Wiz Consults

Cristiano Ronaldo’s Saudi Adventure: Where Football Excitement Meets Digital Marketing Magic!

Kick-off: A Fresh Start in Football and Marketing
Hold onto your hats, folks! On December 30th, 2022, the football world got a big surprise. Cristiano Ronaldo, top Legendary football star, decided to take on a new challenge with Al Nassr in the Saudi Professional League. But this wasn’t just a player moving teams; it was a brilliant mix of football passion and digital marketing smarts.

First Half: The Power of a Surprise Move
The online world lit up like a stadium after a goal! Mark Ritson, a well-known marketing professor at Melbourne Business School, said it best:

“Ronaldo’s move to the Saudi league is a masterclass in marketing. He knew it would create a lot of talk, and he was right. His announcement became big news, and people are still talking about it.”

Key Play: Whether in traditional campaigns or digital content, the element of surprise cannot be underestimated. Stay agile, and ensure your brand is ready to capitalize on unexpected moments.

Midfield Play: Exploring New Areas
The Middle East is now the place everyone’s looking at, full of eager fans ready to engage. Simon Chadwick, professor of sports enterprise at the University of Salford, noted:

“Ronaldo’s move to the Saudi league is a game-changer for the marketing landscape in the Middle East. It has opened up a new audience for brands to reach, and it’s also shown that there is a huge appetite for international stars in this region.”

Key Play: Always look for new places and new fans. Adjust your strategy to connect with them: Both in marketing campaigns and digital strategy, seek out new horizons. Discover untapped markets or audience segments and craft your message to resonate with them.
 

Second Half: SEO, Virality and the Ronaldo Boost
Search engines got busy, just like fans looking for Ronaldo’s new team shirt! Online searches about Ronaldo spiked, giving brands a chance to increase their online presence.

Key Play: Stay updated. Adjust your plans to fit with popular topics and focus on the most interesting areas. In the digital space, optimize your content for emerging searches, and geotarget to the most engaged regions.

Extra Time: Ronaldo – The Football Hero and Brand
Ronaldo, with his amazing skills and charm, isn’t just a player; he’s a brand that shines everywhere. Talking about his move, he said:

“I’m always looking for new challenges, and this move to the Saudi league is a big one. I’m excited to be a part of this league and to help grow football in this region. I also believe that this move is a great opportunity for me to reach a new group of fans and to grow my brand.”

Key Play: Brands, like footballers, need to change and try new things. Keep your main goals but be ready to try different approaches.

Post-Match Thoughts
People talked a lot – and still- about Ronaldo’s move. Some think it’s a smart strategy, while others feel it’s a personal choice. But one thing’s for sure: it has changed the way we see marketing and online trends. The Middle East is now a key place for brands. And let’s not forget, the Saudi League is getting more popular, with 12 top players moving there and Neymar’s recent move making news.

Final Whistle
Ronaldo’s move to Saudi is a lesson for marketers and football fans. It’s about agility, adaptability, and the power of surprise. In this changing world of sports and marketing, always be ready for what’s next. Keep the excitement high and stay ahead of the game!

Nas Daily: From a One-Man Vlog to a Global Digital Media Company
Nas Daily’s story is an inspiring testament to the power of one person’s passion, perseverance, and strategic use of digital marketing tools. Nuseir Yassin, better known as Nas Daily, is an Israeli-Arab vlogger and social media entrepreneur who has captured the hearts and minds of millions through his daily vlogs documenting his life around the world. His journey is not just a tale of travel and cultural exploration; it’s also a masterclass in leveraging digital marketing to achieve remarkable global impact.

The Meaning Behind the Name
The name “Nas Daily” is a play on Nuseir’s name, “Nas,” and the word “daily.” It reflects Nas’s initial commitment to creating and sharing one video every day, no matter where he is in the world.

