WiserBrand

Industry: Cybersecurity / Online Trust / Affiliate & Advertising

Services Provided: SEO & Content Strategy

WiserBrand created a forward-looking SEO and content optimization strategy that strengthened ScamAdviser’s digital value and readiness for sale, ensuring long-term growth potential under new ownership.

Our Approach:

In Q4 2024, WiserBrand developed a comprehensive SEO and content growth proposal for ScamAdviser — a globally recognized platform that analyzes website trustworthiness. The project aimed to increase the percentage of indexed pages, improve site authority through quality management, and align content with monetization goals. Our team conducted a full sitemap and content audit, designed a deindexing strategy for low-value URLs, and proposed content enrichment plans to boost engagement and ad revenue.

Results:

• Delivered a detailed, data-driven SEO and content roadmap

• Identified high-impact opportunities for traffic and revenue growth

• Enhanced perception of scalability and profitability for potential buyers

Impact:

The strategic proposal helped position ScamAdviser for acquisition by outlining a clear, measurable path toward sustainable SEO performance and stronger site authority.

WiserBrand’s AI consulting empowered HireRush with a forward-looking strategy and technical framework to bring automation, intelligence, and usability into their data management ecosystem.

Our Approach:

WiserBrand partnered with HireRush to design an AI strategy that enhances their dbForge environment with natural-language SQL generation, intelligent performance tuning, and advanced data visualization capabilities. The consulting process included architecture definition, ML model planning, and developer training.

Results:

• AI integration roadmap and technical blueprint delivered

• Clear implementation guidance for the in-house team

• Established foundation for future intelligent database management

Impact:

The project set the stage for next-generation data interaction, enabling HireRush to move toward a more intuitive, efficient, and AI-driven approach to database operations.

WiserBrand delivered a robust business portal for HireRush that simplifies how service providers and clients connect — combining usability, scalability, and long-term technical support.

Our Approach:

WiserBrand designed and developed a scalable, user-friendly online platform that connects independent contractors with customers. The solution included advanced search functionality, location-based filters, and intuitive profile management for service providers.

Results:

• Fully functional marketplace launched on time and within scope

• Increased user engagement and conversion rates

• Smooth performance across web and mobile interfaces

Impact:

The new platform allowed HireRush to position itself as a reliable marketplace for local services, expanding its user base and improving overall customer satisfaction.

Client: Dan Newlin Injury Attorneys — a leading Florida-based personal injury law firm.

Industry: Legal Services / Personal Injury

Services Provided: SEO

Through strategic SEO optimization and localized content improvements, WiserBrand helped one of Florida’s most recognized law firms expand its online reach, boost search visibility, and convert organic traffic into measurable business growth.

Our Approach:

WiserBrand’s SEO team conducted an in-depth audit to identify technical issues, keyword gaps, and content opportunities within the firm’s website. We optimized the site architecture for improved crawlability, enhanced on-page content with high-intent legal keywords, and developed a targeted link-building strategy to strengthen domain authority. Special attention was given to local SEO — improving visibility across Florida-specific search queries and Google Business profiles.

Results:

• 60%+ increase in organic traffic within 6 months

• Top-3 keyword rankings for high-value legal terms (e.g., “Orlando personal injury attorney”)

• Stronger domain authority and improved local map pack presence

Impact:

The optimized SEO foundation helped Dan Newlin Injury Attorneys establish stronger digital credibility, attract a consistent flow of qualified leads, and maintain long-term visibility across competitive legal markets.

A US-based car warranty provider partnered with WiserBrand to scale lead generation through targeted PPC campaigns. By optimizing keyword strategy and campaign structure, we achieved a 7× increase in leads and a 90% boost in clicks while significantly reducing cost per lead.

Our Approach

We launched Google Ads campaigns across Search, Smart, and Performance Max, combining general and branded keywords to capture high-intent audiences. During the first month, we ran test campaigns to identify the best-performing keywords, discovering strong engagement around brand review queries. In the following months, we scaled top-performing campaigns, refined Search Ads, and introduced Discovery and remarketing campaigns to maximize conversions.

Results

• 7× Growth in Leads: From 73 conversions in the first month to over 220 in subsequent months.

• 90% Increase in Clicks: Strategic targeting expanded reach and visibility.

• Cost per Lead Decreased: From $96.4 to ~$32 through campaign optimization.

• Improved CTR: Achieved strong engagement with high-intent queries.

Impact

The PPC strategy transformed the client’s lead generation efforts, replacing costly affiliate marketing with a sustainable, high-ROI acquisition channel that accelerated business growth across 48 US states.

