While Digital

James Agency, established in 2005 as edwardjames, is a creative agency specializing in marketing and property development. With over 20 years of experience, the agency rebranded in 2019 to James Agency, symbolizing a shift in their working style and client offerings. Under the leadership of James Dykes, a seasoned expert with over 25 years in the industry, James Agency continues to deliver innovative and effective creative solutions.

The Challenge
Despite having an exact match domain (https://james.agency/), James Agency faced a critical technical SEO issue: the website was not ranking for its own brand name “James Agency”. More alarmingly, the site was not appearing in the top 100 search results for brand-related queries, even though it was indexed by search engines. This issue was severely impacting the agency’s online visibility and potential client acquisition.

The root causes of this problem were identified as:

1. TLD Confusion: The “.agency” top-level domain (TLD) was confusing Google’s algorithms, making it difficult for the search engine to determine the actual business name.
2. Problematic Schema Implementation: The existing schema markup, implemented through the Yoast SEO plugin, was potentially harming the website’s search performance instead of improving it.

Strategy Implementation
To address the challenges, we implemented the following strategies: 
 

1. ​SEO Plugin Transition:

  – Switched from Yoast SEO to Rank Math, an advanced SEO plugin offering superior control over on-page SEO settings.

   – This transition allowed for more effective optimization and leveraging of advanced features such as improved schema markup and enhanced keyword optimization.

2. Advanced Custom Schema Implementation:

– Manually implemented advanced custom schema markup across the website.

– Focused on clear and accurate representation of the business entity, its services, and local information.

– Ensured the schema explicitly defined “James Agency” as the business name to eliminate any confusion caused by the TLD.

3. Citation Building on Top Authority Websites:

 – Built high-quality citations on authoritative websites.

– Emphasized consistent use of “James Agency” as the business name across all citations.

– This strategy helped reinforce the brand name and improve the website’s credibility in search engines’ eyes.

4. Internal Linking and Meta Optimization:

– Optimized the internal linking structure using brand-specific anchor texts.

– Revised meta titles and descriptions to prominently feature “James Agency”, ensuring clear brand representation in search results.

Results

The implementation of these strategies led to significant improvements:

• Brand Visibility: The website now ranks #1 for the brand term “James Agency”, solving the primary issue.
• Improved Search Engine Understanding: The custom schema markup and consistent branding across citations helped search engines correctly identify and categorize the business.
• *Enhanced Overall SEO Performance: The transition to Rank Math and the optimization of on-page elements led to improved visibility for other relevant search queries.

Mountain View US and Foreign Coins specializes in buying, selling, and appraising rare and collectible coins. Located in the Bay Area, San Francisco, this business targets a market of 7.5 million people. The primary competitor, San Jose Coin Shop, was dominating the search results for crucial keywords. Our goal was to surpass this competitor and establish Mountain View US and Foreign Coins as the leading authority in the local coin industry.

Initial Strategy and Objectives

The project began with the complete development of a user-friendly, SEO-optimized website. Our holistic strategy involved a multi-faceted approach.

Step 1: Website Development & SEO Foundation
Step 2: Keyword & Content Optimization
Step 3: Service Area Pages Creation
Step 4: Content Expansion & Blogging
Step 5: On-Page SEO & Technical Optimization

Off-Site SEO and Social Media Integration

Step 1: Building Authority with Citations
Step 2: Content Distribution & Engagement
 

Results & Performance Analysis
After six months of strategic implementation, the performance metrics showed substantial growth:

• Keyword Rankings:
• There was a significant increase in impressions and clicks for targeted keywords. For example, “coin shop near me” saw impressions jump from 2 to 105, with corresponding clicks, signaling improved local search presence.
• The average position for critical keywords like “coin collectors San Jose” improved from 14.33 to 11.23, while “coin appraisal” moved up from 34.64 to 11.01, demonstrating the effectiveness of our SEO tactics.
• Page Performance:
• The San Jose service area page emerged as a top performer, generating 31 clicks in the last six months, where previously there had been none. This indicates successful penetration into the targeted local market.
• The creation of sub-service area pages contributed to more specific local traffic, further solidifying the site’s authority in these regions.
• Device and User Behavior Insights:
• Mobile traffic saw a remarkable increase, with impressions rising from 157 to 1,949, showcasing the impact of mobile optimization efforts. This shift indicates a growing trend of users accessing the site via mobile devices, underscoring the importance of mobile-first design.
• Desktop and tablet traffic also saw improvements, although the most significant gains were on mobile, reflecting the broader industry trend towards mobile browsing.
• Search Appearance:
• The introduction of product snippets significantly enhanced visibility, with 83 impressions recorded in the last six months. This was a new feature that improved the site’s appearance in search results, making it more attractive to potential customers.

ABQ Phone Repair & Accessories is a trusted partner for all mobile device repair and accessory needs in Albuquerque. Founded by an individual who recognized the growing demand for reliable and affordable repair services, the business has built a strong reputation based on years of combined industry experience. Its skilled technicians specialize in everything from basic cell phone repairs to advanced smartphone, tablet, and game console repairs. Dedicated to providing high-quality service, the company focuses on same-day turnaround to ensure customers receive their repaired devices promptly.

When the business approached Growth Lifter, it was a local competitor striving to stand out against national giants like uBreakiFix, Asurion, and CPR Cell Phone Repair. These established brands had a strong online presence, brand recognition, and substantial marketing budgets. The challenge was to differentiate in a crowded market where customers were already familiar with the bigger names. The mission remains to excel in technical expertise while prioritizing customer satisfaction, offering dependable service for both simple fixes and more complex repairs.

Initial Challenges

• Highly Competitive Niche: The market was dominated by large, established brands with strong online visibility.
• Client Skepticism: Due to the competition, the client was unsure if we could successfully outrank the established players.
• Weak Online Presence: The Store had a minimal online presence and lacked a cohesive SEO strategy.

Step 1: Website Redesign and SEO-Friendly Development
Step 2: Content Strategy and Keyword Targeting
Step 3: Google My Business Optimization
Step 4: On-Page Optimization
Step 5: Meta Ads and Social Media Engagement
Step 6: Digital PR and Backlink Strategy
Step 7: Automation for Marketing and Customer Engagement

Results

• Improved Rankings: ABQ Phone Repair now ranks in the top positions for highly competitive keywords, such as “iPhone Repair in Albuquerque” and “smartphone repair in Albuquerque”
• Increased Website Traffic: Traffic increased by 200% within six months due to the new SEO strategy.
• Boosted Local Authority: Optimized GMB and local citations brought a 75% increase in local search visibility.
• Increased Engagement: The influencer marketing campaign and Meta Ads led to a 50% increase in social media engagement.