Evolution of Nas Daily, a timeline of success
Here is a timeline highlighting key milestones in the success story of Nas Daily and the evolution of his company:

• April 9, 2016: Nas Daily starts posting 1-minute Facebook videos sharing stories and perspectives from his travels around the world. He quits his high-paying consulting job to focus on video content full-time.
• Year 2017: Facebook partner: Nas Daily’s Facebook page reaches 1 million followers faster than any other page in history. He signs a revenue sharing deal with Facebook, and starts NAS company.
• Year 2018: The startup expends

1. 1- Nas Daily expands into longer-form video content on YouTube and other platforms beyond Facebook.
2. 2- His company raises $12 million in funding to build out a video production studio and team.

• Year 2019: Expending more

1. 1- Nas Daily company launches subsidiary channels focused on food (Nuseir Yassin), music (Alyne Tamir), and animation (Nas Animation).
2. 2- Company raises $20 million in additional funding.

• Year 2020: Realizing the vision. Nas Daily company named to Forbes’ list of “Next Billion Dollar Startups.” Valuation estimated at over $100 million. Over 100 employees working for Nas Daily Media across 5 cities globally. Facebook page has over 40 million followers, making it one of the most popular publishers on the platform.
• Year 2021 and beyond: Constant development. Company expands into new verticals like longer-form video content, audio content, and education. Launches Nas Academy an online education company focused on digital media and content creation. Continues rapid growth trajectory with over 650 million monthly views across platforms. Reinventing daily video genre.

Harnessing the Power of Storytelling
At the heart of Nas Daily’s success lies his ability to tell compelling stories that resonate with people from all walks of life. His videos are not just about showcasing exotic destinations or capturing funny moments; they’re about connecting with people on a human level, sharing their stories, and celebrating their unique cultures. 

Digital Marketing Strategies That Amplified Nas Daily’s Reach

Nas Daily’s success is not just a result of his storytelling prowess; it’s also a product of his strategic use of digital marketing tools. He has mastered the art of utilizing various platforms and techniques to reach his target audience and amplify his message.

YouTube as the Primary Platform
Nas Daily recognized early on the power of YouTube as a storytelling platform. He consistently uploads high-quality, engaging videos that capture the essence of his experiences and connect with viewers on an emotional level.

Social Media Presence Across Platforms
Nas Daily has a strong presence across various social media platforms, including Facebook, Instagram, and TikTok. He utilizes each platform’s unique features to engage with his audience, share snippets from his vlogs, and promote his message.

Collaborations with Influencers
Nas Daily has effectively leveraged collaborations with other influencers to expand his reach and connect with new audiences. He has collaborated with a diverse range of creators, from musicians to activists, showcasing the power of unity and collaboration.

Data-Driven Approach
Nas Daily has embraced data analytics to understand his audience better and tailor his content accordingly. He tracks viewer engagement metrics and uses insights from social media interactions to refine his approach.

Authenticity and Transparency
Nas Daily’s success is deeply rooted in his authenticity and transparency. He connects with his audience by being genuine, sharing his personal thoughts and experiences, and addressing challenging issues with honesty.

Nas Daily’s Impact: A Beacon of Global Connection

Nas Daily’s impact extends far beyond the realm of digital entertainment. He has used his platform to raise awareness about important social and environmental issues, promote cultural understanding, and inspire people to embrace diversity. His vlogs have sparked conversations, challenged stereotypes, and encouraged empathy among viewers worldwide.

Every Business needs a well Curated and Compelling Website
Your website: it’s your digital front door, your 24/7 salesperson, and often, a client’s very first impression. In today’s market, it’s no longer just an option, your website is the foundation upon which your business online presence is built. Whether clients find you through search, social media, or direct referrals, their first instinct is often to check your company website. So, is your business website actively building your business, or is it simply taking up digital space? Think about it.

Why is a Website Essential for Your Business?
So, a website is definitely a practical tool, no question about it. But it goes deeper than just practicality. It’s your digital stamp of authority. It communicates seriousness, a value for quality, and your worthiness in a busy online marketplace. We all feel that sense of ownership and pride in our work, and your website is the perfect platform to let that shine. Your website is the online equivalent of a well-designed office space or a strong, recognizable brand identity: it instantly conveys professionalism and competence. For any modern business, a professional website is non-negotiable.