A US-based logistics company partnered with WiserBrand to modernize its legacy platform, streamline operations, and enhance customer experience — achieving cost savings, higher sales, and improved satisfaction rates.

Our Approach

We began with a comprehensive analysis of the existing tech stack, operational workflows, and user interface to identify key pain points. Based on these insights, we implemented real-time shipment tracking, redesigned the UX for better usability, and integrated advanced analytics and monitoring tools. The platform’s architecture was overhauled to support scalability and flexibility, enabling the company to adapt quickly to market demands.

Results

• 20% Cost Reduction: Streamlined systems reduced operational expenses.

• 18% Sales Increase: A modernized platform created new opportunities for growth.

• 15% Higher Customer Satisfaction: Enhanced UX improved the client experience.

• 10% Churn Decrease: Real-time tracking and usability upgrades boosted retention.

Impact

This transformation allowed the logistics company to future-proof its operations, increase efficiency, and deliver a more transparent, user-friendly experience—strengthening its position in a competitive market.

A global smart home security brand partnered with WiserBrand to build a secure, multilingual eCommerce platform that supports 15 languages and delivers a seamless shopping experience for customers worldwide.

Our Approach

We developed a scalable website using React and TypeScript, ensuring smooth performance and easy maintenance. GraphQL integration enabled fast content delivery across multiple languages, while internationalization libraries ensured accurate localization for each region. Advanced security features, including 2FA and secure payment processing, were implemented to protect customer data and build trust.

Results

• 15 Languages Supported: Full multilingual functionality expanded the brand’s global reach.

• Enhanced Security: Two-factor authentication and secure payment systems safeguarded transactions.

• Improved User Experience: Localization and intuitive navigation created a smooth shopping journey for international customers.

Impact

The new platform empowered the brand to confidently expand into international markets, offering users a secure and personalized shopping experience that strengthened global presence and customer trust.

An eco-conscious electronics startup partnered with WiserBrand’s fractional CTO services to optimize its tech infrastructure, accelerate development, and lay a solid foundation for scalable growth. This strategic collaboration resulted in 25% cost savings and a 30% boost in development speed.

Our Approach

We started with a deep assessment of the company’s technology stack to identify inefficiencies and growth barriers. A tailored strategy was developed, focusing on infrastructure optimization, structured documentation, and a clear development roadmap. To boost execution speed, we augmented the client’s team with additional development resources, ensuring faster delivery of tech initiatives and better alignment with business goals.

Results

• 25% Cost Savings: Achieved through right-sizing the tech infrastructure and eliminating redundant resources.

• 30% Faster Development: Roadmap clarity and added capacity sped up delivery cycles.

• Improved Documentation: Standardized processes supported scalability and reduced friction between teams.

• Stronger Collaboration: Better structure enhanced cross-functional work across departments.

Impact

This collaboration positioned the startup for sustainable, technology-driven growth. By reinforcing their technical foundation and processes, the company improved customer satisfaction and loyalty while gaining the agility needed to support rapid scaling.

We rebuilt an art eCommerce platform on Magento 2 with custom features, multi-currency support, and a modern design to boost global sales.

Our Approach

We executed a comprehensive migration plan from X-Cart to Magento 2, customizing the design and code to match the client’s branding. Bespoke modules were developed for frame selection, countdown timers, and shipping rules, ensuring unique functionality. Multi-language and multi-currency capabilities were integrated to support international growth, while maintaining data integrity throughout the migration.

Results

• Seamless migration of customer and product data into Magento 2.

• Multi-language and multi-currency support to expand global operations.

• Improved customer experience through modern design and tailored functionality.

Impact

The modernized platform elevated the client’s global eCommerce presence, streamlining operations and enhancing customer engagement. With a scalable foundation and custom features, the website now empowers the client to reach international audiences while preserving the artist’s legacy.

We modernized a trading platform with predictive analytics and real-time data, boosting subscriptions and user satisfaction.

Our Approach

We rebuilt the platform with a Java-based backend and ReactJS frontend, ensuring scalability and performance. Key features included 15 interactive widgets with real-time updates, a forecasting tool powered by four predictive analytics models, and integration with 12+ financial data APIs. WebSocket technology enabled seamless live data streaming, while system extensions simplified complex manual processes.

Results

• Retained 100% of existing customers during the transition.

• Achieved steady growth in new subscriptions.

• Delivered a modern UX with real-time data and advanced analytics.

Impact

The revamped platform enhanced the market competitiveness by combining predictive insights with intuitive design. Traders gained powerful tools for informed decision-making, while the company secured higher user satisfaction and long-term growth.

