Woo Digital 360

The Beginnings of Virtual Reality in eCommerce

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We’re a digital agency specialising in WordPress Development and Website Design, based in Cambridge – UK, we’ve dedicated ourselves to designing, developing and growing WordPress websites for our customers in the UK, USA and across Europe.

The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust.

At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust.

NA
2 - 9
2018
Locations
United Kingdom
12 Crow Hill Lane, Cambridge, Cambridgeshire CB235AW
+44 1223 660700

Focus Areas

Service Focus

45%
25%
10%
10%
10%
  • E-commerce Development
  • Web Development
  • Maintenance & Support
  • Digital Marketing
  • AR & VR Development

Client Focus

80%
20%
  • Small Business
  • Medium Business

Industry Focus

50%
20%
20%
10%
  • E-commerce
  • Retail
  • Information Technology

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