Wise Growth Marketing LLC

Project Overview

When TAXA Outdoors teamed up with Goal Zero, they knew they had big news. But the real challenge? Getting the word out in a way that not only informed but also engaged and converted both companies’ audiences.

Where TAXA Outdoors Started

TAXA Outdoors was at a crucial juncture, ready to share their collaboration widely but lacking a strategic approach to maximize the announcement’s impact across their consumer base.

What TAXA Outdoors Wanted

TAXA Outdoors aimed to not just announce their partnership but to use it as a lever for significant engagement and revenue generation. Paired with their presence at CES, they wanted to make an effective splash. They envisioned an announcement that would not only reach wide but resonate deeply, driving real business results.

What We Did For This Project

Facing the challenge head-on, we embarked on creating a comprehensive marketing strategy that centered around a robust online campaign designed to maximize exposure and conversions. Here’s how we unfolded the strategy:

Website Optimization: First, we introduced an Announcement Bar at the top of the TAXA Outdoors website. This subtle yet effective feature ensured that every visitor was immediately aware of the partnership as soon as they landed on the site.

Engagement Through High-Traffic Page Callouts: We strategically placed callouts on high-traffic pages. These acted like signposts, catching the eye of visitors and directing them towards a specially designed landing page that housed detailed information about the partnership.

In-Depth Blog Post: Next, we crafted a blog post styled as a press release. This piece served multiple purposes—it informed, engaged, and directed traffic towards the landing page. It provided a comprehensive backstory to the partnership, explaining not just the ‘what’ but the ‘why’ behind this exciting collaboration.

The Landing Page: The centerpiece of our campaign was the landing page. Complete with an integrated form, it was designed to capture user data in exchange for more detailed information and exclusive offers related to the partnership. This page was crucial for converting interest into tangible leads.

Email Marketing: We launched a series of emails targeting our existing database and new sign-ups from the landing page. These emails were crafted to drive recipients back to the landing page and to increase the conversion rate by highlighting key benefits of the partnership.

Social Media Blitz: Utilizing TAXA Outdoors’ social media platforms, we promoted the partnership through regular posts that linked back to the blog post and landing page. Each post was tailored to spark interest and engagement, using compelling visuals and calls to action.

Leveraging Media Placements: Recognizing the power of industry-specific press, we secured placements in key publications like RV News, GearJunkie, RV.com, and RVBusiness. These articles amplified our reach, lending credibility and a broader audience to our announcement.

The Results We Drove

Not only did we achieve substantial form submissions and an impressive conversion rate, but the revenue generated in just ten days highlighted the effectiveness of our strategic approach. The campaign not only met but exceeded TAXA Outdoors’ expectations, setting a new benchmark for how they handle major announcements.

Project Overview
TLR faced a tough market, competing to attract high-value clients in the Alcohol, Wine, and Spirits sector. Their old website didn’t reflect their expertise or the professional quality of their services, which made it hard to win over new business and upsell additional services like Duty Drawback.

Where TLR-Total Logistics Resource, Inc. Started
Originally, TLR’s online presence was outdated and disjointed. This lack of cohesion made potential clients hesitant, unsure if TLR was the seasoned professional team they needed for complex customs and freight forwarding tasks.

• They were trying to expand into a highly regulated and sensitive vertical (defense)
• They weren’t tracking lead form submissions at all
• They weren’t converting site visitors into form submissions
• They were expanding into Europe and didn’t have their GDPR coverage in place
• They weren’t structured for SEO
• They were facing an SMTP issue where e-mails weren’t getting directed to their inbox

What TLR-Total Logistics Resource, Inc. Wanted
TLR aimed to transform their online identity to reflect their industry authority and reliability, hoping to attract more specialized clients and seamlessly introduce new services to their existing customer base.

What We Did For This Project
At the heart of our strategy was a complete reimagining of TLR’s digital footprint. Understanding that our client’s needs were specific and their industry highly specialized, we embarked on a comprehensive overhaul of their website design.

Understanding and Planning
First, our team held multiple strategy sessions with TLR to capture the essence of their brand and the needs of their target clientele. We sought to understand their different markets, and the services they offered for each. We then determined their ideal customer profile for each service. From there, we mapped each service page in their new website design, and strategically planned an SEO strategy behind each page to capture net new leads for this customs brokerage.