A fintech platform that empowers traders with real and virtual portfolio management in a secure, scalable environment.

Our Approach

We developed a modern portfolio management system with a flexible architecture, integrated with bank and broker accounts. The platform supports two modes — risk-free virtual strategy testing and live trading. The solution was built on Java microservices and cloud infrastructure for scalability, React and WebSocket for real-time UI updates, and integrated with 12 financial data providers to ensure reliable market insights.

Results

• Delivered an enterprise-ready, regulatory-compliant MVP.

• Seamlessly integrated into the client’s trading infrastructure.

• Core technology evolved into the client’s new flagship platform.

Impact

The solution elevated the client’s position in institutional trading. With scalable architecture, secure data handling, and dual trading modes, the platform strengthened competitiveness and set a new benchmark for portfolio management solutions.

We rebuilt the jeweler’s Google Ads program with a data-driven, layered strategy.

Our Approach

• Transitioned campaigns to Performance Max for cross-channel coverage and better targeting.
• Ran continuous keyword pruning to maintain relevance and visibility.
• Conducted A/B testing of creative assets to identify winning combinations.
• Deployed audience segmentation to personalize messaging by behavior and intent.
• Used varied ad formats and extensions to highlight jewelry collections.
• Monitored performance in real time to optimize consistently.

Results

• 100% revenue growth within 7 months.
• Conversion rate increased from 0.25% to 0.40%.
• 8:1 ROAS, exceeding client benchmarks.
• Monthly revenue reached $500K, doubling from pre-engagement levels.

Impact
Our Google Ads strategy broke the client’s growth ceiling, proving that automation paired with precise human optimization can scale revenue without sacrificing ROAS. The jeweler now enjoys sustainable profitability and a stronger competitive edge in the online marketplace.

We migrated the client’s eCommerce platform from WooCommerce to Magento 2 to support a 1,000% product catalog growth.

Our Approach

• Built a scalable Magento 2 architecture with rigorous staging tests.
• Replicated custom WooCommerce features via extensions and bespoke modules.
• Delivered a fresh, responsive design aligned with the brand’s identity.
• Modernized extensions and enabled seamless third-party integrations.
• Implemented advanced security protocols, including two-factor authentication.

Results

• 50% increase in website traffic.
• 80% ROI achieved shortly after launch.
• 70% of users praised the new design and functionality.

Impact
The migration unlocked massive scalability, future-proofing the client’s business. With improved performance, security, and customer experience, the brand is now positioned to expand its global footprint and handle over 200,000 SKUs effortlessly.

A leading Eastern European bank needed to automate critical legal workflows, including contract generation, property seizure analysis, compliance verification, and amendments for over 1M contracts annually. We built an AI Legal Automation Suite that replaced manual processes, improving speed, accuracy, and scalability.

Our Approach

• Automated contract generation with ML classifiers and GPT-driven clause drafting in under 2 minutes.

• NLP-powered property seizure analysis using custom BERT models for 4x faster due diligence.

• Real-time compliance validation via knowledge graphs to detect cross-statute conflicts.

• Intelligent amendment generator reducing preparation from 3 hours to 15 minutes.

• Microservices architecture on Kubernetes with CI/CD for reliable deployment.

Results

• Legal analysis time cut from 10 days to 1.2 days (88% improvement).

• Volume capacity increased 5x, handling 1M+ contracts efficiently.

• Amendment prep time reduced by 92%.

• Regulatory compliance improved from 98.2% to 100%.

• Annual savings of USD 2.6M and avoided hiring 15–20 additional specialists.

Impact
The bank now operates a fully automated, scalable legal workflow system, delivering faster processing, zero compliance errors, and significant operational savings. The solution is adaptable to any document-intensive industry requiring automated verification and contract management.

A U.S.-based high-end jewelry store needed to help gift shoppers feel confident completing their purchases. We built and launched an AI Gift-Finder integrated into their Magento website, transforming browsing into high-value conversions.

Our Approach

• One-screen quiz capturing occasion, budget, and style preferences in under 60 seconds with secure photo intake.

• Real-time style engine using vision + NLP models trained on 42k product images and 15k style labels.

• SFCC delivery layer for on-image try-ons, “add to bag,” save & share — all without page reloads.

• MLOps with Kubernetes autoscaling and cost-efficient cloud operations, monitoring drift, latency, and errors.

Results

• Conversion rate increased 64%, from 0.64% to 1.05%.

• Average order value rose 14%, from $1,250 to $1,425.

• Return rate dropped 17%, from 8.2% to 6.8%.

Impact
The AI Gift-Finder turned hesitant gift browsers into confident, high-value buyers, delivering measurable business results and a scalable solution for ongoing growth.