Building Trust and Credibility with Your Website
Imagine this scenario: you’ve put in years honing your skills and building up your reputation in your field. Now, a potential client searches for what you offer and lands on your professional website. If they see a clean, easy-to-navigate site that clearly highlights your expertise, features compelling testimonials from happy clients, and lays out your unique selling points – what’s the message? It’s crystal clear: “We’re here, we know our stuff, and we’re committed to getting you results.” It validates their initial search and builds confidence in their decision to work with you. A credible website is key to customer acquisition online.

The Risks of Neglecting Your Online Presence
Now, let’s consider the other side of the coin. A neglected or outdated website – or worse, no website at all – can unintentionally send the wrong signals. In today’s environment, where online presence and business credibility are practically intertwined, a weak digital footprint can definitely raise eyebrows. It’s not solely about pushing information out there; it’s about projecting an image of capability and fostering trust with your target audience. It taps into that fundamental human expectation of encountering professionalism and feeling confident in their online interactions. Don’t let a poor website undermine your digital marketing efforts.

Your Website: The Heart of Your Digital Marketing Strategy
Your website becomes your central content platform. It’s where you take charge of your brand’s story. You get to design the user experience, emphasize your core strengths and differentiators, and articulate your brand’s ‘why’ in your own voice. It’s the ideal space to cultivate authority in your industry and nurture trust with your audience. It’s where you connect with people on a more meaningful level, demonstrating not just what you do, but the core values and motivations that drive your business. A strong website is the foundation of any effective digital marketing strategy.

Expanding Your Reach Beyond Your Website: The Digital Ecosystem
Keep in mind, though, your website isn’t an island. It operates as the central hub within your broader digital ecosystem. See it as the command center for your overall online marketing strategy. To really maximize your impact and reach, you need those supporting online channels all working together seamlessly. This includes optimizing your Google Business Profile for local search visibility, strategically managing your social media channels to engage your community, and leveraging other relevant digital touchpoints within your overall marketing strategy. For local businesses, Google Business Profile optimization is particularly important.

Synergy of Online Channels for Business Growth
These different pieces work in harmony. Your Google Business Profile helps ensure local customers can easily find you when searching for relevant services in their area. Your social media channels provide opportunities to interact with your audience, build relationships, share dynamic content, and ultimately drive traffic back to your website – your primary destination online. This synergy of online channels is crucial for business growth.

Showcase Your Professional Pride Online
Ultimately, we all want to be proud of the businesses we build, and a well-crafted website, alongside its supporting online assets, is a powerful way to showcase that pride. It reflects your dedication to excellence, your attention to detail, and your commitment to delivering real value. It’s your digital brand ambassador, a clear signal of the value you bring to the table in today’s digital age.

Optimizing Instagram Settings for Fair Algorithm Distribution in 2025
Instagram’s algorithm in 2025 has evolved significantly, with a stronger emphasis on original content, user engagement, and personalized experiences. To ensure your posts and Reels are fairly distributed by the algorithm, here’s how you can optimize your Instagram settings based on your account type—personal, creator, or business:

1. Personal Accounts: Building Authentic Engagement

• Switch to a Professional Account (Optional): Consider switching to a creator account to access insights and tools that help you understand your audience better.
• Enable Activity Status: Go to Settings>Privacy>Activity Status and turn it on. This allows you to see when your followers are active, helping you post at optimal times for engagement.
• Use Close Friends Lists: Create a Close Friends list for sharing exclusive content. This can boost engagement with your core audience, signaling to the algorithm that your content is valuable.
• Avoid Shadowban Triggers: Steer clear of banned hashtags, excessive posting, or spammy behavior. Go to Settings>Account>Account Status to check if any of your posts have been flagged.