Design and Development
Armed with insights, we crafted a modern, responsive website design that not only aligned with TLR’s brand identity but also catered to the user experience of their specific B2B audience. Key features included a streamlined navigation system, a professional aesthetic that conveyed reliability, and dedicated pages for each service, especially highlighting Duty Drawback to educate and attract existing clients to this offering.

Integrations and Compliance
We implemented a custom CRM integration using HubSpot, ensuring all customer interactions were seamlessly tracked and managed, enhancing TLR’s sales processes. Compliance with GDPR was also a priority, ensuring that the website met all legal requirements for handling customer data securely.

Launch and Optimization
The new website was launched in under two months. Post-launch, we didn’t just walk away. Our team continued to support TLR with website maintenance, regular analytics reviews, and optimizations based on user feedback and engagement metrics to continually enhance website performance.

Social Media and Content Strategy
Parallel to the web development, our digital marketing team revitalized TLR’s social media presence, aligning it with their new brand image and using it as a tool to drive traffic to the website and generate leads.

The Results We Drove
Within just two months post-launch, TLR’s new website saw a 20x increase in traffic, soaring to 2,000 unique visitors per month. More importantly, this heightened visibility translated into tangible business opportunities, with 30 new inquiries coming in every month. This wasn’t just a visual upgrade—it was a strategic realignment that positioned TLR at the forefront of their industry.

Project Overview
SEA.O.G, a respected player in marine engineering, was struggling to translate their real-world reputation into online success. They needed to modernize their digital footprint without breaking the bank.

Where SEA.O.G Started
Initially reliant on traditional methods like trade shows and referrals, SEA.O.G’s online presence was not as optimized as it could have been, limiting its visibility in a digitally advancing world.

• Not a lot of descriptive text on their website for the Search Engines to Index
• No clear way to track the effectiveness of internet marketing pushes
• They weren’t capturing form submissions, so the website was just a business card
• The 50 visitors/mo visiting their website were warm audiences
• The main website started with a big hero video, with no guiding text

What SEA.O.G Wanted
SEA.O.G aimed to overhaul the description of their services, their brand, and to show up on Google. They required a robust online platform that could not only showcase their expertise but also attract high-value clients internationally.

What We Did For This Project
When SEA.O.G approached us, they were at a crucial juncture. They knew the potential of a well-optimized website but were unsure how to get there. Here’s how we transformed their digital real estate using a robust platform like WordPress for their web design project:

1. Website Design and Development: As part of our website design services, using a tool like Figma, we hand-constructed a design for each page. Understanding that first impressions are vital, we designed a user-friendly interface that reflects SEA.O.G’s expertise and authority in marine engineering. The new site not only looked professional but is structured to guide visitors seamlessly from introduction to inquiry.
2. SEO and Content Strategy: To boost SEA.O.G’s visibility, we implemented a targeted SEO strategy, using industry-grade SEO research tools. We conducted extensive keyword research to identify terms such as “Offshore Wind” that potential clients frequently search for. Our team crafted high-quality, informative content for each page that positioned SEA.O.G as a thought leader, significantly improving their chances for each page to appear on the search engine rankings and attract organic traffic.
3. Custom CRM Integration: Knowing the importance of efficient customer management, we leveraged Elementor forms and integrated their CRM system (Monday CRM) using Make. This tool streamlined their client interactions and ensured that no inquiry went unanswered. It also allowed SEA.O.G to track leads and conversions effectively, providing them with valuable insights into customer behavior.
4. Hosting and Maintenance: We still to date provide SEA.O.G with reliable website hosting and proactive website maintenance to ensure the website remains fast and functional. This ongoing support minimizes downtime and protects against potential security threats, ensuring that SEA.O.G’s digital assets always perform at their best.
5. Analytics and Iteration: With continuous monitoring and analytics, we keep a close eye on the website’s performance on an ongoing basis. This data-driven approach allowed us to make informed decisions and iterate on strategies that weren’t performing as expected. As a result, we optimized SEA.O.G’s marketing activities to ensure maximum ROI.

The Results We Drove
The results were immediate, especially in an industry that’s not as Digital Marketing friendly, such as Offshore services. Within just two months of the website’s launch, SEA.O.G dominated the search results for key industry terms, saw a substantial increase in monthly searches, and, most notably, received multiple high-value inquiries that opened new business opportunities.