Our client operates a premium European yacht‑charter platform, uniting fleets and private owners into a seamless booking experience. The solution offers real-time availability, dynamic pricing, verified checkout, and AI-driven recommendations, delivering safe, confident bookings while expanding reach and revenue.

Our Approach

• Unified supply and role-based permissions, with admin controls for commissions, fees, and vendor management.

• Advanced discovery and booking with live availability, pricing, and verified checkout.

• KYC/KYB, insurance, and vessel verification for trust and compliance.

• AI-powered Route Advisor and Add-On Recommender for personalized itineraries and services.

• Add-on marketplace for provisioning, chefs, transfers, and entertainment, integrated into checkout and itinerary flows.

• Escrow and split payouts with commission tiers and cross-border FX support.

• Tech stack: Next.js/React frontend, Node.js/TypeScript backend, Postgres/Redis, AI/ML Python services, analytics pipelines.

Results & Impact

• Seamless, secure, and scalable platform for yachts and owners across Europe.

• AI-driven personalization and recommendations from day one.

• Operational efficiency with verified bookings, add-on services, and automated payouts.

• Expanded revenue streams while maintaining trust and premium user experience.

A leading consumer‑advocacy platform wanted to turn its engaged audience into a revenue stream through an expressive product line with live personalization. We built a greenfield Shopify store with real-time slogan customization, mobile-first performance, and seamless integrations to marketing and order operations.

Our Approach

• Designed catalog, navigation, and product pages with instant, on-page personalization for T-shirts, hoodies, and other merch.

• Streamlined cart, checkout, and international payments with contextual upsells and cross-sells.

• Integrated HubSpot for order management and Klaviyo for automated, segmented email/SMS campaigns.

• Connected Facebook, Google, Pinterest, Instagram pixels, and analytics for real-time tracking.

• Ensured responsive, fast-loading, multilingual, and multicurrency-ready storefront.

Results

• Clear, confident shopping with live previews and visible discounts.

• Improved basket performance via upsell/cross-sell logic.

• Operational efficiency from day one with automated order and shipping updates.

• Marketing-ready with immediate engagement and retargeting.

• Scalable foundation for global expansion.

Impact
The platform now offers a fast, personalized, and fully integrated shopping experience, turning audience engagement into measurable revenue while being ready for future growth.

A large US retailer needed to break operational silos and legacy processes to become a data-driven organization. By prioritizing data governance, they unlocked AI capabilities that improved inventory management, customer experience, and operational efficiency.

Our Approach

• Mapped 50+ core processes across 6 departments using IDEF0 to understand data flows and dependencies.

• Built a centralized Azure SQL Data Warehouse integrating POS, e-commerce, ERP, and CRM systems.

• Cataloged 100+ datasets with Microsoft Purview, standardizing terminology and ownership.

• Delivered tailored Power BI dashboards for self-service analytics across teams.

• Developed AI/ML models: demand forecasting (LSTM), personalized recommendations, dynamic pricing (reinforcement learning), and an NLP chatbot.

Results

• Unified source of truth for all operational and sales data.

• Reduced errors and improved decision-making with real-time analytics.

• Optimized inventory and promotions, increasing revenue and reducing waste.

• Enabled AI-driven personalization and operational efficiency.

Impact
The retailer became a data-first organization with scalable analytics and AI capabilities, driving smarter operations, better customer experiences, and measurable business outcomes.

Carolina Refinetti, a Brazilian jewelry brand, needed a premium online hub to unify sales channels and reflect its luxury identity.

Our Approach

• Designed and developed a custom Shopify store that captured the elegance of the brand.

• Integrated Amazon, Square, and Facebook orders for centralized management.

• Enhanced the shopping journey with upsells, tiered discounts, and flexible shipping.

• Launched loyalty and referral programs to strengthen customer relationships.

• Implemented Klaviyo automation for personalized marketing and real-time insights.

Results

• Centralized operations reduced manual tracking and errors.

• Increased average order value through strategic upsells and incentives.

• Strengthened loyalty with customer rewards and referrals.

• Provided real-time marketing data for agile decision-making.

Impact
Carolina Refinetti received a seamless, scalable Shopify solution that reflects the brand’s artisanal craftsmanship and delivers the same bespoke experience online as in the studio.

Client: Epuzer (Fashion Brand, Poland)
Service: Magento Development

Epuzer, a Polish fashion brand, required a new website because their previous platform no longer met business needs.

Our Approach

• Redesigned UI/UX to deliver a modern and customer-friendly shopping experience.

• Implemented multi-language functionality to support international customers.

