4, Google Tag Manager (including server-side tagging), Adobe Analytics, and privacy-compliant consent architecture — then scales Google Ads, Meta, and full-funnel paid media against data you can trust.
The results are published and verifiable: +16% Google Ads conversions for lululemon, +150% Google Maps traffic for Embassy Suites by Hilton, and +30% ecommerce revenue for Apex Wheels — each within 30 days. Founder Grant Higginson also works with Google's Large Customer Sales teams as an external consultant, training the consultants who serve Google's largest advertisers; Welby applies those same playbooks to every engagement.
Services include Google Ads (Search, Performance Max, Demand Gen, YouTube), PPC audits, conversion rate optimization (CRO), AI marketing systems and AI search visibility, and fractional CMO leadership. Clients pay ad platforms directly — no markup on media. Fully remote, rated 4.9/5 by verified clients, serving brands across North America.
What clients say
Every review is verified through Goodfirms before it's published.
What reviewers mention most
“Professional”
I am very impressed with the professionalism and results produced by Welby, I would recommend their Google Ads service to any of my colleagues. Well done.
“Proven Advice that Gets Results”
The best leaders hire great people and get out of the way. That's exactly what I do when working with Welby Consulting. Grant Higginson gives us the freedom to focus on our highest & best value while he educates and executes Google Adwords campaigns that give our customers tangible results. Highly recommended does not do their work justice. Hire these guys!
“A Cut Above - Not Your Usual Web Service / SEO Provider”
We switched to Grant after 6 years being with the same provider for our website services. Before that we had used a few other companies over the past 20 years. So what I am saying is we have some experience working with other companies. Grant has approached our business in such a thorough and complete way - he is leaving no stone unturned in examining our business and coming up with ways in how we can improve it. For the first time EVER we now know exactly where all our calls are coming from and how we can capitalize on increasing our call counts. Before we were very much in the dark, hoping that if we just threw more money at the market, it would result in more calls as everything previously was kept “behind the curtain” Throwing more money at PPC was not the answer, and now we have the data to back that and we can see it for ourselves. It is amazing at how much Grant has learned about how our business operates - he might know our business better than us! And the reverse is true as well - it’s amazing how much we now know about our online efforts. Integrity is what you hope for when you deal with someone who has your company’s online life in their hands. Instead of just having blind faith, keeping your fingers crossed, and hoping that you have hired the right company, you will know right from the start when dealing with Grant you are dealing with someone highly skilled, transparent, and who truly has your bests interests at heart. You will get the real picture of where you are at, and a solid improvement plan when you work with Grant. It is a breath of fresh air dealing with Grant and once you work with him and his team you will know you have stumbled upon a rarity in the online business, a cut above. He is a very upfront, honest person and I highly recommend his services.
Focus
How the team's effort is distributed across services.
The Positioning
The stack the team uses to move faster.
Where their work concentrates - by industry, budget, and timeline.
Where we are
Offices where Welby Consulting operates.