2. Creator Accounts: Maximizing Visibility for Influencers

• Enable Insights: Go to Settings>Account>Switch to Professional Account > Creator. This gives you access to detailed analytics about your audience and content performance.
• Set Up Category and Contact Info: Under Settings>Account>Profile Display, choose a category that best describes your niche. Add contact info to make it easier for brands and followers to reach you.
• Manage Your Privacy Settings: If you want to grow your audience, ensure your account is set to Public. Go to Settings>Privacy>Account Privacy and toggle off “Private Account”.
• Optimize Posting Times: Use Instagram Insights to determine when your audience is most active. Schedule your posts and Reels accordingly to maximize reach.
• Engage with Your Audience: Respond to comments and DMs promptly. High engagement rates signal to the algorithm that your content is valuable, increasing its distribution.

3. Business Accounts: Driving Reach for Brands

• Enable All Business Features: Go to Settings>Account>Switch to Professional Account>Business. This unlocks features like ads, shopping, and detailed analytics.
• Connect to a Facebook Page: Linking your Instagram account to a Facebook page can improve cross-platform visibility and ad performance. Go to Settings>Account>Linked Accounts to connect them.
• Set Up Instagram Shopping: If you sell products, enable Instagram Shopping. Go to Settings>Business>Set Up Instagram Shopping. This allows you to tag products in your posts and Reels, increasing engagement and reach.
• Use Saved Replies: Save time and boost engagement by setting up canned responses for common questions. Go to Settings>Business>Saved Replies.
• Monitor Account Status: Regularly check Settings>Account>Account Status to ensure your content complies with Instagram’s guidelines. Violations can limit your reach.
• Leverage Ads and Promotions: Use Instagram’s ad tools to promote your best-performing posts and Reels. Go to Settings>Ads to set up campaigns targeting specific audiences.

General Tips for All Account Types

• Optimize Your Bio: Use keywords related to your niche in your bio to improve discoverability. Include a call-to-action.
• Enable High-Quality Uploads: Go to Settings>Account>Data Usage and turn on “High-Quality Uploads” to ensure your posts and Reels look their best.
• Turn on Two-Factor Authentication: Protect your account from hacks by enabling two-factor authentication under Settings>Security.
• Review Tagging and Mention Settings: Go to Settings>Privacy>Tags and Mentions to control who can tag or mention you. This helps maintain a positive and spam-free environment.
• Clear Search History: Regularly clear your search history under Settings>Security>Search History to keep your account recommendations relevant.

Key Algorithm Updates in 2025

• Original Content Prioritization: Instagram now prioritizes original content over reposted material. Focus on creating unique photos, videos, and Reels directly within the app.
• Enhanced User Interactions: Comments, saves, and shares are now more valuable than likes. Create content that encourages genuine conversations and discussions.
• Video Content Dominance: Reels and short-form videos are heavily favored. Experiment with trending audio and hashtags to boost discoverability.
• Time-Sensitive Content Boost: Posts about current events or trending topics receive a temporary boost. Stay up-to-date with trends and incorporate them into your content strategy.
• Authenticity and Transparency: Instagram is cracking down on inauthentic behavior. Avoid using bots or engagement pods, and be transparent about sponsored content.

Takeaway Summary

1. Personal Accounts: Focus on authentic engagement, use Close Friends lists, avoid shadowban triggers.
2. Creator Accounts: Leverage insights, optimize posting times, engage actively with your audience.
3. Business Accounts: Enable shopping features, connect to Facebook, use ads to boost reach.
4. General Tips: Optimize your bio, enable high-quality uploads, protect your account with two-factor authentication.
5. Algorithm Updates: Prioritize original content, foster meaningful interactions, and leverage video formats to align with Instagram’s 2025 algorithm

How to Create a Viral Instagram Reel in 2025
Instagram Reels continue to dominate the platform in 2025, offering creators and brands unparalleled opportunities for engagement and growth. With the algorithm favoring short-form, high-quality video content, mastering the art of creating viral Reels is essential. Below, we’ll explore actionable strategies, tools, and insights to help your Reels go viral in 2025, based on the latest trends and updates.