• Developed new custom features to align with the client’s unique requirements.

• Ongoing support & maintenance to ensure smooth performance post-launch.

Results

• Delivered a modern Magento-based eCommerce website tailored to Epuzer’s needs.

• Enhanced user experience and improved customer journey.

• Provided scalability for future growth and international expansion.

• Built a long-term partnership, continuing to support Epuzer’s online store.

Impact

Epuzer received a robust, user-friendly, and scalable eCommerce solution that elevated their online presence and allowed them to meet the evolving expectations of their customers.

Client: Software Development Company
Service: Fractional AI Strategy & Consulting

WiserBrand was engaged as a fractional AI strategy partner to support a growing software development company in building and scaling their AI-driven solutions.

Our Approach

• Defined business goals in line with client’s strategic priorities.

• Designed a high-level system diagram to serve as the foundation for AI product development.

• Recruited four AI specialists, ensuring the client had the right talent to execute the plan.

• Provided risk assessment & documentation, enabling the client to make informed decisions at every stage.

• Maintained clear communication & organization, acting as an extension of the client’s internal team.

Results

• A clear roadmap guided the project from concept to launch.

• The client successfully launched all planned features on time.

• All deadlines were met without compromising quality.

• Internal stakeholders highlighted WiserBrand’s thorough documentation and ability to flag risks early, which helped avoid costly delays.

Impact

The collaboration empowered the client to accelerate AI adoption, reduce uncertainty, and achieve a smooth, well-structured product launch.

Client: A top-rated U.S.-based furniture retailer, originally founded in New York and now operating on a global scale.

Our client specializes in offering a wide range of furniture at wholesale prices, with a strong focus on customer satisfaction and continuous growth of their online inventory. With thousands of items available for delivery across the globe, the company needed a robust and high-performing eCommerce platform to support its rapid expansion.

When the client approached WiserBrand, their Magento-based website was facing serious performance issues — some pages took over 11 seconds to load, which negatively impacted both traffic and conversion rates. Additionally, the product configuration and descriptions lacked the depth needed to compete in a saturated market.

Our team conducted a comprehensive technical audit to identify bottlenecks and inefficiencies. After implementing a series of performance optimizations, we successfully reduced the average page load time to just 0.5 seconds.

Impressed by the results, the client extended our partnership. What began as a performance enhancement project soon evolved into a full-scale collaboration. Over the past three years, our dedicated team — now consisting of 25 experts — has continued to expand and refine the platform.

We’ve:

• Designed a custom infrastructure tailored to the retailer’s operational needs

• Adopted an Agile development approach to accelerate delivery and boost flexibility

• Continuously introduced new features to improve scalability, usability, and efficiency

This ongoing partnership exemplifies how a deep technical focus combined with strategic thinking can drive long-term eCommerce success.

The project is ongoing.

Client: A US-based online furniture retailer with a growing international presence

Industry: eCommerce / Furniture Retail

Services Provided: SEO, SMM, Reputation Management, UX/UI Enhancement, Website Content Strategy

Our client, a fast-growing furniture eCommerce platform founded in New York, had successfully scaled operations over six years, offering an expansive multi-brand catalog at competitive prices. With partnerships spanning both established and emerging furniture brands, they built a strong foundation—but digital marketing gaps limited their next stage of growth.

Challenge:

• Low visibility in organic search due to poor site structure, content, and internal linking

• Negative reviews appearing in SERPs, damaging brand reputation

• Underutilized social media channels with low engagement and minimal traffic contribution

• Lack of strategic SEO, SMM, and brand communications despite a well-functioning website

Solution:
Already collaborating on website redesign and customer service optimization, the client expanded WiserBrand’s role to lead their digital marketing transformation.

We crafted and implemented a comprehensive strategy focused on:

• Technical SEO and on-site optimization

• High-value, conversion-driven content creation

• Internal linking architecture overhaul

• Proactive reputation management on third-party platforms

• Organic and paid social media campaigns across Facebook and Instagram

• Social media-based customer support enablement

Our approach centered on aligning traffic generation with lead quality while reinforcing the brand’s digital trust and authority.

Results:

• +170% increase in organic search traffic per week

• $28,200 traffic value, representing the PPC cost equivalent of organic traffic gains

• Revamped site architecture and content, boosting engagement and SERP rankings

• Turned Facebook and Instagram into qualified lead funnels, with customer inquiries routed directly to support

• Stabilized and enhanced online reputation, pushing down negative search results

WiserBrand’s marketing strategy delivered fast and measurable impact, helping the client reclaim market visibility and build a scalable, brand-forward digital presence.

The project is ongoing.