1. Craft High-Quality, Engaging Content

• Strong Hooks: Capture attention within the first 3 seconds. Use bold visuals, intriguing questions, or trending audio to stop the scroll.
• Storytelling: Create a narrative that evokes emotion, whether it’s humor, inspiration, or relatability. 
• Vertical Format: Optimize your Reels for vertical viewing (9:16 aspect ratio) to ensure they look great on mobile devices.

2. Leverage Trending Audio and Challenges

1. Find Trending Sounds: Use Instagram’s built-in music library or monitor TikTok for emerging trends. Audio that’s trending on TikTok often gains traction on Instagram a few weeks later.
2. Add Your Twist: While participating in trends, add a unique spin to stand out. For example, a fitness influencer could incorporate a trending dance into a workout routine.
3. Edit on Beat: Sync your clips with the music’s rhythm for a satisfying viewing experience. Tools like CapCut and Adobe Premiere Pro can help with precise editing.

Jay Shetty is a former monk turned motivational speaker and author. He uses his Instagram Reels to share inspirational messages, life lessons, and thought-provoking content aimed at self-improvement and mental wellness.

3. Optimize for the Instagram Algorithm

• Engagement Metrics: Likes, comments, shares, and saves signal to the algorithm that your content is valuable. Encourage interaction by asking questions or using CTAs like “Save this for later!”.
• Watch Time: Reels with high completion rates are prioritized. Keep your content concise (15-30 seconds is ideal) and ensure the first few seconds are captivating.
• Relevance: Use niche-specific hashtags and captions to align your Reels with your audience’s interests. Tools like Flick can help identify high-performing hashtags.

4. Collaborate and Cross-Promote

• Partner with Nano-Influencers: These creators (1,000-5,000 followers) often have highly engaged audiences. Collaborating with them can boost authenticity and reach.
• Repurpose Content: Share your Reels on TikTok, YouTube Shorts, and Pinterest to maximize visibility. Use tools like Later to schedule cross-platform posts efficiently.
• Encourage User-Generated Content (UGC): Run challenges or contests that encourage followers to create Reels featuring your brand. Repost the best submissions to build community and trust.

5. Use Advanced Tools and Features

• AI-Powered Editing: Platforms like Runway and Synthesia can generate scripts, edit videos, and even create custom music, saving time and boosting creativity .
• AR Filters: Create branded AR filters that align with your products or services. For example, a beauty brand could develop a filter for virtual makeup try-ons .
• Shoppable Reels: Integrate product tags and CTAs to turn views into sales. Showcase your products in action with clear, engaging demonstrations.

6. Boost Your Reel with Paid Promotions

• Set a Budget: Start with a modest budget (e.g., 50−50−100) to test the performance of your Reel. Instagram allows you to set daily or lifetime budgets.
• Target the Right Audience: Use Instagram’s advanced targeting options to reach users based on demographics, interests, and behaviors. For example, a fitness brand can target users interested in health and wellness.
• Optimize for Conversions: If your goal is sales or leads, use the “Conversions” objective in Instagram Ads. This ensures your Reel is shown to users most likely to take action.
• Monitor Performance: Use Instagram Insights to track metrics like reach, engagement, and conversions. Adjust your targeting or creative elements based on performance data.

7. Post Consistently and Analyze Performance

• Posting Frequency: Aim for 3-5 Reels per week to maintain visibility and engagement.
• Monitor Insights: Use Instagram Insights to track metrics like reach, engagement, and watch time. Identify what works and refine your strategy accordingly.
• Experiment: Test different formats, posting times, and trends to find what resonates best with your audience.

Key Takeaways

1. Focus on Quality: High-quality visuals, strong hooks, and compelling storytelling are non-negotiable.
2. Ride Trends: Use trending audio and challenges, but add your unique twist.
3. Optimize for the Algorithm: Prioritize engagement, watch time, and relevance.
4. Collaborate and Cross-Promote: Partner with influencers and share content across platforms.
5. Leverage Advanced Tools: Use AI, AR, and shoppable features to stand out.
6. Boost with Paid Promotions: Amplify your Reel’s reach with targeted ads and optimized budgets.
7. Stay Consistent: Post regularly and analyze performance to refine your strategy.